What is keyword research?

Keyword Research

Keyword research is the process of finding the best keywords to optimize your content with. While it’s a relatively straightforward process, it does take some time and effort to get your strategy up and running. However, when you finally have your keywords in place, it will lead to an increase in your content’s visibility and […]

How To Write SEO-friendly Content That Ranks: Tips & Tricks

SEO friendly content

Content creation is king when ranking in the top spots for your targeted keywords. Creating high-quality and highly relevant content to share with your site’s visitors gives search engines like Google and Bing the fuel they need to recognize you as an authority. As a valued resource, you’ll be awarded an elevated ranking in search […]

SEO Segmentation: Why Does Audience Segmentation Matter in SEO?

Audience Segmentation

Building a loyal customer base starts with connecting with the right audience. Organizations can choose from a wide range of effective marketing strategies to lure would-be customers to their doorsteps. However, a one-size-fits-all approach to digital marketing can end up missing the mark, leaving enterprises saddled with heavy expenses, poor customer conversion rates, and low […]

Your Quick Guide to Evergreen Content

evergreen

Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world.  Yet “timeless” content is not a myth.  In fact, like the trees that never lose their leaves, it’s also possible for your content to never lose its relevance. […]

SEO Optimization: Are Videos The Future?

SEO Optimization- Are Videos The Future?

We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into their strategy thrive. In fact, according to studies, users spend 88% more time browsing on […]

Should I Write Seasonal Content?

Should I Write Seasonal Content?

To write or not to write seasonal content? That is the dilemma of the 21st-century content writer. And the response is…to definitely write topical content! While we have established the importance of evergreen content, one doesn’t neutralize the other; they are both equally important and if you want to maximize your business’ results, you should […]

A Guide to Creating a Mobile Content Marketing Strategy

mobile content marketing strategy

Did you know that over half of today’s internet traffic is now coming from mobile devices? Or that consumers spend approximately 46% of all emails are opened on smartphones? The average consumer now spends an average of 4.2 hours a day on their phone using various apps. That doesn’t even account for time simply browsing […]

What are Page Optimizations?

Rocket ship launching with a word cloud around seo

Page optimizations are the steps you take towards making a webpage rank higher in search engine results. For example, you just learned how to use keywords in your web pages and their content—this is all optimizing your pages and website, both in the eyes of Google and in your customers. Page optimization is not just […]

How to Find SEO friendly Content Ideas

How To Find SEO-Friendly Content Ideas

Do you know how motivational speakers always say that dedication surpasses motivation? In a way, it’s the same with SEO-friendly content. You can’t just wait for inspiration to strike, you need a strategy to develop SEO content ideas. That being said, aimlessly searching for ideas doesn’t work either. You need a proactive strategy to constantly […]