What is keyword research?

Keyword Research

Keyword research is the process of finding the best keywords to optimize your content with. While it’s a relatively straightforward process, it does take some time and effort to get your strategy up and running. However, when you finally have your keywords in place, it will lead to an increase in your content’s visibility and […]

Keyword Research Checklist: 6 Steps to Keyword Research for Your Blog

keyword research checklist

With over 500 million blogs vying for a reader’s attention, how can you expect to stand out from the crowd? The answer is simple: You need to invest in keyword research for your blog. Including a keyword research checklist in your digital marketing strategy can help you quickly organize your approach and connect you with […]

What is the Importance of Content Above the Fold for SEO?

what is the importance of below the fold content

Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page or blog. This is the content that the user can see without having to scroll […]