Your Guide on How to Target Ads on Instagram

how to target instagram ads

With over two billion monthly active users, Instagram is one of the most popular and successful platforms in the world! For online businesses, Instagram provides a tantalizing opportunity to expand their target audiences with the help of Instagram ads. Coupled with search engine optimization (SEO), Instagram ads can maximize an enterprise’s digital marketing strategy by […]

PPC Data Analysis: 5 Key Metrics to Track

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Facebook Twitter LinkedIn While many digital marketing plans focus heavily on organic search results to bring in an audience that genuinely is interested in a particular product or service, others include pay-per-click (PPC) advertising in their digital marketing strategy to help put them in front of their audience. To determine whether investing in PPC ads […]

SEO vs. PPC: Which Is Best For Your Business?

SEO vs PPC featured

Your business is a complex entity involving more than just your products or services. You also have to get people interested in those products and services. The best way to do this is through digital marketing. Of course, there are two main types of digital marketing: paid search engine optimization (PPC) and organic search engine […]