{"id":16586,"date":"2022-02-16T08:42:52","date_gmt":"2022-02-16T15:42:52","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?p=16586"},"modified":"2026-06-24T09:55:50","modified_gmt":"2026-06-24T16:55:50","slug":"the-importance-of-technical-seo","status":"publish","type":"post","link":"https:\/\/www.cadenceseo.com\/es\/blog\/the-importance-of-technical-seo\/","title":{"rendered":"The Importance of Technical SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">While <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/on-page-seo-services-should-you-invest\/\">on-page and off-page search engine optimization (SEO)<\/a> are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your content may be insightful, and your backlinks may have high authority, but your pages won\u2019t rank if you are neglecting technical SEO. After all, how will your website rank high in search engines if those search engines can\u2019t find, crawl, render,<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/crawling-indexing\/\"> and index<\/a> your website\u2019s pages?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the behind-the-scenes of SEO, technical SEO may be underrated, but it is still essential.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you ready to offer technical search engine optimization the attention it deserves? It\u2019s time to start building your technical SEO strategy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-technical-seo\">What Is Technical SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to improve your web page\u2019s ranking in search engines? Then, implementing technical SEO should be prioritized. The technical side of SEO is all about enhancing your website\u2019s technical aspects in order to boost its web pages\u2019 ranking in search engines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having said that, technical SEO is not some type of sorcery that will magically improve your rankings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nonetheless, by meeting the necessary technical requirements of search engines, technical SEO makes it easier for search engines to understand your website, hence also increasing its chances to rank higher in search engine results pages (SERPs).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-technical-seo-important\">Why Is Technical SEO Important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contrary to popular belief, SEO means more than words and keyword research. So, if you truly want your search engine optimization strategy to be successful, you need to have a strong foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That foundation is technical SEO, as, without it, your search engine optimization efforts will crumble. You invest time and effort in your keyword research and content, hence it would be a shame for that content not to reach its target audience just because you neglected technical optimization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides, think about your website\u2019s visitors. Do you think they would spend time on a website that isn\u2019t user-friendly?&nbsp; We don\u2019t think so. From mobile-friendliness to navigation and load speed, these are all technical SEO issues that you should consider if you want to avoid a <a href=\"https:\/\/www.crazyegg.com\/blog\/high-bounce-rate\/\">high bounce rate<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technical-seo-checklist\">Technical SEO Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, investing in technical SEO results in mainly two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A fast, easy-to-navigate, user-friendly website<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A website that is easy to crawl for Google and other search engines&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, in order to get these results, you need to put in the effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, keep reading about the technical SEO fundamentals you should incorporate in your strategy!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-improve-page-speed\">1. Improve Page Speed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-ca\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\">53% of websites<\/a> are abandoned if the mobile page takes longer than 3 seconds to load?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, it\u2019s safe to say that a slow-loading website is a huge red flag for visitors. Besides, <a href=\"https:\/\/developers.google.com\/search\/blog\/2018\/01\/using-page-speed-in-mobile-search\">Google<\/a> also considers site speed when it comes to both desktop and mobile searches.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eager to test your website\u2019s page speed? Then, you will find <a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\">Google\u2019s PageSpeed Insights <\/a>useful.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nonetheless, no matter the result, there are various ways to improve your website\u2019s page speed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement cache plugins&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compress images and videos<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilize content distribution networks<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minify JavaScript, HTML, and CSS and optimize your codes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-implement-an-xml-sitemap\">2. Implement An XML Sitemap<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Want to ensure that search engines find every page on your website? Then, an XML Sitemap should be prioritized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, an XML sitemap helps search engines better understand your website\u2019s structure, while also telling search engines about the importance of the pages, content, and files on your site and the relationship between them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">XML Sitemaps are always helpful. Nonetheless, according to <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/overview?hl=en&amp;ref_topic=4581190&amp;visit_id=637804427797663982-1397437095&amp;rd=1\">Google<\/a>, when it comes to large websites, websites that have large archives, or new websites with few external links, XML sitemaps should be treated as a priority, not as an option.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-breadcrumb-navigation\">3. Add Breadcrumb Navigation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may remember breadcrumb trails from Hansel and Gretel. Well, breadcrumb navigation is pretty similar as it guides users on your website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides, breadcrumbs are useful for search engine spiders as well because they help them understand how your website is structured.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-utilize-a-seo-friendly-url-structure\">4. Utilize A SEO-Friendly URL Structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not only does a page\u2019s URL structure indicate to Google what web pages are about, but it also helps users easily find what they are looking for.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to create an SEO-friendly URL structure, you should keep these in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add keywords to your page\u2019s URL<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The URL should be descriptive&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep the URL short<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use hyphens in the URL to separate words<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-fix-duplicate-content\">5. Fix Duplicate Content&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a black hat SEO tactic, duplicate content not only misleads your readers and search bots but can also be perceived as manipulative.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you want to fix duplicate content issues, you can use canonical links to inform search engines which URL you want users to see in search results. In fact, according to <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\">Google Search Console Help<\/a>, \u201ca canonical URL is the URL of the page that Google thinks is the most representative form of a set of duplicate pages on your site.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-focus-on-a-mobile-friendly-design\">6. Focus on a Mobile-Friendly Design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since Google\u2019s mobile-first indexing was enabled by default for all new websites, a responsive, mobile-friendly design has become a necessity.&nbsp; As <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-shopping-ecosystem\/\">Matt Bush, the country director of Google UK<\/a>, highlighted, \u201cWhen it comes to mobile, it\u2019s time to stop making excuses\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile SEO is all about offering your visitors the best experience possible, no matter the device they are using.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can test how easily mobile users can use your page with <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google\u2019s Mobile-Friendly Test<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to find out more about the importance of a mobile-friendly website? Then, check out our article on <a href=\"https:\/\/www.cadenceseo.com\/es\/blog\/why-is-mobile-seo-important\/\">mobile SEO<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-use-ssl\">7. Use SSL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The visitors\u2019 security is one of <a href=\"https:\/\/developers.google.com\/search\/blog\/2014\/08\/https-as-ranking-signal\">Google\u2019s top priorities<\/a>, so it\u2019s no surprise that since 2014 SSL or Secure Sockets Layer has been considered a <a href=\"https:\/\/security.googleblog.com\/2014\/08\/https-as-ranking-signal_6.html\">ranking factor.<\/a>&nbsp; SSL keeps internet connections secure and protects sensitive data that may be sent between two systems.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a website is protected by an SSL certificate, HTTPS (Hyper Text Transfer Protocol Secure) and a lock symbol appear in the URL.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example,<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ADQ-Z4f7an8WFngNHUn2HLJUXccoiqs-hUSpkAk-h2dLm2hhm2_ohul3wuE9nKdAKxjt6gkdGBnFWZapMAm1ZAn540Zig5ZNRKYRlLE7kZ4dpNVT9a9eKKfihTCUFBYPQLGaTWoB\" alt=\"cadenceseo.com blog url\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-fix-broken-links\">8. Fix Broken Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No user wants to click on a link only to find out that the web page cannot be accessed or found. So, it\u2019s no surprise that broken links aka dead links or link rots impact user experience and can result in a high bounce rate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nonetheless, if you are constantly checking for broken links and immediately fixing them, you should have no issues. For example, thanks to Google Search Console, you can find these errors under \u201cCrawl Errors\u201d.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start-treating-technical-seo-like-the-priority-that-it-is\">Start Treating Technical SEO like The Priority That It Is!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to rank higher in search results without prioritizing technical SEO, is like trying to decorate a house with no foundation: useless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO may seem more difficult than on-page or off-page SEO, but focusing on all of these aspects is essential for increasing organic traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure where to start with technical SEO? The team at CadenceSEO is here to help! <a href=\"https:\/\/www.cadenceseo.com\/es\/consulta-gratuita\/\">Contact us today<\/a> and let us drive high-converting organic traffic to your website!<\/p>","protected":false},"excerpt":{"rendered":"<p>While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy.\u00a0 Your content may be insightful, and your backlinks may have high authority, but your pages won\u2019t rank if you are neglecting technical SEO. After all, how will your website rank [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[172],"tags":[38,274,47],"class_list":["post-16586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-advice","tag-seo","tag-seo-advice","tag-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Does Technical SEO Matter for Your Website Success?<\/title>\n<meta name=\"description\" content=\"Technical SEO is the basis of any SEO strategy. Check out our article to discover the importance of SEO\u2019s technical aspect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadenceseo.com\/es\/blog\/the-importance-of-technical-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Technical SEO\" \/>\n<meta property=\"og:description\" content=\"Technical SEO is the basis of any SEO strategy. Check out our article to discover the importance of SEO\u2019s technical aspect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadenceseo.com\/es\/blog\/the-importance-of-technical-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Cadence SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cadenceSEOconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T15:42:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T16:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2022\/02\/technical_seo-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin McLauchlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:site\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin McLauchlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/\"},\"author\":{\"name\":\"Kevin McLauchlin\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/person\\\/8d2a77eae0bd8d1695d6bfcdfa51fa22\"},\"headline\":\"The Importance of Technical SEO\",\"datePublished\":\"2022-02-16T15:42:52+00:00\",\"dateModified\":\"2026-06-24T16:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/\"},\"wordCount\":1191,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/technical_seo-min.jpg\",\"keywords\":[\"SEO\",\"seo advice\",\"technical seo\"],\"articleSection\":[\"SEO Advice\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/\",\"name\":\"Does Technical SEO Matter for Your Website Success?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/blog\\\/the-importance-of-technical-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/technical_seo-min.jpg\",\"datePublished\":\"2022-02-16T15:42:52+00:00\",\"dateModified\":\"2026-06-24T16:55:50+00:00\",\"description\":\"Technical SEO is the basis of any SEO strategy. 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Our team combines technical SEO, content strategy, digital PR, and AI optimization to build stronger authority, attract qualified traffic, and drive long-term growth.\",\"email\":\"info@cadenceseo.com\",\"telephone\":\"+1-480-341-4627\",\"legalName\":\"CadenceSEO, LLC\",\"foundingDate\":\"2020-07-31\",\"taxID\":\"85-2301834\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/person\\\/8d2a77eae0bd8d1695d6bfcdfa51fa22\",\"name\":\"Kevin McLauchlin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29d4eba0fbd0773868a93e3a651fbbc78bdc548ef7de32e7eec2f671f19982c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29d4eba0fbd0773868a93e3a651fbbc78bdc548ef7de32e7eec2f671f19982c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a29d4eba0fbd0773868a93e3a651fbbc78bdc548ef7de32e7eec2f671f19982c?s=96&d=mm&r=g\",\"caption\":\"Kevin McLauchlin\"},\"description\":\"Kevin is one of the Co-Founders of CadenceSEO. 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