{"id":27134,"date":"2026-06-24T12:53:52","date_gmt":"2026-06-24T19:53:52","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?p=27134"},"modified":"2026-07-30T13:52:53","modified_gmt":"2026-07-30T20:52:53","slug":"seo-content-audit-to-increase-rankings","status":"publish","type":"post","link":"https:\/\/www.cadenceseo.com\/es\/blog\/seo-content-audit-to-increase-rankings\/","title":{"rendered":"How Underperforming Content Hurts SEO and What to Do"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Your content is like a garden. Even if you have healthy plants producing fruit, if there is old, dead, or overgrown undergrowth, your healthy plants will be hidden or, worse, not perform as well. Content pruning is a good solution, but why brave the proverbial thorns, bugs, and dirt? Thorough content pruning through an&nbsp;<a href=\"https:\/\/www.cadenceseo.com\/es\/consultor-de-marketing-seo\/creacion-de-contenido-seo\/\" target=\"_blank\" rel=\"noopener\">SEO Content Audit<\/a> removes deadweight, allowing the spotlight to fall on your relevant content and quickly improving&nbsp;your rankings.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-is-your-content-hurting-your-site-rankings\" class=\"wp-block-heading\">Is Your Content Hurting Your Site Rankings?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve noticed a slip in your rankings recently, it could be that poor-quality, underperforming content is dragging your site down like a dead weight. Even the most robust and effective content strategy will require regular pruning for peak performance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Google recently completed a series of<a href=\"https:\/\/searchengineland.com\/google-march-2024-core-update-rollout-is-now-complete-438713\"> helpful content updates<\/a> in March 2024 that reward high-quality, helpful content for its searchers. While spam and the unscrupulous use of AI-generated content were the primary targets in March, Google has steadily updated its algorithm to prioritize useful, user-friendly content. Google\u2019s helpful content updates have repeatedly emphasized that useful, engaging, accurate, and primarily human-generated content is necessary to rank.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve eliminated the usual suspects from your drop in rankings, consider a deep dive into your content and some judicious content pruning. SEO experts often see a rise in site rankings after thoroughly reviewing and editing existing content. Reducing content clutter creates a clearer image for search engines, giving the quality content supporting your top keywords a stronger signal.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-content-pruning-how-to-assess-your-seo-content\" class=\"wp-block-heading\">Content Pruning: How to Assess Your SEO Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time to evaluate your existing content and, if you don\u2019t already have one, start a content strategy. Step one, in either case, is to thoroughly, strategically, and dispassionately review what is on your site. Editing, like surgery, uses small cuts to promote health. Here are the things to look for when you start pruning your content.<br><br><\/p>\n\n\n\n<h3 id=\"h-page-performance\" class=\"wp-block-heading\"><strong>Page performance:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many tools can be used to conduct a content audit and discover how well or poorly your content is performing. When evaluating overall performance, examine the page&#8217;s click count, impressions, and SERP position.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Low-traffic content, for example, is ripe for pruning. If the subject matter is valuable, put the topics on the calendar or slate them for rewriting. Often, simply refreshing a post with a few tweaks to the copy, adding keywords, and republishing with a new date is all that\u2019s needed. However, if the post offers little value, return it to drafts.<\/p>\n\n\n\n<h3 id=\"h-outdated-information\" class=\"wp-block-heading\"><strong>Outdated Information:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, we move on to the manual review portion of the process. Double-checking your blogs for outdated information is essential to ensure they count as helpful in search engines&#8217; eyes. This will be entirely industry-dependent; do your due diligence to ensure that any information or advice in your content is accurate and up to date. Using .gov or .edu sources in your content is a solid way to lend your copy credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is especially important for any time-sensitive industries, such as an accounting firm\u2019s guide to yearly taxes. Updating the information, the date in the copy, and the metadata are essential for relevancy.<\/p>\n\n\n\n<h3 id=\"h-high-quality-content-evaluation\" class=\"wp-block-heading\"><strong>High-Quality Content Evaluation:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pruning content for SEO includes dispassionately evaluating your copy for information accuracy, overall quality, and readability. While reviewing your content, ask yourself these questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Is the content offering valuable information or something else useful to the reader? The essence of helpful content is to tie your offering to a solution to someone\u2019s problem.<\/li>\n\n\n\n<li>Are there typos? Proper spelling and grammar are essential. Try a tool like Grammarly for easy spellchecking and editing.<\/li>\n\n\n\n<li>&nbsp;Does the page look visually appealing? Broken images, widgets, or misaligned formatting can be jarring and provide a poor user experience (UX).<\/li>\n\n\n\n<li>Is it well-written and enjoyable to read? Create<a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/seo-writing-tips-best-practices\/\"> SEO content<\/a> that users <em>want<\/em> to read and share with their family and friends.<\/li>\n<\/ol>\n\n\n\n<h3 id=\"h-incorporate-or-update-on-page-seo\" class=\"wp-block-heading\"><strong>Incorporate or update on-page SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Improve the performance of your helpful content and create SEO content creation best practices for your copy going forward. Whenever you\u2019re writing new copy, place a link to the supported service or product page on the keyword anchor text within the first paragraph of your blog. For example, a gardening store writing a blog on houseplant propagation might link to related products on \u201chow to propagate houseplants\u201d in its introduction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using keywords and phrases in the article headers is also essential for on-page SEO. Search engines use page headers to determine what a web page is about, so including keywords in headers paints a clear picture.<\/p>\n\n\n\n<h3 id=\"h-optimize-your-metadata\" class=\"wp-block-heading\"><strong>Optimize your metadata<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata is what you see when a website appears in search results. Metadata includes the SEO page title and the short blurb below, called the meta description. Using your keyword\/s in your SEO title is a critical ranking factor for a page. The length is also essential\u2014keep it between 50 and 60 characters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;A meta description is like a free ad that appears on search engines below the page title. Include keywords and a call to action (CTA) in a 150-160-character meta description. If you don\u2019t give search engines one, you may see random copy selected from the page used instead.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Use our free tool to check the character counts for your <a href=\"https:\/\/www.cadenceseo.com\/es\/tools\/page-title-and-meta-description-checker\/\">SEO title and meta description.<\/a>&nbsp;<\/p>\n\n\n\n<h2 id=\"h-seo-content-audit-how-to-conduct-a-high-level-content-review\" class=\"wp-block-heading\">SEO Content Audit: How to Conduct a High-Level Content Review<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content pruning your website continues with a full content audit. While a tax audit may strike terror in all our hearts, here, the power of detailed analysis is used in the service of good. Let\u2019s dive into how you can make your content work harder for you and tap the potential of your existing content.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-how-to-do-an-seo-content-audit\" class=\"wp-block-heading\">How to do an SEO Content Audit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A content audit shows how well your content performs on search engines by showing how many people see your web pages in search results, what position they are in, and how many click through to your site. We like to start with Google Search Console to gather data on a site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filter pages for blog category, e.g., \u201c\/blog\/.<\/li>\n\n\n\n<li>Select \u201cclicks,\u201d \u201cimpressions,\u201d \u201cCTR (click-through rate),\u201d and \u201cposition.\u201d<\/li>\n\n\n\n<li>Export data to Google Sheets or Excel.<\/li>\n\n\n\n<li>Break down the data with a manual review.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">During pruning, you have several options for your content: deleting or unpublishing a page, redirecting a page, keeping a page, or combining pages. Pages with no value, e.g., low to zero traffic, impressions, clicks, or useful content, can be removed permanently. If a page has some SEO value, consider cherry-picking any useful content for another blog and redirecting the page to a blog that better supports that keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, pages performing well and featuring high-quality, valuable content can be left alone, optimized to improve performance, or enhanced with additional content. For example, turning a supporting blog post into a longer-form guide can improve its performance, as longer content often performs better than shorter content.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-questions-to-ask-when-reviewing-your-content\" class=\"wp-block-heading\">Questions to Ask When Reviewing Your Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Answer this question for each post and track your answers in your spreadsheet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it worth keeping? If not, it goes in the delete\/unpublished category.<\/li>\n\n\n\n<li>Does it need to be updated if it&#8217;s worth keeping? If the piece is fine, remove it from the content audit list (though regular metadata, header, and copy shifts can still help even well-performing, optimized pages).<\/li>\n\n\n\n<li>If it requires updating, does it need minor edits or rewritten to any degree?<\/li>\n\n\n\n<li>How is the on-page SEO? Track all pages that lack metadata or have poor metadata (no keywords, typos, over-character count) so they can be updated.<br>\n<ul class=\"wp-block-list\">\n<li>Start from the top and the bottom\u2013delete all the posts you aren\u2019t keeping or unpublish them and redirect them to support similar blogs. Then, start tweaking or updating the posts with the best performance or relevance (like seasonal content).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What if you have several blogs about the same topic? If one blog performs better than the others, or if it\u2019s a valuable subject, you can combine your content.<br>\n<ul class=\"wp-block-list\">\n<li>If one blog in a group is performing well and the others aren\u2019t, take what\u2019s good, relevant, valuable, etc, from the blogs with lower performance and add those pieces to the blog that\u2019s performing well. (Search engines tend to reward longer content.)<br><br>Next, redirect the lower-performing blogs to the new and improved blog, boosting it with those pages&#8217; traffic and authority.<\/li>\n\n\n\n<li>If you have several solid blogs around a topic, consider merging them into one long \u201cGuide to X Subject.\u201d In this case, you would combine multiple blogs into a guide rather than cherry-picking to improve a single blog. Publish the combined blogs as a new post, \u201cThe Ultimate Guide to Subject X,\u201d then redirect the original blogs to this new post.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-elevate-your-seo-content-with-cadenceseo\" class=\"wp-block-heading\">Elevate Your SEO Content with CadenceSEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are ready to prune underperforming SEO content and see your rankings rise, <a href=\"https:\/\/www.cadenceseo.com\/es\/consulta-gratuita\/\">contacto<\/a> the experts at Cadence SEO. High-quality content is the cornerstone of good SEO and organic search. Content pruning will&nbsp;highlight the content search engines&nbsp;<em>want<\/em> to show to searchers. Whether you want help making a plan or outsourcing it entirely, let us know how we can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Your content is like a garden. Even if you have healthy plants producing fruit, if there is old, dead, or overgrown undergrowth, your healthy plants will be hidden or, worse, not perform as well. Content pruning is a good solution, but why brave the proverbial thorns, bugs, and dirt? Thorough content pruning through an&nbsp;SEO Content [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[172],"tags":[],"class_list":["post-27134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Do An SEO Content Audit To Refresh Your Content?<\/title>\n<meta name=\"description\" content=\"Many websites see their rankings take a hit due to outdated content. Doing an SEO content audit may be the perfect solution. Learn how today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadenceseo.com\/es\/blog\/seo-content-audit-to-increase-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Underperforming Content Hurts SEO and What to Do\" \/>\n<meta property=\"og:description\" content=\"Many websites see their rankings take a hit due to outdated content. Doing an SEO content audit may be the perfect solution. Learn how today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadenceseo.com\/es\/blog\/seo-content-audit-to-increase-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Cadence SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cadenceSEOconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T19:53:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T20:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2026\/06\/seo_content_audit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin McLauchlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:site\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin McLauchlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/\"},\"author\":{\"name\":\"Kevin McLauchlin\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/person\\\/8d2a77eae0bd8d1695d6bfcdfa51fa22\"},\"headline\":\"How Underperforming Content Hurts SEO and What to Do\",\"datePublished\":\"2026-06-24T19:53:52+00:00\",\"dateModified\":\"2026-07-30T20:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/\"},\"wordCount\":1543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/seo_content_audit.jpg\",\"articleSection\":[\"SEO Advice\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/\",\"name\":\"How To Do An SEO Content Audit To Refresh Your Content?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/seo-content-audit-to-increase-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/seo_content_audit.jpg\",\"datePublished\":\"2026-06-24T19:53:52+00:00\",\"dateModified\":\"2026-07-30T20:52:53+00:00\",\"description\":\"Many websites see their rankings take a hit due to outdated content. 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Our team combines technical SEO, content strategy, digital PR, and AI optimization to build stronger authority, attract qualified traffic, and drive long-term growth.\",\"email\":\"info@cadenceseo.com\",\"telephone\":\"+1-480-341-4627\",\"legalName\":\"CadenceSEO, LLC\",\"foundingDate\":\"2020-07-31\",\"taxID\":\"85-2301834\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/person\\\/8d2a77eae0bd8d1695d6bfcdfa51fa22\",\"name\":\"Kevin McLauchlin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29d4eba0fbd0773868a93e3a651fbbc78bdc548ef7de32e7eec2f671f19982c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29d4eba0fbd0773868a93e3a651fbbc78bdc548ef7de32e7eec2f671f19982c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29d4eba0fbd0773868a93e3a651fbbc78bdc548ef7de32e7eec2f671f19982c?s=96&d=mm&r=g\",\"caption\":\"Kevin McLauchlin\"},\"description\":\"Kevin is one of the Co-Founders of CadenceSEO. 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