{"id":16858,"date":"2026-05-19T12:55:01","date_gmt":"2026-05-19T19:55:01","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?p=16858"},"modified":"2026-07-24T12:51:01","modified_gmt":"2026-07-24T19:51:01","slug":"local-vs-global-seo","status":"publish","type":"post","link":"https:\/\/www.cadenceseo.com\/es\/blog\/local-vs-global-seo\/","title":{"rendered":"Local SEO vs Global SEO | How it is Different and How it is the Same"},"content":{"rendered":"

By now, you probably know that an SEO strategy is crucial and that you cannot just follow some search engine guidelines when you feel like it. Nonetheless, for any search engine optimization campaign<\/a> to be successful, you need to establish if you are focusing on global or local SEO.<\/p>\n

So, your SEO efforts will differ based on the scale of your search engine optimization goals<\/p>\n

That being said, to map out an SEO strategy, you don’t just need to know who your target audience is or who your competitors are, but also the type of SEO your business needs.<\/p>\n

Are you ready to upgrade your SEO game? Then, keep reading!<\/p>\n

What Is Local Search Optimization (SEO)?<\/h2>\n

As the name suggests, local SEO<\/a> focuses on optimizing a website to target your local community and increase brand awareness through local searches.<\/p>\n

Did you know that 97% of people<\/a> discover information about local companies online rather than from other sources?<\/p>\n

So, it\u2019s safe to say that if you have a physical location where visitors can walk in, you will benefit from implementing a local approach in your SEO strategy.<\/p>\n

Want to find out more about the benefits of this SEO tactic? Then, check out our article on the advantages of local SEO<\/a>.<\/p>\n

Having said that, small businesses that want to target local customers are the ones that will benefit the most from a local SEO strategy. If 97% of people<\/a> learn about local businesses online, imagine how many small and local business owners don’t get the recognition they deserve just because they don’t rank well on search engine results pages. After all, 75% of users<\/a> don\u2019t scroll past the first page of search results.<\/p>\n

That said, a few steps are needed for local SEO strategies to be effective.<\/p>\n

1. Conduct Keyword Research<\/h3>\n

Let’s say that you are a caf\u00e9 in Pittsburgh and you want to rank for “the best caf\u00e9s in Pittsburgh” or “study caf\u00e9s” in Pittsburgh. How do you want to do that if you aren’t integrating relevant local keywords on your page?<\/p>\n

Moreover, long-tail keywords are fundamental because they are specific. While they may not have a high search volume, users who search for them will be more likely to be interested in your small business. It’s also helpful to prioritize keywords that include geographic locations so you can target prospective customers in those areas.<\/p>\n

2. Create Listings on Google My Business<\/h3>\n

Create listings for your company on Google that will appear in Google Maps and Search.<\/p>\n

From hours of operation to contact information or address, all of these details and more are crucial if you want to provide prospective customers with all the information they might need. In fact, businesses that add photos<\/a> are more likely to receive requests for directions than those that don\u2019t.<\/p>\n

Creating Listings on Google My Business can not only help raise brand awareness but also build a local audience and authority in the local market. After all, you are not only increasing website traffic with local SEO but also foot traffic<\/p>\n

Want to find out more? Check out our article on improving your website\u2019s SEO efforts with Google My Business.<\/p>\n

3. Ensure Your Website Is Mobile-Friendly<\/h3>\n

Did you know that 76% of smartphone users<\/a> conduct local voice searches at least once a week?<\/p>\n

As people spend more and more time on mobile devices, mobile searches increase; hence, it is imperative to treat mobile-friendliness as a priority. In fact, Google<\/a> implemented mobile-first indexing, so a responsive design is crucial if you want to rank high in search engines.<\/p>\n

Discover your website\u2019s mobile-friendliness with Google\u2019s Test<\/a>.<\/p>\n

What Is A Global Search Optimization?<\/h2>\n

Also called international SEO, global SEO focuses solely, as the name suggests, on boosting your website’s visibility worldwide. Essentially, with a global SEO strategy, you aim to appeal to a worldwide target audience and attract customers through global search engines.<\/p>\n

For instance, while Google dominates the market share, there are other search engines\u00a0you should be optimizing for if you want to compete within the global market.<\/p>\n

This is exactly why this type of SEO is perfect for businesses that are not limited to specific locations. Still, global SEO also means more generalized targeting. For example, since international SEO focuses on broad, generic keywords, competition will also increase.<\/p>\n

Therefore, to successfully compete globally, your international SEO plan needs to be airtight. After all, you’ll need to optimize your website and content for multiple audiences worldwide.<\/p>\n

Global SEO has significant sales potential if implemented properly. Want to learn how to do that? Then, keep reading!<\/p>\n

1. Establish The Countries You Want to Target<\/h3>\n

How are you supposed to attract potential customers from another country if you haven’t done your research first?<\/p>\n

You can start by checking\u00a0the geographic report in Google Analytics to see\u00a0where your visitors are located. This way, you can see where it makes sense to expand your business.<\/p>\n

2. Employ URL Structures for International SEO<\/h3>\n

After you decide which countries you want to target, you can utilize one of these ULR structures to target a particular country.<\/p>\n