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Author: Cat Sprague

Cat Sprague is our Digital Marketing Consultant at Cadence SEO and an experienced social marketing strategist. With over a decade in the industry, Cat is a data-driven problem solver passionate about all things marketing and advertising. Cat has worked with a diverse range of clients, devising strategies that deliver real results. When not crafting content, Cat is busy exploring London with her daughter and passionately pursuing her yoga and meditation practices.

What is Social Media Management? (And Why Your Business Needs It)

Project Manager Working on Computer in Office

“What is social media management?” If you think it’s just slapping up a few posts and hoping for the best, it’s no wonder your social plan isn’t working. In today’s society, your social presence isn’t just a “nice-to-have”, it’s a non-negotiable, revenue-generating machine… if you run it like one. Social media management goes far beyond […]

The Instagram Maps Update Every Local Business Should Know About

social media on smartphone

Hear me out. I know this might feel like a stretch unless you’re around my age (which I don’t like alluding to), but think Foursquare launching at SXSW old. Check-in apps were a thing back in the day. And a good thing, too, especially for the small local businesses I worked with. They raked in […]

How Can SEO and Social Media Work Together? 7 Powerful Ways

social media

Visibility is key to attracting customers and growing your business online, which is why developing a strong SEO strategy is essential for boosting your website’s ranking on search engines like Google. But SEO doesn’t exist in isolation. One powerful and often underestimated ally is social media. While social media isn’t a direct ranking factor for […]