In the world of SEO writing, there are two main forms: long form and short form. While the terms might seem like an oxymoron, they actually describe different types of content. We’ve all heard that long-form content is better for…
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page…
We may have discussed the importance of evergreen content, but why bother writing informative content if users won’t bother to read it? This is why it is crucial for your content to be engaging as well as insightful. You can,…
From attracting prospects to nurturing them or to convincing customers to re-engage, you need different content types if you want to make your business accessible for all types of visitors. Integrating content into your digital marketing strategy is only the first step.…
Since Google’s main priority is to answer search intent with high-quality content, you can’t afford to neglect content marketing. This way you can boost organic traffic and rank higher in search engines. Creating blog content is a fundamental part of…
Tired of SEO seeming like a Pandora’s Box or some type of sorcery? We already demystified SEO by debunking search engine optimization myths, but it’s time to learn how to write about content creation that ranks high on Google. From…
By now, you probably know that first impressions matter, especially in the online world. After all, users often don’t spend longer than 20 seconds on a page. So, considering that landing pages are crucial for lead conversion, they should be…
Google’s main priority is to answer search intent through high-quality content, so what better way to rank high in search results and boost organic traffic than through content writing? We cannot stress it enough: the biggest SEO myth is that…
Bill Gates’ statement from 1996, “content is king”, is still a universal truth in 2022. However, in the ever-changing digital world, where approximately 2.5 quintillion bytes of data are created every day, the power of content also depends on where…
To write or not to write seasonal content? That is the dilemma of the 21st-century content writer. And the response is…to definitely write topical content! While we have established the importance of evergreen content, one doesn’t neutralize the other; they…
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