{"id":23299,"date":"2023-03-14T20:19:00","date_gmt":"2023-03-15T03:19:00","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?page_id=23299"},"modified":"2026-09-04T17:12:43","modified_gmt":"2026-09-05T00:12:43","slug":"caso-de-estudio-seo-para-alimentos-para-animales","status":"publish","type":"page","link":"https:\/\/www.cadenceseo.com\/es\/case-studies\/animal-feeds-seo-case-study\/","title":{"rendered":"Configuraci\u00f3n de una empresa de nutrici\u00f3n animal para el \u00e9xito en SEO despu\u00e9s de la redise\u00f1o del sitio web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23299\" class=\"elementor elementor-23299\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8538fdc e-con e-atomic-element e-flexbox-base e-c0b146a \" data-id=\"8538fdc\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8538fdc\" data-e-type=\"e-flexbox\" data-id=\"8538fdc\">\n    \t\t<div class=\"elementor-element elementor-element-6527b98 elementor-widget elementor-widget-html\" data-id=\"6527b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<section id=\"feed-case-study\">\n<style>\n#feed-case-study{\n  --navy:#08101C;\n  --navy-2:#0D1626;\n  --ink:#141B29;\n  --muted:#627083;\n  --soft:#F4F6F8;\n  --line:#DCE2E8;\n  --pink:#FF0A5B;\n  --purple:#7547FF;\n  --blue:#3678FF;\n  --cyan:#10D8DE;\n  --green:#49E66D;\n  --shadow:0 20px 55px rgba(9,17,30,.09);\n\n  position:relative;\n  width:100vw;\n  max-width:none;\n  margin:0 calc(50% - 50vw) !important;\n  padding:0 !important;\n  overflow:hidden;\n  background:#fff;\n  color:var(--ink);\n  font-family:inherit;\n}\n\n#feed-case-study *,\n#feed-case-study *:before,\n#feed-case-study *:after{box-sizing:border-box;}\n\n.elementor-widget-html:has(#feed-case-study),\n.elementor-widget-html:has(#feed-case-study) > .elementor-widget-container{\n  margin:0 !important;\n  padding:0 !important;\n}\n\n.elementor-element:has(> .elementor-widget-html #feed-case-study),\n.elementor-element:has(#feed-case-study){\n  margin-top:0 !important;\n  margin-bottom:0 !important;\n  padding-top:0 !important;\n  padding-bottom:0 !important;\n}\n\n#feed-case-study a{color:inherit;text-decoration:none;}\n\n#feed-case-study .wrap{\n  width:min(1200px,calc(100% - 40px));\n  margin:0 auto;\n}\n\n#feed-case-study h1,\n#feed-case-study h2,\n#feed-case-study h3,\n#feed-case-study p{margin-top:0;}\n\n#feed-case-study h2{\n  margin-bottom:18px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:clamp(34px,4.2vw,54px);\n  line-height:1.03;\n  letter-spacing:-.035em;\n}\n\n#feed-case-study h3{\n  margin-bottom:10px;\n  font-size:21px;\n  line-height:1.2;\n  letter-spacing:-.02em;\n}\n\n#feed-case-study p{\n  margin-bottom:18px;\n  color:var(--muted);\n  font-size:16px;\n  line-height:1.72;\n}\n\n#feed-case-study .lead{\n  max-width:800px;\n  font-size:18px;\n  line-height:1.68;\n}\n\n#feed-case-study .eyebrow{\n  display:inline-flex;\n  align-items:center;\n  gap:10px;\n  margin:0 0 14px;\n  color:#02AEB8;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .eyebrow:before{\n  content:\"\";\n  width:28px;\n  height:3px;\n  border-radius:999px;\n  background:linear-gradient(90deg,var(--pink),var(--purple),var(--cyan));\n}\n\n#feed-case-study .section{\n  position:relative;\n  padding:88px 0;\n}\n\n#feed-case-study .section.soft{background:var(--soft);}\n\n#feed-case-study .section.dark{\n  overflow:hidden;\n  color:#fff;\n  background:\n    radial-gradient(circle at 5% 12%,rgba(16,216,222,.11),transparent 22%),\n    radial-gradient(circle at 94% 18%,rgba(117,71,255,.18),transparent 28%),\n    radial-gradient(circle at 76% 100%,rgba(255,10,91,.07),transparent 23%),\n    var(--navy);\n}\n\n#feed-case-study .section.dark:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.17;\n  pointer-events:none;\n  background:\n    repeating-radial-gradient(\n      ellipse at 8% 26%,\n      transparent 0 42px,\n      rgba(80,117,180,.45) 43px 44px,\n      transparent 45px 88px\n    );\n  mask-image:linear-gradient(90deg,#000,transparent 75%);\n}\n\n#feed-case-study .section.dark > .wrap{position:relative;z-index:2;}\n#feed-case-study .section.dark h2,\n#feed-case-study .section.dark h3{color:#fff;}\n#feed-case-study .section.dark p{color:#B9C5D3;}\n#feed-case-study .section.dark .eyebrow{color:#14E6E3;}\n\n#feed-case-study .section-head{\n  max-width:850px;\n  margin-bottom:42px;\n}\n\n\/* HERO *\/\n#feed-case-study .hero{\n  position:relative;\n  isolation:isolate;\n  overflow:hidden;\n  padding:42px 0 50px;\n  background:\n    radial-gradient(circle at 3% 94%,rgba(16,216,222,.15),transparent 24%),\n    radial-gradient(circle at 94% 8%,rgba(117,71,255,.25),transparent 31%),\n    linear-gradient(135deg,#050A12 0%,#09111D 48%,#07101C 100%);\n}\n\n#feed-case-study .hero:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.34;\n  pointer-events:none;\n  background:\n    repeating-radial-gradient(\n      ellipse at 6% 18%,\n      transparent 0 36px,\n      rgba(64,104,174,.30) 37px 38px,\n      transparent 39px 76px\n    );\n  mask-image:linear-gradient(180deg,rgba(0,0,0,.98),rgba(0,0,0,.88) 72%,transparent 100%);\n}\n\n#feed-case-study .hero:after{\n  content:\"\";\n  position:absolute;\n  left:0;right:0;bottom:0;\n  height:2px;\n  background:linear-gradient(90deg,rgba(16,216,222,.45),rgba(117,71,255,.28),rgba(255,10,91,.33));\n}\n\n#feed-case-study .hero-grid{\n  position:relative;\n  z-index:2;\n  display:grid;\n  grid-template-columns:minmax(0,1fr) minmax(420px,.86fr);\n  gap:48px;\n  align-items:center;\n}\n\n#feed-case-study .breadcrumbs{\n  display:flex;\n  flex-wrap:wrap;\n  gap:8px;\n  margin-bottom:30px;\n  color:rgba(255,255,255,.65);\n  font-size:12px;\n}\n\n#feed-case-study .breadcrumbs a{color:rgba(255,255,255,.72);}\n#feed-case-study .breadcrumbs .sep{opacity:.4;}\n\n#feed-case-study .hero .eyebrow{\n  margin-bottom:18px;\n  color:#10E7E4;\n}\n\n#feed-case-study .hero h1{\n  max-width:620px;\n  margin-bottom:18px;\n  color:#F7F8FA;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:clamp(34px,4.15vw,56px);\n  font-weight:700;\n  line-height:1;\n  letter-spacing:-.04em;\n}\n\n#feed-case-study .hero .lead{\n  max-width:650px;\n  margin-bottom:22px;\n  color:rgba(255,255,255,.78);\n  font-size:15px;\n  line-height:1.62;\n}\n\n#feed-case-study .hero-tags{\n  display:flex;\n  flex-wrap:wrap;\n  gap:10px;\n  margin:0 0 18px;\n  padding:0;\n  list-style:none;\n}\n\n#feed-case-study .hero-tags li{\n  display:inline-flex;\n  align-items:center;\n  gap:9px;\n  padding:10px 14px;\n  border:1px solid rgba(255,255,255,.14);\n  border-radius:999px;\n  background:rgba(255,255,255,.055);\n  color:#EEF2F7;\n  font-size:12px;\n  font-weight:800;\n}\n\n#feed-case-study .hero-tags li:before{\n  content:\"\";\n  width:8px;height:8px;\n  border-radius:50%;\n  background:var(--dot);\n}\n#feed-case-study .hero-tags li:nth-child(1){--dot:var(--pink);}\n#feed-case-study .hero-tags li:nth-child(2){--dot:var(--purple);}\n#feed-case-study .hero-tags li:nth-child(3){--dot:var(--cyan);}\n\n#feed-case-study .hero-meta{\n  color:rgba(255,255,255,.48);\n  font-size:12px;\n}\n\n\/* FORM *\/\n#feed-case-study .form-card{\n  position:relative;\n  overflow:hidden;\n  align-self:center;\n  padding:29px 28px 24px;\n  border:1px solid rgba(255,255,255,.16);\n  border-radius:17px;\n  background:rgba(12,17,26,.96);\n  box-shadow:0 28px 75px rgba(0,0,0,.28);\n}\n\n#feed-case-study .form-card:before{\n  content:\"\";\n  position:absolute;\n  top:0;bottom:0;left:0;\n  width:4px;\n  background:linear-gradient(180deg,var(--pink),var(--purple),var(--cyan),var(--green));\n}\n\n#feed-case-study .form-card h2{\n  margin-bottom:10px;\n  color:#fff;\n  font-size:clamp(25px,2.4vw,34px);\n  line-height:1.04;\n}\n\n#feed-case-study .form-card > p{\n  margin-bottom:18px;\n  color:rgba(255,255,255,.66);\n  font-size:12px;\n  line-height:1.5;\n}\n\n#feed-case-study #feedHeroForm{min-height:300px;}\n\n#feed-case-study .form-card .hs-form,\n#feed-case-study .form-card .hs-form *{font-family:inherit!important;}\n\n#feed-case-study .form-card .hs-form fieldset{max-width:none!important;}\n\n#feed-case-study .form-card .hs-form .form-columns-2{\n  display:flex!important;\n  gap:12px!important;\n}\n\n#feed-case-study .form-card .hs-form .form-columns-2 .hs-form-field{\n  width:50%!important;\n  float:none!important;\n}\n\n#feed-case-study .form-card .hs-form-field{margin-bottom:11px!important;}\n\n#feed-case-study .form-card .hs-form-field > label{\n  display:block!important;\n  margin-bottom:5px!important;\n  color:#F6F8FB!important;\n  font-size:11px!important;\n  font-weight:800!important;\n}\n\n#feed-case-study .form-card .hs-form-field .input{margin-right:0!important;}\n\n#feed-case-study .form-card .hs-input:not([type=\"checkbox\"]):not([type=\"radio\"]),\n#feed-case-study .form-card textarea,\n#feed-case-study .form-card select{\n  width:100%!important;\n  min-height:43px!important;\n  padding:9px 11px!important;\n  border:1px solid rgba(132,148,172,.33)!important;\n  border-radius:6px!important;\n  background:#171E28!important;\n  color:#fff!important;\n  box-shadow:none!important;\n  outline:none!important;\n  font-size:13px!important;\n}\n\n#feed-case-study .form-card textarea{min-height:88px!important;}\n\n#feed-case-study .form-card .hs-button{\n  width:100%!important;\n  min-height:49px!important;\n  margin-top:6px!important;\n  border:0!important;\n  border-radius:7px!important;\n  background:linear-gradient(90deg,#FF005B 0%,#8735E6 40%,#3474FF 72%,#16D8DE 100%)!important;\n  color:#fff!important;\n  font-size:13px!important;\n  font-weight:900!important;\n  cursor:pointer!important;\n}\n\n\/* METRICS *\/\n#feed-case-study .metric-strip{\n  border-bottom:1px solid var(--line);\n  background:#fff;\n}\n\n#feed-case-study .metric-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n}\n\n#feed-case-study .metric{\n  min-height:145px;\n  padding:27px 24px 23px;\n  border-right:1px solid var(--line);\n}\n\n#feed-case-study .metric:first-child{padding-left:0;}\n#feed-case-study .metric:last-child{border-right:0;}\n\n#feed-case-study .metric small{\n  display:block;\n  margin-bottom:8px;\n  color:#748096;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .metric strong{\n  display:block;\n  margin-bottom:6px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:29px;\n  line-height:1;\n}\n\n#feed-case-study .metric p{\n  margin:0;\n  font-size:12px;\n  line-height:1.52;\n}\n\n\/* START *\/\n#feed-case-study .start-grid{\n  display:grid;\n  grid-template-columns:minmax(0,1.15fr) minmax(320px,.85fr);\n  gap:54px;\n  align-items:start;\n}\n\n#feed-case-study .context-panel{\n  position:relative;\n  overflow:hidden;\n  padding:30px;\n  border-radius:22px;\n  background:var(--navy-2);\n  color:#fff;\n  box-shadow:var(--shadow);\n}\n\n#feed-case-study .context-panel:before{\n  content:\"\";\n  position:absolute;\n  width:220px;height:220px;\n  right:-95px;top:-105px;\n  border-radius:50%;\n  opacity:.55;\n  background:conic-gradient(var(--purple),var(--cyan),var(--green),var(--pink),var(--purple));\n}\n\n#feed-case-study .context-panel:after{\n  content:\"\";\n  position:absolute;\n  width:132px;height:132px;\n  right:-51px;top:-61px;\n  border-radius:50%;\n  background:var(--navy-2);\n}\n\n#feed-case-study .context-panel > *{position:relative;z-index:2;}\n\n#feed-case-study .context-panel .label{\n  margin-bottom:10px;\n  color:#10E7E4;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .context-panel h3{\n  margin-bottom:13px;\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:28px;\n  line-height:1.05;\n}\n\n#feed-case-study .context-panel p{\n  color:#B9C5D3;\n  font-size:14px;\n}\n\n#feed-case-study .context-list{\n  display:grid;\n  gap:10px;\n  margin:21px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#feed-case-study .context-list li{\n  position:relative;\n  padding-left:21px;\n  color:#DEE5EE;\n  font-size:13px;\n  line-height:1.5;\n}\n\n#feed-case-study .context-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;top:.52em;\n  width:7px;height:7px;\n  border-radius:50%;\n  background:var(--cyan);\n}\n\n#feed-case-study .industry-tags{\n  display:flex;\n  flex-wrap:wrap;\n  gap:8px;\n  margin-top:25px;\n}\n\n#feed-case-study .industry-tags span{\n  padding:8px 10px;\n  border:1px solid var(--line);\n  border-radius:999px;\n  background:var(--soft);\n  color:#4D5B6E;\n  font-size:11px;\n  font-weight:800;\n}\n\n\/* CHALLENGES *\/\n#feed-case-study .challenge-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n}\n\n#feed-case-study .challenge{\n  position:relative;\n  overflow:hidden;\n  min-height:265px;\n  padding:27px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:18px;\n  background:rgba(255,255,255,.055);\n}\n\n#feed-case-study .challenge:after{\n  content:\"\";\n  position:absolute;\n  left:0;top:0;right:0;\n  height:3px;\n  background:var(--accent);\n}\n\n#feed-case-study .challenge:nth-child(1){--accent:linear-gradient(90deg,var(--pink),var(--purple));}\n#feed-case-study .challenge:nth-child(2){--accent:linear-gradient(90deg,var(--purple),var(--blue));}\n#feed-case-study .challenge:nth-child(3){--accent:linear-gradient(90deg,var(--cyan),var(--green));}\n\n#feed-case-study .challenge .num{\n  margin-bottom:42px;\n  color:#9AA9BA;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.11em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .challenge h3{font-size:23px;}\n#feed-case-study .challenge p{margin-bottom:0;font-size:14px;}\n\n\/* FOUNDATION *\/\n#feed-case-study .foundation-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);\n  gap:48px;\n  align-items:center;\n}\n\n#feed-case-study .foundation-map{\n  padding:30px;\n  border:1px solid #D9E1EA;\n  border-radius:24px;\n  background:\n    radial-gradient(circle at 85% 12%,rgba(117,71,255,.09),transparent 25%),\n    radial-gradient(circle at 12% 88%,rgba(16,216,222,.09),transparent 24%),\n    #fff;\n  box-shadow:var(--shadow);\n}\n\n#feed-case-study .foundation-core{\n  display:grid;\n  place-items:center;\n  min-height:128px;\n  margin-bottom:14px;\n  padding:22px;\n  border-radius:18px;\n  background:var(--navy);\n  text-align:center;\n}\n\n#feed-case-study .foundation-core small{\n  display:block;\n  margin-bottom:7px;\n  color:#10E7E4;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .foundation-core strong{\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:27px;\n  line-height:1.08;\n}\n\n#feed-case-study .foundation-nodes{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:10px;\n}\n\n#feed-case-study .foundation-node{\n  min-height:118px;\n  padding:17px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  background:#F8FAFC;\n}\n\n#feed-case-study .foundation-node small{\n  display:block;\n  margin-bottom:7px;\n  color:#778497;\n  font-size:9px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .foundation-node strong{\n  display:block;\n  margin-bottom:5px;\n  font-size:14px;\n}\n\n#feed-case-study .foundation-node span{\n  color:#68768A;\n  font-size:11px;\n  line-height:1.45;\n}\n\n#feed-case-study .check-list{\n  display:grid;\n  gap:12px;\n  margin:24px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#feed-case-study .check-list li{\n  position:relative;\n  padding-left:27px;\n  color:#526074;\n  font-size:14px;\n  line-height:1.52;\n}\n\n#feed-case-study .check-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;top:.16em;\n  width:18px;height:18px;\n  border-radius:50%;\n  background:linear-gradient(135deg,var(--purple),var(--cyan));\n}\n\n\/* EXECUTION *\/\n#feed-case-study .work-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:16px;\n}\n\n#feed-case-study .work-panel{\n  min-height:305px;\n  padding:25px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:19px;\n  background:rgba(255,255,255,.055);\n}\n\n#feed-case-study .work-panel .tag{\n  display:inline-flex;\n  margin-bottom:30px;\n  padding:7px 10px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:999px;\n  color:#A7F3F0;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#feed-case-study .work-panel h3{\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:25px;\n  line-height:1.05;\n}\n\n#feed-case-study .work-panel p{margin-bottom:0;font-size:13px;}\n\n\/* CONTENT SYSTEM *\/\n#feed-case-study .support-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr);\n  gap:50px;\n  align-items:start;\n}\n\n#feed-case-study .support-list{\n  display:grid;\n  gap:13px;\n}\n\n#feed-case-study .support{\n  display:grid;\n  grid-template-columns:58px 1fr;\n  gap:16px;\n  align-items:center;\n  padding:18px;\n  border:1px solid var(--line);\n  border-radius:15px;\n  background:#fff;\n}\n\n#feed-case-study .support .code{\n  display:grid;\n  place-items:center;\n  width:58px;height:58px;\n  border-radius:14px;\n  background:var(--navy);\n  color:#fff;\n  font-size:9px;\n  font-weight:900;\n  text-align:center;\n}\n\n#feed-case-study .support strong{\n  display:block;\n  margin-bottom:4px;\n  font-size:15px;\n}\n\n#feed-case-study .support span{\n  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class=\"sep\">\/<\/span>\n        <span>Animal Nutrition Brand<\/span>\n      <\/nav>\n\n      <div class=\"eyebrow\">Search + Content + Authority Case Study<\/div>\n\n      <h1>954% More Organic Sessions for an Animal Nutrition Brand<\/h1>\n\n      <p class=\"lead\">\n        Kalmbach Feeds wanted a stronger organic presence around animal nutrition, feed products, and the questions customers ask before buying. Cadence SEARCH combined technical cleanup, keyword research, content gap analysis, on-page optimization, ongoing maintenance, and backlink development into one long-term search system.\n      <\/p>\n\n      <ul class=\"hero-tags\">\n        <li>Content Strategy<\/li>\n        <li>Technical SEO<\/li>\n        <li>Authority Development<\/li>\n      <\/ul>\n\n      <div class=\"hero-meta\">\n        Family-owned animal nutrition brand \u2022 Farm animal feed \u2022 Ongoing search partnership\n      <\/div>\n    <\/div>\n\n    <aside class=\"form-card\">\n      <h2>Start a Strategy Session<\/h2>\n      <p>\n        Tell us a little about where you are trying to grow. We will use the conversation to identify the technical, content, and authority opportunities worth exploring first.\n      <\/p>\n      <div id=\"feedHeroForm\"><\/div>\n    <\/aside>\n  <\/div>\n<\/header>\n\n<section class=\"metric-strip\">\n  <div class=\"wrap metric-grid\">\n    <div class=\"metric\">\n      <small>Keyword Rankings<\/small>\n      <strong>+726%<\/strong>\n      <p>A much larger ranking footprint expanded visibility across animal nutrition searches.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Organic Sessions<\/small>\n      <strong>+954%<\/strong>\n      <p>Expanded rankings translated into dramatically more organic traffic.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Referring Domains<\/small>\n      <strong>+185%<\/strong>\n      <p>Content and backlink development strengthened external authority.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Content Reach<\/small>\n      <strong>Expanded<\/strong>\n      <p>Guides, animal nutrition resources, and breed-focused content created new entry points.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section\">\n  <div class=\"wrap start-grid\">\n    <div>\n      <div class=\"eyebrow\">The Client<\/div>\n      <h2>A trusted feed brand with deep animal nutrition expertise.<\/h2>\n\n      <p class=\"lead\">\n        Kalmbach Feeds is a family-owned, customer-driven animal nutrition company focused on high-quality farm animal feed and dependable ingredient standards.\n      <\/p>\n\n      <p>\n        The business already had meaningful subject-matter expertise. The search opportunity was turning that knowledge into a broader digital footprint that could reach customers researching feed products, nutritional advice, animal care, breeds, and buying decisions.\n      <\/p>\n\n      <div class=\"industry-tags\">\n        <span>Animal Nutrition<\/span>\n        <span>Farm Animal Feed<\/span>\n        <span>Chicken Feed<\/span>\n        <span>Equine + Livestock<\/span>\n        <span>Educational Content<\/span>\n      <\/div>\n    <\/div>\n\n    <aside class=\"context-panel\">\n      <div class=\"label\">The Starting Point<\/div>\n      <h3>The expertise was there. The search foundation needed work.<\/h3>\n\n      <p>\n        Cadence began with a full website audit, keyword research, and competitor analysis to understand what was limiting visibility and where the best opportunities existed.\n      <\/p>\n\n      <ul class=\"context-list\">\n        <li>Broken links and technical errors needed cleanup<\/li>\n        <li>Keyword targeting needed stronger prioritization<\/li>\n        <li>Thin and outdated content reduced topical coverage<\/li>\n        <li>Important customer questions lacked strong resources<\/li>\n        <li>Authority growth needed a deliberate backlink strategy<\/li>\n      <\/ul>\n    <\/aside>\n  <\/div>\n<\/section>\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Challenge<\/div>\n      <h2>Build a search presence as useful as the company\u2019s real-world expertise.<\/h2>\n      <p class=\"lead\">\n        Animal nutrition is a broad category. Customers search by animal, life stage, feed type, nutritional concern, breed, product, and practical question. The website needed stronger coverage across that entire decision journey.\n      <\/p>\n    <\/div>\n\n    <div class=\"challenge-grid\">\n      <article class=\"challenge\">\n        <div class=\"num\">01 \u00b7 Technical<\/div>\n        <h3>Site issues were creating friction<\/h3>\n        <p>Broken links and other website errors weakened crawlability, navigation, and the overall search foundation.<\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">02 \u00b7 Content<\/div>\n        <h3>Important topics were missing or thin<\/h3>\n        <p>Outdated, incomplete, and absent resources limited the brand\u2019s ability to answer the questions customers were already searching.<\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">03 \u00b7 Authority<\/div>\n        <h3>Competitive visibility needed external support<\/h3>\n        <p>Strong on-site content still needed credible third-party links and continued technical maintenance to compete consistently.<\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section soft\">\n  <div class=\"wrap foundation-grid\">\n    <div>\n      <div class=\"eyebrow\">The Search Foundation<\/div>\n      <h2>Start with the website, the market, and the customer questions.<\/h2>\n\n      <p class=\"lead\">\n        The initial audit and research phase established what to fix, what to expand, and which topics had the strongest combination of search demand, usefulness, and commercial relevance.\n      <\/p>\n\n      <ul class=\"check-list\">\n        <li>Audit technical issues, broken links, indexing, and page-level problems.<\/li>\n        <li>Research the language customers use around animal feed and nutrition.<\/li>\n        <li>Study competitors to identify content, page, and authority gaps.<\/li>\n        <li>Decide which existing content should be removed, redirected, updated, or rewritten.<\/li>\n        <li>Build new resources where important customer questions were not yet covered.<\/li>\n      <\/ul>\n    <\/div>\n\n    <div class=\"foundation-map\">\n      <div class=\"foundation-core\">\n        <div>\n          <small>Search Growth System<\/small>\n          <strong>Animal Nutrition Expertise \u2192 Useful Search Destinations<\/strong>\n        <\/div>\n      <\/div>\n\n      <div class=\"foundation-nodes\">\n        <div class=\"foundation-node\">\n          <small>Foundation<\/small>\n          <strong>Technical Health<\/strong>\n          <span>Broken links, website errors, crawlability, and ongoing maintenance.<\/span>\n        <\/div>\n\n        <div class=\"foundation-node\">\n          <small>Demand<\/small>\n          <strong>Keyword Research<\/strong>\n          <span>Customer language, search intent, product needs, and topic opportunities.<\/span>\n        <\/div>\n\n        <div class=\"foundation-node\">\n          <small>Expertise<\/small>\n          <strong>Content Strategy<\/strong>\n          <span>Nutrition advice, buying guidance, animal care, breeds, and practical education.<\/span>\n        <\/div>\n\n        <div class=\"foundation-node\">\n          <small>Trust<\/small>\n          <strong>Authority Development<\/strong>\n          <span>Relevant backlinks and third-party signals supporting priority pages.<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">Execution<\/div>\n      <h2>Make the website more useful, more complete, and easier to discover.<\/h2>\n      <p class=\"lead\">\n        The strategy combined content creation with cleanup and optimization of what was already there, then reinforced the site through technical checks and relevant backlinks.\n      <\/p>\n    <\/div>\n\n    <div class=\"work-grid\">\n      <article class=\"work-panel\">\n        <div class=\"tag\">01 \u00b7 Create<\/div>\n        <h3>Educational Content<\/h3>\n        <p>Create approachable guides and articles around animal nutrition, feeding questions, breeds, and customer decision-making.<\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">02 \u00b7 Refine<\/div>\n        <h3>Content Audit + Gaps<\/h3>\n        <p>Identify thin, outdated, redundant, or missing resources and decide what should be updated, merged, removed, redirected, or newly created.<\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">03 \u00b7 Optimize<\/div>\n        <h3>On-Page Search<\/h3>\n        <p>Improve titles, headings, metadata, internal links, topical relevance, navigation, and page clarity around target searches.<\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">04 \u00b7 Reinforce<\/div>\n        <h3>Links + Maintenance<\/h3>\n        <p>Continue site crawls, strategy reviews, and relevant backlink acquisition so visibility can compound instead of plateau.<\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section\">\n  <div class=\"wrap support-grid\">\n    <div>\n      <div class=\"eyebrow\">Content That Helps Before It Sells<\/div>\n      <h2>Meet customers at the question\u2014not only the product page.<\/h2>\n\n      <p class=\"lead\">\n        The content program expanded beyond feed-product descriptions into the kinds of questions owners ask while caring for animals and deciding what to buy.\n      <\/p>\n\n      <p>\n        That gave Kalmbach more opportunities to demonstrate genuine expertise, earn visibility earlier in the customer journey, and naturally connect education with the relevant products.\n      <\/p>\n    <\/div>\n\n    <div class=\"support-list\">\n      <div class=\"support\">\n        <div class=\"code\">ASK<\/div>\n        <div>\n          <strong>Common questions<\/strong>\n          <span>Answer the practical feed and nutrition questions customers search before purchasing.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">LEARN<\/div>\n        <div>\n          <strong>Comprehensive guides<\/strong>\n          <span>Create deeper resources where customers need more than a short product explanation.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">EXP<\/div>\n        <div>\n          <strong>First-hand expertise<\/strong>\n          <span>Use real animal nutrition knowledge to produce content competitors cannot easily imitate.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">BUY<\/div>\n        <div>\n          <strong>Natural product paths<\/strong>\n          <span>Connect useful education with the feed products relevant to the reader\u2019s needs.<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section soft\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Results<\/div>\n      <h2>A much larger search footprint brought dramatically more customers into the site.<\/h2>\n      <p class=\"lead\">\n        The combination of technical cleanup, content expansion, page optimization, ongoing reviews, and authority development translated into major gains in rankings, traffic, and referring domains.\n      <\/p>\n    <\/div>\n\n    <div class=\"result-grid\">\n      <article class=\"result\">\n        <small>Keyword Rankings<\/small>\n        <span class=\"big\">+726%<\/span>\n        <h3>A broader ranking footprint<\/h3>\n        <p>Expanded relevance across animal nutrition topics substantially increased the number of searches for which the site appeared.<\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Organic Sessions<\/small>\n        <span class=\"big\">+954%<\/span>\n        <h3>Far more organic traffic<\/h3>\n        <p>Stronger rankings and more useful entry points brought significantly more potential customers to the website.<\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Referring Domains<\/small>\n        <span class=\"big\">+185%<\/span>\n        <h3>Greater external authority<\/h3>\n        <p>Useful content and high-quality backlinks expanded the number of external sites referencing the animal nutrition brand.<\/p>\n      <\/article>\n    <\/div>\n\n    <div class=\"results-note\">\n      Results shown are based on the public Cadence case study. Search performance varies based on competition, website condition, content quality, implementation, authority, market demand, technical health, and engagement length. Past results do not guarantee future performance.\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Growth Path<\/div>\n      <h2>Audit the foundation. Expand the expertise. Keep improving what works.<\/h2>\n      <p class=\"lead\">\n        The gains came from an ongoing system rather than a single campaign: diagnose, build, optimize, review, and strengthen authority over time.\n      <\/p>\n    <\/div>\n\n    <div class=\"path\">\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 01<\/div>\n        <h3>Audit + research<\/h3>\n        <p>Find technical issues, keyword opportunities, competitor gaps, and content weaknesses.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 02<\/div>\n        <h3>Clean + optimize<\/h3>\n        <p>Fix broken paths and improve metadata, headings, internal linking, and page relevance.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 03<\/div>\n        <h3>Expand content<\/h3>\n        <p>Create new guides, update weak resources, and fill the questions competitors leave unanswered.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 04<\/div>\n        <h3>Compound authority<\/h3>\n        <p>Keep crawling, reviewing strategy, finding new opportunities, and earning relevant backlinks.<\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">Connected Services<\/div>\n      <h2>The strongest growth came from multiple search disciplines working together.<\/h2>\n      <p class=\"lead\">\n        Technical health created the foundation. Keyword research set direction. Content expanded discovery. Authority development helped strong pages compete.\n      <\/p>\n    <\/div>\n\n    <div class=\"service-links\">\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-audit\/\">\n        <small>Foundation<\/small>\n        <strong>SEO Audit<\/strong>\n        <span>Find technical, structural, content, and targeting issues limiting visibility.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/keyword-research\/\">\n        <small>Demand Mapping<\/small>\n        <strong>Keyword Research<\/strong>\n        <span>Map customer questions, product demand, topic opportunities, and commercial intent.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-content-creation\/\">\n        <small>Expertise<\/small>\n        <strong>Content Creation<\/strong>\n        <span>Create useful, authoritative resources that help customers and expand discovery.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-authority-development\/\">\n        <small>Trust<\/small>\n        <strong>Authority Development<\/strong>\n        <span>Strengthen priority pages with relevant backlinks and credible third-party signals.<\/span>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"cta\">\n  <div class=\"wrap cta-inner\">\n    <div>\n      <div class=\"eyebrow\">Map the Next Move<\/div>\n      <h2>How much useful expertise is still invisible in search?<\/h2>\n      <p>\n        Strong brands often already know the answers their customers need. The opportunity is turning that knowledge into the right pages, resources, technical foundation, and authority signals.\n      <\/p>\n    <\/div>\n\n    <a class=\"button\" href=\"\/contact\/\">Start a Strategy Session \u2192<\/a>\n  <\/div>\n<\/section>\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n(function(){\n  function buildFeedForm(){\n    if(!window.hbspt || !window.hbspt.forms){\n      setTimeout(buildFeedForm,120);\n      return;\n    }\n\n    var mount=document.getElementById(\"feedHeroForm\");\n    if(!mount || mount.dataset.loaded===\"true\") return;\n\n    mount.dataset.loaded=\"true\";\n\n    hbspt.forms.create({\n      portalId:\"9096254\",\n      formId:\"b4a67c96-1e13-4bb1-b917-1dc7b84fec13\",\n      region:\"na2\",\n      target:\"#feedHeroForm\"\n    });\n  }\n\n  buildFeedForm();\n})();\n<\/script>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\/ Case Studies\/ Animal Nutrition Brand Search + Content + Authority Case Study 954% More Organic Sessions for an Animal Nutrition Brand Kalmbach Feeds wanted a stronger organic presence around animal nutrition, feed products, and the questions customers ask before buying. Cadence SEARCH combined technical cleanup, keyword research, content gap analysis, on-page optimization, ongoing maintenance, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19496,"parent":12020,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-23299","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Success After Website Redesign | SEO Case Study<\/title>\n<meta name=\"description\" content=\"Kalmbach Feeds needed an SEO agency that could help get more organic search rankings, since August 2021, we have triumphant results to share!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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