Bill Gates’ statement from 1996, “content is king”, is still a universal truth in 2022. However, in the ever-changing digital world, where approximately 2.5 quintillion bytes of data are created every day, the power of content also depends on where…
To write or not to write seasonal content? That is the dilemma of the 21st-century content writer. And the response is…to definitely write topical content! While we have established the importance of evergreen content, one doesn’t neutralize the other; they…
Do you know how motivational speakers always say that dedication surpasses motivation? In a way, it’s the same with SEO-friendly content. You can’t just wait for inspiration to strike, you need a strategy to develop SEO content ideas. That being…
Did you know that 7.5 million blog posts are published every day? It’s difficult to imagine how content could remain relevant in this fast-paced, ever-changing digital world. Yet “timeless” content is not a myth. In fact, like the trees that…
We might have briefly discussed the importance of switching up your content before, but video content marketing deserves its own article. Video content seems to be the new cool kid on the block. Nowadays, businesses that integrate video content into…
Digital experiences can sometimes feel like a maze. While the access to information that is facilitated by the internet is a privilege, it can also feel like the opposite from time to time. When accessing so much information on a daily…
When you think of content marketing, you probably think of blog writing, publishing guest posts on other relevant blogs within your industry, or perhaps even publishing various pieces of video content that can be shared across social media channels. However,…
Back in the early days of search engine optimization and digital content creation, the term “above the fold” used to be used quite a bit. Above the fold refers to content that appears near the top of your web page…
When it comes to your digital marketing efforts, have you ever asked yourself, “why is content marketing important for B2B companies?” Well, if you have, you’re not alone! Why is Content Marketing Important for B2B Companies? If you’ve been wondering…
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