{"id":34738,"date":"2026-07-22T12:20:22","date_gmt":"2026-07-22T19:20:22","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?page_id=34738"},"modified":"2026-09-04T17:06:13","modified_gmt":"2026-09-05T00:06:13","slug":"como-un-minorista-local-aumento-sus-ingresos-en-linea-un-194-en-dos-anos-con-seo-para-comercio-electronico","status":"publish","type":"page","link":"https:\/\/www.cadenceseo.com\/es\/case-studies\/how-a-local-retailer-grew-online-revenue-194-in-two-years-with-ecommerce-seo\/","title":{"rendered":"C\u00f3mo un minorista local aument\u00f3 sus ingresos en l\u00ednea 194% en dos a\u00f1os gracias al SEO para comercio electr\u00f3nico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"34738\" class=\"elementor elementor-34738\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7ae5a e-con e-atomic-element e-flexbox-base e-1192721 \" data-id=\"ab7ae5a\" data-element_type=\"e-flexbox\" 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.metric-grid,\n  #mulligal-case-study .work-grid,\n  #mulligal-case-study .path,\n  #mulligal-case-study .service-links,\n  #mulligal-case-study .brand-nodes{\n    grid-template-columns:1fr;\n  }\n\n  #mulligal-case-study .metric{\n    min-height:auto;\n    padding:20px 0;\n    border-right:0;\n    border-bottom:1px solid var(--line);\n  }\n\n  #mulligal-case-study .metric:last-child{border-bottom:0;}\n\n  #mulligal-case-study .form-card{\n    padding:25px 20px 22px;\n  }\n\n  #mulligal-case-study .form-card .hs-form .form-columns-2{\n    display:block!important;\n  }\n\n  #mulligal-case-study .form-card .hs-form .form-columns-2 .hs-form-field{\n    width:100%!important;\n  }\n\n  #mulligal-case-study .context-panel,\n  #mulligal-case-study .brand-map{\n    padding:23px;\n  }\n\n  #mulligal-case-study .challenge,\n  #mulligal-case-study .work-panel,\n  #mulligal-case-study .result{\n    min-height:auto;\n  }\n}\n<\/style>\n\n\n<!-- ======================================================\n     HERO\n     ====================================================== -->\n\n<header class=\"hero\">\n  <div class=\"wrap hero-grid\">\n\n    <div>\n      <nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\">\n        <a href=\"\/\">Home<\/a>\n        <span class=\"sep\">\/<\/span>\n        <a href=\"\/case-studies\/\">Case Studies<\/a>\n        <span class=\"sep\">\/<\/span>\n        <span>Women\u2019s Golf Apparel Ecommerce<\/span>\n      <\/nav>\n\n      <div class=\"eyebrow\">Ecommerce + Local Retail Case Study<\/div>\n\n      <h1>194% Online Revenue Growth in Two Years<\/h1>\n\n      <p class=\"lead\">\n        Mulligal wanted its online store to help carry the business through slower Wisconsin winters. Cadence SEARCH focused on how shoppers actually discover apparel online\u2014especially high-intent brand searches\u2014while steadily improving collections, technical health, local authority, and day-to-day ecommerce decisions.\n      <\/p>\n\n      <ul class=\"hero-tags\">\n        <li>Ecommerce Search<\/li>\n        <li>Brand Landing Pages<\/li>\n        <li>Local + Organic Growth<\/li>\n      <\/ul>\n\n      <div class=\"hero-meta\">\n        Mulligal \u2022 Wausau, Wisconsin \u2022 Women\u2019s golf apparel \u2022 Two-year growth story\n      <\/div>\n    <\/div>\n\n    <aside class=\"form-card\">\n      <h2>Start a Strategy Session<\/h2>\n      <p>\n        Tell us a little about where your ecommerce business is trying to grow. We will use the conversation to identify the product-discovery, technical, content, and search opportunities worth exploring first.\n      <\/p>\n\n      <div id=\"mulligalHeroForm\"><\/div>\n    <\/aside>\n\n  <\/div>\n<\/header>\n\n\n<!-- ======================================================\n     METRICS\n     ====================================================== -->\n\n<section class=\"metric-strip\">\n  <div class=\"wrap metric-grid\">\n\n    <div class=\"metric\">\n      <small>Two-Year Revenue Growth<\/small>\n      <strong>+194%<\/strong>\n      <p>May 2026 online revenue compared with May 2024.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Recent Annual Growth<\/small>\n      <strong>+180%<\/strong>\n      <p>May 2026 online revenue compared with May 2025.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Current Momentum<\/small>\n      <strong>+44%<\/strong>\n      <p>Gross online product sales over a recent 30-day period year over year.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Search Visibility<\/small>\n      <strong>Top 3<\/strong>\n      <p>Several valuable apparel-brand searches reached top-three positions.<\/p>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CLIENT\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap start-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Client<\/div>\n      <h2>A local specialty retailer with a national ecommerce opportunity.<\/h2>\n\n      <p class=\"lead\">\n        Mulligal is a locally owned women\u2019s golf apparel retailer in downtown Wausau, Wisconsin. The store carries new and consignment golf, tennis, and pickleball apparel, including clothing, shoes, hats, visors, accessories, and seasonal styles.\n      <\/p>\n\n      <p>\n        Summer foot traffic created a healthy local business, but winter seasonality made revenue less predictable. The online store offered a way to reach shoppers far beyond the local market and create a more consistent year-round revenue channel.\n      <\/p>\n\n      <div class=\"industry-tags\">\n        <span>Women\u2019s Golf Apparel<\/span>\n        <span>Local Retail<\/span>\n        <span>Ecommerce<\/span>\n        <span>New + Consignment<\/span>\n        <span>Seasonal Demand<\/span>\n      <\/div>\n    <\/div>\n\n    <aside class=\"context-panel\">\n      <div class=\"label\">The Starting Point<\/div>\n      <h3>The website existed. The commercial search paths did not.<\/h3>\n\n      <p>\n        The owner had managed much of the website herself and needed practical support rather than an unnecessary rebuild.\n      <\/p>\n\n      <ul class=\"context-list\">\n        <li>Online sales needed to offset slower winter foot traffic<\/li>\n        <li>Product and collection discovery had room to improve<\/li>\n        <li>High-value brand searches lacked dedicated landing pages<\/li>\n        <li>Technical and on-page improvements needed ongoing attention<\/li>\n        <li>Marketing decisions required a trusted outside perspective<\/li>\n      <\/ul>\n    <\/aside>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CHALLENGE\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Challenge<\/div>\n      <h2>Turn a seasonal storefront into a year-round discovery and sales engine.<\/h2>\n      <p class=\"lead\">\n        Mulligal already had loyal customers and a distinctive product mix. The growth opportunity was helping new shoppers find the store when they searched for specific women\u2019s golf apparel brands, styles, and products.\n      <\/p>\n    <\/div>\n\n    <div class=\"challenge-grid\">\n\n      <article class=\"challenge\">\n        <div class=\"num\">01 \u00b7 Seasonality<\/div>\n        <h3>Local demand slowed in winter<\/h3>\n        <p>\n          The physical store performed best during active golf months, making a stronger online channel important for creating steadier annual revenue.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">02 \u00b7 Discovery<\/div>\n        <h3>Brand searches lacked destinations<\/h3>\n        <p>\n          Shoppers often search by apparel label. Without dedicated brand pages, the store missed people already close to browsing or buying.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">03 \u00b7 Capacity<\/div>\n        <h3>The owner needed practical support<\/h3>\n        <p>\n          Website updates, search work, and marketing decisions competed with the daily demands of operating and growing the retail business.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     BRAND SEARCH OPPORTUNITY\n     ====================================================== -->\n\n<section class=\"section soft\">\n  <div class=\"wrap brand-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Highest-Value Opportunity<\/div>\n      <h2>Build landing pages around how shoppers actually search.<\/h2>\n\n      <p class=\"lead\">\n        Many customers begin with a brand name instead of a broad category like \u201cwomen\u2019s golf clothes.\u201d Cadence expanded the site with useful, indexable brand pages that gave shoppers and search engines a clear destination for each important apparel label.\n      <\/p>\n\n      <ul class=\"check-list\">\n        <li>Identify brands with meaningful commercial search demand.<\/li>\n        <li>Create dedicated, useful landing pages for priority labels.<\/li>\n        <li>Connect each page to relevant products and collections.<\/li>\n        <li>Improve copy, metadata, headings, and internal links.<\/li>\n        <li>Keep the pages useful even as seasonal inventory changes.<\/li>\n      <\/ul>\n    <\/div>\n\n    <div class=\"brand-map\">\n\n      <div class=\"brand-core\">\n        <div>\n          <small>High-Intent Search Path<\/small>\n          <strong>Brand Demand \u2192 Useful Landing Page \u2192 Available Products<\/strong>\n        <\/div>\n      <\/div>\n\n      <div class=\"brand-nodes\">\n\n        <div class=\"brand-node\">\n          <small>Priority Brand<\/small>\n          <strong>Sunday Swagger<\/strong>\n          <span>A dedicated destination for shoppers already seeking the label.<\/span>\n        <\/div>\n\n        <div class=\"brand-node\">\n          <small>Priority Brand<\/small>\n          <strong>Kinona<\/strong>\n          <span>Brand relevance connected directly to women\u2019s golf apparel discovery.<\/span>\n        <\/div>\n\n        <div class=\"brand-node\">\n          <small>Priority Brand<\/small>\n          <strong>Annika<\/strong>\n          <span>A clearer landing page and product-browsing pathway.<\/span>\n        <\/div>\n\n        <div class=\"brand-node\">\n          <small>Expanded Coverage<\/small>\n          <strong>GGblue + Tail<\/strong>\n          <span>Additional brand destinations broadened qualified search visibility.<\/span>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     ECOMMERCE EXECUTION\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Ecommerce Search Strategy<\/div>\n      <h2>Make consistent improvements that compound instead of rebuilding everything at once.<\/h2>\n      <p class=\"lead\">\n        The strategy focused on the highest-value commercial gaps first, then steadily strengthened the store through page optimization, technical SEO, authority, local visibility, and practical business support.\n      <\/p>\n    <\/div>\n\n    <div class=\"work-grid\">\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">01 \u00b7 Expand<\/div>\n        <h3>Brand Landing Pages<\/h3>\n        <p>\n          Create search-friendly destinations for the apparel labels shoppers actively look for and connect those pages to available products.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">02 \u00b7 Optimize<\/div>\n        <h3>Collections + Core Pages<\/h3>\n        <p>\n          Improve page structure, content, metadata, relevance, internal paths, and browsing clarity across the ecommerce experience.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">03 \u00b7 Strengthen<\/div>\n        <h3>Technical Health<\/h3>\n        <p>\n          Address crawling, metadata, indexation, and ongoing site-health needs that support dependable organic discovery.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">04 \u00b7 Reinforce<\/div>\n        <h3>Authority + Local Presence<\/h3>\n        <p>\n          Support growth through local citations, relevant backlinks, press releases, and signals that strengthen the expanding retail brand.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     BUSINESS SUPPORT\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap support-grid\">\n\n    <div>\n      <div class=\"eyebrow\">More Than Page Optimization<\/div>\n      <h2>Give the owner a trusted team for day-to-day marketing decisions.<\/h2>\n\n      <p class=\"lead\">\n        Retail owners receive a constant stream of pitches promising the next big channel, platform, or shortcut. Part of the engagement was helping Mulligal evaluate those opportunities without wasting time or budget.\n      <\/p>\n\n      <p>\n        The goal was straightforward guidance: what deserves attention, what can wait, and what probably does not make sense for the business at all.\n      <\/p>\n    <\/div>\n\n    <div class=\"support-list\">\n\n      <div class=\"support\">\n        <div class=\"code\">ASK<\/div>\n        <div>\n          <strong>Accessible guidance<\/strong>\n          <span>A knowledgeable team is available when website, search, or marketing questions arise.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">PLAN<\/div>\n        <div>\n          <strong>Focused priorities<\/strong>\n          <span>Recommendations are based on business value instead of the newest sales pitch.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">DO<\/div>\n        <div>\n          <strong>Reliable execution<\/strong>\n          <span>Ongoing ecommerce and search work no longer depends on the owner finding extra time.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">GROW<\/div>\n        <div>\n          <strong>Long-term momentum<\/strong>\n          <span>Small, practical improvements continue accumulating into stronger visibility and revenue.<\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     RESULTS\n     ====================================================== -->\n\n<section class=\"section soft\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Results<\/div>\n      <h2>The online store became a meaningful part of the company\u2019s continued growth.<\/h2>\n      <p class=\"lead\">\n        The original goal was modest: create enough ecommerce revenue to support the business through slower seasons. Two years later, online sales were still climbing as organic search, brand visibility, and Google Shopping helped more shoppers discover the store.\n      <\/p>\n    <\/div>\n\n    <div class=\"result-grid\">\n\n      <article class=\"result\">\n        <small>Revenue<\/small>\n        <span class=\"big\">+194%<\/span>\n        <h3>Two-year online revenue growth<\/h3>\n        <p>\n          May 2026 online revenue was 194% higher than May 2024, pushing ecommerce well beyond its original role as seasonal support.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Momentum<\/small>\n        <span class=\"big\">+180%<\/span>\n        <h3>Strong year-over-year gains<\/h3>\n        <p>\n          May 2026 revenue increased 180% over May 2025, while a recent 30-day period showed 44% growth in gross online product sales.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Discovery<\/small>\n        <span class=\"big\">Top 3<\/span>\n        <h3>Qualified brand-search visibility<\/h3>\n        <p>\n          Dedicated brand pages earned first-page and top-three positions for several valuable searches tied to women\u2019s golf apparel labels.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"results-note\">\n      Results describe this client\u2019s documented performance and are not a guarantee of future outcomes. Ecommerce growth depends on market demand, inventory, website condition, implementation, competition, pricing, seasonality, and other business factors.\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     GROWTH PATH\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Growth Path<\/div>\n      <h2>Practical ecommerce work, applied consistently over time.<\/h2>\n      <p class=\"lead\">\n        The result was not driven by one dramatic redesign or short-term tactic. It came from finding the commercial gaps, building useful destinations, strengthening the store, and making better marketing decisions month after month.\n      <\/p>\n    <\/div>\n\n    <div class=\"path\">\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 01<\/div>\n        <h3>Find the commercial gaps<\/h3>\n        <p>Review site structure, collections, brand demand, technical health, and the customer journey.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 02<\/div>\n        <h3>Build brand destinations<\/h3>\n        <p>Create dedicated pages for high-intent labels and connect them with relevant products.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 03<\/div>\n        <h3>Improve the foundation<\/h3>\n        <p>Optimize core ecommerce pages, metadata, crawling, internal paths, citations, and authority.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 04<\/div>\n        <h3>Compound the gains<\/h3>\n        <p>Keep refining pages, supporting business decisions, and expanding qualified visibility.<\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     SERVICES\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">Connected Services<\/div>\n      <h2>Build ecommerce visibility around how customers discover and buy.<\/h2>\n      <p class=\"lead\">\n        The Mulligal growth story connected ecommerce search strategy, keyword research, on-page improvements, technical health, local authority, and ongoing strategic support.\n      <\/p>\n    <\/div>\n\n    <div class=\"service-links\">\n\n      <a class=\"service-link\" href=\"\/industries\/seo-services-for-ecommerce\/\">\n        <small>Commerce Growth<\/small>\n        <strong>eCommerce Search Marketing<\/strong>\n        <span>Improve product discovery, category visibility, commercial architecture, and customer journeys.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/keyword-research\/\">\n        <small>Demand Mapping<\/small>\n        <strong>Keyword Research<\/strong>\n        <span>Find the brands, products, categories, and commercial searches customers actually use.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/on-page-seo-services\/\">\n        <small>Page Strategy<\/small>\n        <strong>On-Page Search<\/strong>\n        <span>Improve landing pages, collections, metadata, internal links, and page-level relevance.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/local-seo-services\/\">\n        <small>Local Authority<\/small>\n        <strong>Local Search Services<\/strong>\n        <span>Strengthen location signals, citations, local discovery, and trust around the physical business.<\/span>\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CTA\n     ========================================================= -->\n\n<section class=\"cta\">\n  <div class=\"wrap cta-inner\">\n\n    <div>\n      <div class=\"eyebrow\">Map the Next Move<\/div>\n      <h2>Where are shoppers still failing to discover your store?<\/h2>\n      <p>\n        Ecommerce growth often hides in the gaps between products, collections, search demand, technical health, and the customer journey. The first job is figuring out which gaps deserve attention first.\n      <\/p>\n    <\/div>\n\n    <a class=\"button\" href=\"\/contact\/\">Start a Strategy Session \u2192<\/a>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     HUBSPOT FORM\n     ====================================================== -->\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n(function(){\n  function buildMulligalForm(){\n    if(!window.hbspt || !window.hbspt.forms){\n      setTimeout(buildMulligalForm,120);\n      return;\n    }\n\n    var mount=document.getElementById(\"mulligalHeroForm\");\n    if(!mount || mount.dataset.loaded===\"true\") return;\n\n    mount.dataset.loaded=\"true\";\n\n    hbspt.forms.create({\n      portalId:\"9096254\",\n      formId:\"b4a67c96-1e13-4bb1-b917-1dc7b84fec13\",\n      region:\"na2\",\n      target:\"#mulligalHeroForm\"\n    });\n  }\n\n  buildMulligalForm();\n})();\n<\/script>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \/ Case Studies \/ Women\u2019s Golf Apparel Ecommerce Ecommerce + Local Retail Case Study 194% Online Revenue Growth in Two Years Mulligal wanted its online store to help carry the business through slower Wisconsin winters. Cadence SEARCH focused on how shoppers actually discover apparel online\u2014especially high-intent brand searches\u2014while steadily improving collections, technical health, local [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34749,"parent":12020,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-34738","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce SEO Case Study: 194% Revenue Growth in 2 Years<\/title>\n<meta name=\"description\" content=\"Learn how dedicated brand pages, technical SEO, and content optimization fueled 194% ecommerce revenue growth. 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