5 Reasons Why Your Website Might Not Be Showing in Google

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If you’re a small business owner or marketing professional, chances are you’ve been asking yourself this question: Why doesn’t my business show up on Google? Well, it’s not as simple as you think. Google is the most powerful search engine on the planet, with a market share of approximately 88% as of June 2021. It’s […]

Semantic SEO: What is It & How To Utilize It

What is semantic seo

In the early days of search engine optimization (SEO), crawlers only evaluated keywords to rank topics in search engine results pages (SERPs). That means if a user entered a keyword such as “electric bike benefits” into a search engine, crawlers would look for any content containing it. While that sounds helpful, it doesn’t go deep […]

How To Write SEO-friendly Content That Ranks: Tips & Tricks

SEO friendly content

Content creation is king when ranking in the top spots for your targeted keywords. Creating high-quality and highly relevant content to share with your site’s visitors gives search engines like Google and Bing the fuel they need to recognize you as an authority. As a valued resource, you’ll be awarded an elevated ranking in search […]

Top 3 Benefits of Using the Google Search Console

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Google Search Console is a powerful free tool that can help to improve websites by optimizing them for search engine result pages (SERPS). It has many features, including data on how people search and click on links when viewing your optimized pages. This information helps create an improved experience for web users who visit sites […]

On Page SEO Services: Definition, Importance, & Key Elements

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Currying favor from search engine crawlers is a sophisticated, technical process. Crawlers are the gatekeepers of online brand visibility. They determine which websites should be awarded priority ranking in search engine results pages (SERPs), allowing you to generate website traffic, engage your target audience, and grow your business. On-page SEO services can provide you with […]

Mobile SEO vs Desktop SEO: How Do They Differ?

mobile seo

As mobile technology advances, consumers increasingly turn to devices like smartphones and tablets to manage their searches for products and services. As of 2021, mobile devices have accounted for an estimated 63% of organic search engine visits. That’s a dramatic jump from the mere 28% of organic search engine visits mobile devices commanded when they […]

Local SEO versus Global SEO

local vs global seo

Search engine optimization (SEO) plays a critical role in the digital marketing of an enterprise’s products or services. It helps increase a brand’s visibility, rank higher in search engine results pages (SERPs), and draw traffic to their website. However, SEO is not one-size-fits-all for companies competing in the digital marketplace. Each business has its distinct […]

SEO Segmentation: Why Does Audience Segmentation Matter in SEO?

Audience Segmentation

Building a loyal customer base starts with connecting with the right audience. Organizations can choose from a wide range of effective marketing strategies to lure would-be customers to their doorsteps. However, a one-size-fits-all approach to digital marketing can end up missing the mark, leaving enterprises saddled with heavy expenses, poor customer conversion rates, and low […]

Your Quick Guide to Evergreen Content

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Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world.  Yet “timeless” content is not a myth.  In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]

SEO Optimization: Are Videos The Future?

SEO Optimization- Are Videos The Future?

We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]