{"id":17312,"date":"2023-09-27T12:07:54","date_gmt":"2023-09-27T19:07:54","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?p=17312"},"modified":"2026-02-09T09:44:34","modified_gmt":"2026-02-09T16:44:34","slug":"external-linking-are-external-links-good-for-seo","status":"publish","type":"post","link":"https:\/\/www.cadenceseo.com\/es\/blog\/external-linking-are-external-links-good-for-seo\/","title":{"rendered":"External Linking: Are External Links Good for SEO?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">External links are great for SEO. They help increase your site&#8217;s popularity and make it easier for people to find your content. Unless you\u2019re an <a href=\"https:\/\/www.cadenceseo.com\/es\/consultor-de-marketing-seo\/\">SEO expert<\/a>, search engine optimization terms can seem tricky to understand. The good news is that they\u2019re deceptively simple. To help you make the most of your external links, we\u2019ve compiled this handy guide that\u2019ll give you all the info you need to optimize your SEO and get those clicks going.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-external-linking\">What is External Linking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">External linking is a process that allows your website to connect and communicate with other websites. This can be done by using links on your site or by adding links to your site in the form of social media shares and other online content. External linking is intended to increase popularity and traffic to your website. The more people who visit your site, the more likely you are to gain more followers and customers. When you link to other sites, you send visitors from one site to another. This allows both websites to benefit from each other\u2019s popularity and authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-external-links-beneficial-for-seo\">Are External Links Beneficial for SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Links play a huge role in search engine rankings and will be the first thing Google looks at when it comes to determining your site\u2019s relevance. However, external links can also benefit your business in many other ways.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-higher-ranking-on-google-searches\">Higher Ranking on Google Searches<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">External links are also beneficial for SEO because they allow search engines like Google and Bing to crawl through a website easily without spending time reading all its content. Because there are so many websites, it can take time for search engines to find all of them individually. External links allow them to access quickly through an indexing system known as \u201cdeep crawling.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increase-brand-awareness\">Increase Brand Awareness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">External links are the most effective way to connect with other websites and online communities. External links help you build relationships with other sites, which can expand your audience by including more relevant keywords on your website. You also gain a new audience from these external sites. They can become loyal readers when you provide valuable, engaging content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-find-content-easier\">Find Content Easier<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Links are important because they help people find your content easily. This is where <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/semantic-seo-what-is-it-how-to-utilize-it\/\">semantic SEO<\/a> kicks in. If someone is looking for information related to a specific topic, they might type in a keyword like \u201chow to cook\u201d or \u201cbest restaurants in Chicago.\u201d A link from another website can directly bring them to a page on your website about cooking or dining out in Chicago!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-external-linking\">The Importance of External Linking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">External links are a critical part of SEO. They can help your site <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/what-are-backlinks-in-seo\/\">rank higher <\/a>in search engines, provide a new avenue for traffic, and even improve your brand\u2019s reputation. Google is a search engine that aims to give people exactly what they\u2019re looking for. If your site doesn\u2019t have the information or content someone wants, there\u2019s no reason for them to stay and explore your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-external-linking-builds-trust-and-authority\">External Linking Builds Trust and Authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">External linking isn\u2019t just good for SEO but also for building trust and <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/the-importance-of-e-e-a-t-for-seo\/\">authority<\/a> with visitors. When someone sees a URL link in your content, they often click through and visit that page or site if it looks interesting or relevant to them in some way. If you\u2019ve linked to a reputable source that offers useful information about your writing, this will help build trust with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhance-user-experience\">Enhance User Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">External links play an important role in <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/covert-traffic-to-leads\/\">user experience<\/a>. When someone types something into their browser and clicks on a search result, they want to find what they\u2019re looking for quickly and easily. You want your users to stay on your site long enough to convert into customers or subscribers by purchasing something or signing up for a membership with you!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-external-links-encourage-engagement\">External Links Encourage Engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Modern online marketing is about exposure and authority. External links show people what other sites and influencers say about you or your business. The better your products and content, the higher the likelihood of them being linked. The more influencers and trusted sites view your site as authoritative and link to your site, the higher your domain authority will be. This means Google will rank your site higher in search results because they see that people trust your site as authoritative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-provide-additional-resources-and-supporting-data-for-your-readers\">Provide Additional Resources and Supporting Data for Your Readers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you add links to your <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/how-to-diversify-your-content-strategy\/\">content<\/a>, you\u2019re not just adding more words \u2014 you\u2019re providing additional resources and supporting data for your readers. External links are important because they help search engines understand what your content is about. The more pages that link to your article, the more likely it is to show up in search results for related topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-share-relevant-content-nbsp\">Share Relevant Content&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re reading content about something you\u2019re genuinely interested in, and it\u2019s useful and informative, chances are you\u2019ll want to share your findings with others. You can also use external links to show support for other people\u2019s work. For example, if you link out to an article by someone else, that person might return the favor and link back to your article as well (which will help boost its visibility in search results).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-external-links-can-improve-search-rankings\">External Links Can Improve Search Rankings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may be familiar with internal links, which are links to other pages on your own website. External links can include links to websites similar to yours, or they can link back to the original source from which you got the information. Either way, external linking helps increase visibility on the web and improve search engine rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-external-linking-best-practices\">External Linking Best Practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">External linking is one of the most important parts of SEO but can also be one of the most confusing. Let\u2019s break this down just a bit more. External links are links that point to other websites. They can be internal or external. External links are usually the most important ones for your website since they can bring you more traffic. There are two types of external links: internal and external. Internal links are links within your website, while external links point to other websites. External linking is also known as outbound linking because you\u2019re sending traffic to another location on the web. Think of it this way: If you have a brick-and-mortar store, the internal link would be walking from one part of your shop to another department or aisle. An external link would be going outside and walking down the street, where people can see other shops and stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-proper-link-building\">Focus on Proper Link Building<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve probably heard the term \u201clink building\u201d before. Link building has been a part of SEO for many years. However, it\u2019s important to note that external links are the most valuable type of link because they come from another website and can be seen as an endorsement for your site. External links are important for ranking because Google considers how many websites have linked to yours when determining where your page should rank in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-place-an-emphasis-on-user-experience\">Place an Emphasis on User Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, external links are not only good for SEO but also for the reader\u2019s experience. It is important to diversify your <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/seo-terms-for-beginners\/\">anchor text<\/a> and link relevant sites that you know users will find useful and informative. Ensure you\u2019re linking pages relevant to your content. While we should keep an eye on the number of external links in our content, it is not a major ranking signal that Google uses for search engine results pages (SERPs).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-the-nofollow-attribute\">Use the Nofollow Attribute<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since external links aren\u2019t passed PageRank, you don\u2019t have to worry about them passing on bad link juice. So, if you want to add an external link but don\u2019t want it to affect your site\u2019s authority, use the Nofollow attribute on that link so that search engines can ignore it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-a-301-redirect\">Use a 301 Redirect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A 301 redirect passes along all the PageRank from the original page to the new one (so long as they\u2019re on different domains). This makes it easy for search engines and users alike to find what they\u2019re looking for without much effort required on your end. Use a 302 redirect instead of a 301 when moving across domains to pass some PageRank along with them\u2013or none at all if that\u2019s what works best for your situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re wondering how to improve your site\u2019s search engine optimization (SEO), you\u2019ve come to the right place. Most businesses are looking for ways to boost their search engine rankings to generate more traffic and leads, but finding good information on what works and what doesn\u2019t can be hard. That\u2019s where we come in! CadenceSEO is a full-service digital marketing agency that helps businesses grow their online presence. We\u2019ll share some great tips on how you can use <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/the-importance-of-technical-seo\/\">technical SEO<\/a> best practices to improve your website\u2019s visibility in search engines like Google and Bing. We offer affordable digital marketing packages designed for companies of all sizes. Learn more about technical SEO from the experts at Cadence SEO. Request a <a href=\"https:\/\/www.cadenceseo.com\/es\/consulta-gratuita\/\">consulta gratuita<\/a> \u00a1hoy!<\/p>","protected":false},"excerpt":{"rendered":"<p>External links are great for SEO. They help increase your site&#8217;s popularity and make it easier for people to find your content. Unless you\u2019re an SEO expert, search engine optimization terms can seem tricky to understand. The good news is that they\u2019re deceptively simple. To help you make the most of your external links, we\u2019ve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[172],"tags":[53,38],"class_list":["post-17312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-advice","tag-link-building","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How External Linking Can Support Your SEO Strategy<\/title>\n<meta name=\"description\" content=\"External linking is one of the most important tools in the SEO toolbox. Learn how to utilize external linking effectively in this comprehensive guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadenceseo.com\/es\/blog\/external-linking-are-external-links-good-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"External Linking: Are External Links Good for SEO?\" \/>\n<meta property=\"og:description\" content=\"External linking is one of the most important tools in the SEO toolbox. Learn how to utilize external linking effectively in this comprehensive guide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadenceseo.com\/es\/blog\/external-linking-are-external-links-good-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Cadence SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cadenceSEOconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T19:07:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T16:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2022\/06\/external_links-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin McLauchlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:site\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin McLauchlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/\"},\"author\":{\"name\":\"Kevin McLauchlin\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/person\\\/8d2a77eae0bd8d1695d6bfcdfa51fa22\"},\"headline\":\"External Linking: Are External Links Good for SEO?\",\"datePublished\":\"2023-09-27T19:07:54+00:00\",\"dateModified\":\"2026-02-09T16:44:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/\"},\"wordCount\":1547,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/external_links-scaled.jpg\",\"keywords\":[\"link building\",\"SEO\"],\"articleSection\":[\"SEO Advice\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/\",\"name\":\"How External Linking Can Support Your SEO Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/external-linking-are-external-links-good-for-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/external_links-scaled.jpg\",\"datePublished\":\"2023-09-27T19:07:54+00:00\",\"dateModified\":\"2026-02-09T16:44:34+00:00\",\"description\":\"External linking is one of the most important tools in the SEO toolbox. 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