{"id":23219,"date":"2023-03-14T17:06:28","date_gmt":"2023-03-15T00:06:28","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?page_id=23219"},"modified":"2026-09-04T17:27:51","modified_gmt":"2026-09-05T00:27:51","slug":"estudio-de-caso-de-software-seo","status":"publish","type":"page","link":"https:\/\/www.cadenceseo.com\/es\/case-studies\/software-seo-case-study\/","title":{"rendered":"Creaci\u00f3n de una estrategia SEO a prueba de balas para competir con las campa\u00f1as de pago por clic del software de automatizaci\u00f3n de propuestas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23219\" class=\"elementor elementor-23219\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84b3e40 e-con e-atomic-element e-flexbox-base e-1d957c5 \" data-id=\"84b3e40\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"84b3e40\" data-e-type=\"e-flexbox\" data-id=\"84b3e40\">\n    \t\t<div class=\"elementor-element elementor-element-78e03c9 elementor-widget elementor-widget-html\" data-id=\"78e03c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"software-case-study\">\n<style>\n\n#software-case-study{\n  --navy:#08101C;\n  --navy-2:#0D1626;\n  --ink:#141B29;\n  --muted:#627083;\n  --soft:#F4F6F8;\n  --line:#DCE2E8;\n  --pink:#FF0A5B;\n  --purple:#7547FF;\n  --blue:#3678FF;\n  --cyan:#10D8DE;\n  --green:#49E66D;\n  --shadow:0 20px 55px rgba(9,17,30,.09);\n\n  position:relative;\n  width:100vw;\n  max-width:none;\n  margin:0 calc(50% - 50vw) !important;\n  padding:0 !important;\n  overflow:hidden;\n  background:#fff;\n  color:var(--ink);\n  font-family:inherit;\n}\n\n#software-case-study *,\n#software-case-study *:before,\n#software-case-study *:after{box-sizing:border-box;}\n\n.elementor-widget-html:has(#software-case-study),\n.elementor-widget-html:has(#software-case-study) > .elementor-widget-container{\n  margin:0 !important;\n  padding:0 !important;\n}\n\n.elementor-element:has(> .elementor-widget-html #software-case-study),\n.elementor-element:has(#software-case-study){\n  margin-top:0 !important;\n  margin-bottom:0 !important;\n  padding-top:0 !important;\n  padding-bottom:0 !important;\n}\n\n#software-case-study a{color:inherit;text-decoration:none;}\n\n#software-case-study .wrap{\n  width:min(1200px,calc(100% - 40px));\n  margin:0 auto;\n}\n\n#software-case-study h1,\n#software-case-study h2,\n#software-case-study h3,\n#software-case-study p{margin-top:0;}\n\n#software-case-study h2{\n  margin-bottom:18px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:clamp(34px,4.2vw,54px);\n  line-height:1.03;\n  letter-spacing:-.035em;\n}\n\n#software-case-study h3{\n  margin-bottom:10px;\n  font-size:21px;\n  line-height:1.2;\n  letter-spacing:-.02em;\n}\n\n#software-case-study p{\n  margin-bottom:18px;\n  color:var(--muted);\n  font-size:16px;\n  line-height:1.72;\n}\n\n#software-case-study .lead{\n  max-width:800px;\n  font-size:18px;\n  line-height:1.68;\n}\n\n#software-case-study .eyebrow{\n  display:inline-flex;\n  align-items:center;\n  gap:10px;\n  margin:0 0 14px;\n  color:#02AEB8;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n#software-case-study .eyebrow:before{\n  content:\"\";\n  width:28px;\n  height:3px;\n  border-radius:999px;\n  background:linear-gradient(90deg,var(--pink),var(--purple),var(--cyan));\n}\n\n#software-case-study .section{\n  position:relative;\n  padding:88px 0;\n}\n\n#software-case-study .section.soft{background:var(--soft);}\n\n#software-case-study .section.dark{\n  overflow:hidden;\n  color:#fff;\n  background:\n    radial-gradient(circle at 5% 12%,rgba(16,216,222,.11),transparent 22%),\n    radial-gradient(circle at 94% 18%,rgba(117,71,255,.18),transparent 28%),\n    radial-gradient(circle at 76% 100%,rgba(255,10,91,.07),transparent 23%),\n    var(--navy);\n}\n\n#software-case-study .section.dark:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.17;\n  pointer-events:none;\n  background:\n    repeating-radial-gradient(\n      ellipse at 8% 26%,\n      transparent 0 42px,\n      rgba(80,117,180,.45) 43px 44px,\n      transparent 45px 88px\n    );\n  mask-image:linear-gradient(90deg,#000,transparent 75%);\n}\n\n#software-case-study .section.dark > .wrap{position:relative;z-index:2;}\n#software-case-study .section.dark h2,\n#software-case-study .section.dark h3{color:#fff;}\n#software-case-study .section.dark p{color:#B9C5D3;}\n#software-case-study .section.dark .eyebrow{color:#14E6E3;}\n\n#software-case-study .section-head{\n  max-width:850px;\n  margin-bottom:42px;\n}\n\n\/* =========================================================\n   HERO\n   ========================================================= *\/\n\n#software-case-study .hero{\n  position:relative;\n  isolation:isolate;\n  overflow:hidden;\n  padding:42px 0 50px;\n  background:\n    radial-gradient(circle at 3% 94%,rgba(16,216,222,.15),transparent 24%),\n    radial-gradient(circle at 94% 8%,rgba(117,71,255,.25),transparent 31%),\n    linear-gradient(135deg,#050A12 0%,#09111D 48%,#07101C 100%);\n}\n\n#software-case-study .hero:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.34;\n  pointer-events:none;\n  background:\n    repeating-radial-gradient(\n      ellipse at 6% 18%,\n      transparent 0 36px,\n      rgba(64,104,174,.30) 37px 38px,\n      transparent 39px 76px\n    );\n  mask-image:linear-gradient(180deg,rgba(0,0,0,.98),rgba(0,0,0,.88) 72%,transparent 100%);\n}\n\n#software-case-study .hero:after{\n  content:\"\";\n  position:absolute;\n  left:0;right:0;bottom:0;\n  height:2px;\n  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color:rgba(255,255,255,.78);\n  font-size:15px;\n  line-height:1.62;\n}\n\n#software-case-study .hero-tags{\n  display:flex;\n  flex-wrap:wrap;\n  gap:10px;\n  margin:0 0 18px;\n  padding:0;\n  list-style:none;\n}\n\n#software-case-study .hero-tags li{\n  display:inline-flex;\n  align-items:center;\n  gap:9px;\n  padding:10px 14px;\n  border:1px solid rgba(255,255,255,.14);\n  border-radius:999px;\n  background:rgba(255,255,255,.055);\n  color:#EEF2F7;\n  font-size:12px;\n  font-weight:800;\n}\n\n#software-case-study .hero-tags li:before{\n  content:\"\";\n  width:8px;height:8px;\n  border-radius:50%;\n  background:var(--dot);\n}\n\n#software-case-study .hero-tags li:nth-child(1){--dot:var(--pink);}\n#software-case-study .hero-tags li:nth-child(2){--dot:var(--purple);}\n#software-case-study .hero-tags li:nth-child(3){--dot:var(--cyan);}\n\n#software-case-study .hero-meta{\n  color:rgba(255,255,255,.48);\n  font-size:12px;\n}\n\n\/* =========================================================\n   FORM\n   ========================================================= *\/\n\n#software-case-study .form-card{\n  position:relative;\n  overflow:hidden;\n  align-self:center;\n  padding:29px 28px 24px;\n  border:1px solid rgba(255,255,255,.16);\n  border-radius:17px;\n  background:rgba(12,17,26,.96);\n  box-shadow:0 28px 75px rgba(0,0,0,.28);\n}\n\n#software-case-study .form-card:before{\n  content:\"\";\n  position:absolute;\n  top:0;bottom:0;left:0;\n  width:4px;\n  background:linear-gradient(180deg,var(--pink),var(--purple),var(--cyan),var(--green));\n}\n\n#software-case-study .form-card h2{\n  margin-bottom:10px;\n  color:#fff;\n  font-size:clamp(25px,2.4vw,34px);\n  line-height:1.04;\n}\n\n#software-case-study .form-card > p{\n  margin-bottom:18px;\n  color:rgba(255,255,255,.66);\n  font-size:12px;\n  line-height:1.5;\n}\n\n#software-case-study #softwareHeroForm{min-height:300px;}\n\n#software-case-study .form-card 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min-height:43px!important;\n  padding:9px 11px!important;\n  border:1px solid rgba(132,148,172,.33)!important;\n  border-radius:6px!important;\n  background:#171E28!important;\n  color:#fff!important;\n  box-shadow:none!important;\n  outline:none!important;\n  font-size:13px!important;\n}\n\n#software-case-study .form-card textarea{min-height:88px!important;}\n\n#software-case-study .form-card .hs-button{\n  width:100%!important;\n  min-height:49px!important;\n  margin-top:6px!important;\n  border:0!important;\n  border-radius:7px!important;\n  background:linear-gradient(90deg,#FF005B 0%,#8735E6 40%,#3474FF 72%,#16D8DE 100%)!important;\n  color:#fff!important;\n  font-size:13px!important;\n  font-weight:900!important;\n  cursor:pointer!important;\n}\n\n\/* =========================================================\n   OUTCOME STRIP\n   ========================================================= *\/\n\n#software-case-study .metric-strip{\n  border-bottom:1px solid var(--line);\n  background:#fff;\n}\n\n#software-case-study .metric-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n}\n\n#software-case-study .metric{\n  min-height:145px;\n  padding:27px 24px 23px;\n  border-right:1px solid var(--line);\n}\n\n#software-case-study .metric:first-child{padding-left:0;}\n#software-case-study .metric:last-child{border-right:0;}\n\n#software-case-study .metric small{\n  display:block;\n  margin-bottom:8px;\n  color:#748096;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#software-case-study .metric strong{\n  display:block;\n  margin-bottom:6px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:25px;\n  line-height:1.05;\n}\n\n#software-case-study .metric p{\n  margin:0;\n  font-size:12px;\n  line-height:1.52;\n}\n\n\/* =========================================================\n   CLIENT\n   ========================================================= *\/\n\n#software-case-study .start-grid{\n  display:grid;\n  grid-template-columns:minmax(0,1.15fr) minmax(320px,.85fr);\n  gap:54px;\n  align-items:start;\n}\n\n#software-case-study .context-panel{\n  position:relative;\n  overflow:hidden;\n  padding:30px;\n  border-radius:22px;\n  background:var(--navy-2);\n  color:#fff;\n  box-shadow:var(--shadow);\n}\n\n#software-case-study .context-panel:before{\n  content:\"\";\n  position:absolute;\n  width:220px;height:220px;\n  right:-95px;top:-105px;\n  border-radius:50%;\n  opacity:.55;\n  background:conic-gradient(var(--purple),var(--cyan),var(--green),var(--pink),var(--purple));\n}\n\n#software-case-study .context-panel:after{\n  content:\"\";\n  position:absolute;\n  width:132px;height:132px;\n  right:-51px;top:-61px;\n  border-radius:50%;\n  background:var(--navy-2);\n}\n\n#software-case-study .context-panel > *{position:relative;z-index:2;}\n\n#software-case-study .context-panel .label{\n  margin-bottom:10px;\n  color:#10E7E4;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#software-case-study .context-panel h3{\n  margin-bottom:13px;\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:28px;\n  line-height:1.05;\n}\n\n#software-case-study .context-panel p{\n  color:#B9C5D3;\n  font-size:14px;\n}\n\n#software-case-study .context-list{\n  display:grid;\n  gap:10px;\n  margin:21px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#software-case-study .context-list li{\n  position:relative;\n  padding-left:21px;\n  color:#DEE5EE;\n  font-size:13px;\n  line-height:1.5;\n}\n\n#software-case-study .context-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;top:.52em;\n  width:7px;height:7px;\n  border-radius:50%;\n  background:var(--cyan);\n}\n\n#software-case-study .industry-tags{\n  display:flex;\n  flex-wrap:wrap;\n  gap:8px;\n  margin-top:25px;\n}\n\n#software-case-study .industry-tags span{\n  padding:8px 10px;\n  border:1px solid var(--line);\n  border-radius:999px;\n  background:var(--soft);\n  color:#4D5B6E;\n  font-size:11px;\n  font-weight:800;\n}\n\n\/* =========================================================\n   CHALLENGE\n   ========================================================= *\/\n\n#software-case-study .challenge-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n}\n\n#software-case-study .challenge{\n  position:relative;\n  overflow:hidden;\n  min-height:265px;\n  padding:27px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:18px;\n  background:rgba(255,255,255,.055);\n}\n\n#software-case-study .challenge:after{\n  content:\"\";\n  position:absolute;\n  left:0;top:0;right:0;\n  height:3px;\n  background:var(--accent);\n}\n\n#software-case-study .challenge:nth-child(1){--accent:linear-gradient(90deg,var(--pink),var(--purple));}\n#software-case-study .challenge:nth-child(2){--accent:linear-gradient(90deg,var(--purple),var(--blue));}\n#software-case-study .challenge:nth-child(3){--accent:linear-gradient(90deg,var(--cyan),var(--green));}\n\n#software-case-study .challenge .num{\n  margin-bottom:42px;\n  color:#9AA9BA;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.11em;\n  text-transform:uppercase;\n}\n\n#software-case-study .challenge h3{font-size:23px;}\n#software-case-study .challenge p{margin-bottom:0;font-size:14px;}\n\n\/* =========================================================\n   RECOVERY ARCHITECTURE\n   ========================================================= *\/\n\n#software-case-study .foundation-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);\n  gap:48px;\n  align-items:center;\n}\n\n#software-case-study .foundation-map{\n  padding:30px;\n  border:1px solid #D9E1EA;\n  border-radius:24px;\n  background:\n    radial-gradient(circle at 85% 12%,rgba(117,71,255,.09),transparent 25%),\n    radial-gradient(circle at 12% 88%,rgba(16,216,222,.09),transparent 24%),\n    #fff;\n  box-shadow:var(--shadow);\n}\n\n#software-case-study .foundation-core{\n  display:grid;\n  place-items:center;\n  min-height:128px;\n  margin-bottom:14px;\n  padding:22px;\n  border-radius:18px;\n  background:var(--navy);\n  text-align:center;\n}\n\n#software-case-study .foundation-core small{\n  display:block;\n  margin-bottom:7px;\n  color:#10E7E4;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#software-case-study .foundation-core strong{\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:27px;\n  line-height:1.08;\n}\n\n#software-case-study .foundation-nodes{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:10px;\n}\n\n#software-case-study .foundation-node{\n  min-height:118px;\n  padding:17px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  background:#F8FAFC;\n}\n\n#software-case-study .foundation-node small{\n  display:block;\n  margin-bottom:7px;\n  color:#778497;\n  font-size:9px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#software-case-study .foundation-node strong{\n  display:block;\n  margin-bottom:5px;\n  font-size:14px;\n}\n\n#software-case-study .foundation-node span{\n  color:#68768A;\n  font-size:11px;\n  line-height:1.45;\n}\n\n#software-case-study .check-list{\n  display:grid;\n  gap:12px;\n  margin:24px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#software-case-study .check-list li{\n  position:relative;\n  padding-left:27px;\n  color:#526074;\n  font-size:14px;\n  line-height:1.52;\n}\n\n#software-case-study .check-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;top:.16em;\n  width:18px;height:18px;\n  border-radius:50%;\n  background:linear-gradient(135deg,var(--purple),var(--cyan));\n}\n\n\/* =========================================================\n   EXECUTION\n   ========================================================= *\/\n\n#software-case-study .work-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:16px;\n}\n\n#software-case-study .work-panel{\n  min-height:305px;\n  padding:25px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:19px;\n  background:rgba(255,255,255,.055);\n}\n\n#software-case-study .work-panel .tag{\n  display:inline-flex;\n  margin-bottom:30px;\n  padding:7px 10px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:999px;\n  color:#A7F3F0;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#software-case-study .work-panel h3{\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:25px;\n  line-height:1.05;\n}\n\n#software-case-study .work-panel p{margin-bottom:0;font-size:13px;}\n\n\/* =========================================================\n   CONTINUOUS PROTECTION\n   ========================================================= *\/\n\n#software-case-study .support-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.92fr) 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========================================================= *\/\n\n@media(max-width:980px){\n  #software-case-study .hero-grid,\n  #software-case-study .start-grid,\n  #software-case-study .foundation-grid,\n  #software-case-study .support-grid,\n  #software-case-study .cta-inner{\n    grid-template-columns:1fr;\n  }\n\n  #software-case-study .metric-grid,\n  #software-case-study .work-grid,\n  #software-case-study .path,\n  #software-case-study .service-links{\n    grid-template-columns:repeat(2,1fr);\n  }\n\n  #software-case-study .challenge-grid,\n  #software-case-study .result-grid{\n    grid-template-columns:1fr;\n  }\n\n  #software-case-study .form-card{max-width:650px;}\n}\n\n@media(max-width:680px){\n  #software-case-study .wrap{width:min(100% - 28px,1200px);}\n  #software-case-study .hero{padding:34px 0 42px;}\n  #software-case-study .hero h1{font-size:clamp(35px,11vw,49px);}\n  #software-case-study .hero .lead{font-size:15px;}\n  #software-case-study .section,\n  #software-case-study .cta{padding:64px 0;}\n  #software-case-study h2{font-size:clamp(31px,10vw,43px);}\n\n  #software-case-study .metric-grid,\n  #software-case-study .work-grid,\n  #software-case-study .path,\n  #software-case-study .service-links,\n  #software-case-study .foundation-nodes{\n    grid-template-columns:1fr;\n  }\n\n  #software-case-study .metric{\n    min-height:auto;\n    padding:20px 0;\n    border-right:0;\n    border-bottom:1px solid var(--line);\n  }\n\n  #software-case-study .form-card{padding:25px 20px 22px;}\n  #software-case-study .form-card .hs-form .form-columns-2{display:block!important;}\n  #software-case-study .form-card .hs-form .form-columns-2 .hs-form-field{width:100%!important;}\n\n  #software-case-study .context-panel,\n  #software-case-study .foundation-map{padding:23px;}\n}\n<\/style>\n\n<header class=\"hero\">\n  <div class=\"wrap hero-grid\">\n\n    <div>\n      <nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\">\n        <a href=\"\/\">Home<\/a>\n        <span class=\"sep\">\/<\/span>\n        <a href=\"\/case-studies\/\">Case Studies<\/a>\n        <span class=\"sep\">\/<\/span>\n        <span>Proposal Automation Software<\/span>\n      <\/nav>\n\n      <div class=\"eyebrow\">B2B SaaS Search Growth Case Study<\/div>\n\n      <h1>5,150% More Organic Sessions for Proposal Automation Software<\/h1>\n\n      <p class=\"lead\">\n        The company already had 25 years of proposal-management expertise and successful paid campaigns. Cadence SEARCH built the organic foundation, content system, and authority signals needed to turn that expertise into lasting search visibility\u2014and eventually make organic traffic the stronger acquisition channel.\n      <\/p>\n\n      <ul class=\"hero-tags\">\n        <li>B2B SaaS Search<\/li>\n        <li>Content + On-Page<\/li>\n        <li>Authority Development<\/li>\n      <\/ul>\n\n      <div class=\"hero-meta\">\n        Proposal automation software \u2022 25 years of category expertise \u2022 Partnership began March 2022\n      <\/div>\n    <\/div>\n\n    <aside class=\"form-card\">\n      <h2>Start a Strategy Session<\/h2>\n      <p>\n        Tell us a little about where you are trying to grow. We will use the conversation to identify the technical, content, authority, and search opportunities worth exploring first.\n      <\/p>\n\n      <div id=\"softwareHeroForm\"><\/div>\n    <\/aside>\n\n  <\/div>\n<\/header>\n\n\n<section class=\"metric-strip\">\n  <div class=\"wrap metric-grid\">\n\n    <div class=\"metric\">\n      <small>Organic Sessions<\/small>\n      <strong>+5,150%<\/strong>\n      <p>Search-driven website visits expanded dramatically as the program matured.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Keyword Rankings<\/small>\n      <strong>+146%<\/strong>\n      <p>The brand became visible across a much broader range of proposal-related searches.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Referring Domains<\/small>\n      <strong>+283%<\/strong>\n      <p>Useful content and relevant backlinks substantially strengthened external authority.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Channel Impact<\/small>\n      <strong>Organic &gt; Paid<\/strong>\n      <p>Organic traffic ultimately surpassed the company\u2019s successful paid search traffic.<\/p>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section\">\n  <div class=\"wrap start-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Client<\/div>\n      <h2>A proposal automation leader with deep expertise and room to grow organically.<\/h2>\n\n      <p class=\"lead\">\n        The company supports the complete proposal process, including RFP and RFI responses, statements of work, proposal workflows, and related business-development needs.\n      <\/p>\n\n      <p>\n        Paid campaigns were already generating demand, but organic search did not yet reflect the company\u2019s product depth, category expertise, or authority. The opportunity was to build a channel capable of compounding beyond campaign spend.\n      <\/p>\n\n      <div class=\"industry-tags\">\n        <span>Proposal Automation<\/span>\n        <span>B2B SaaS<\/span>\n        <span>RFP + RFI Workflows<\/span>\n        <span>Statements of Work<\/span>\n        <span>Paid + Organic Search<\/span>\n      <\/div>\n    <\/div>\n\n    <aside class=\"context-panel\">\n      <div class=\"label\">The Growth Objective<\/div>\n      <h3>Build an organic program capable of matching\u2014and eventually exceeding\u2014paid search.<\/h3>\n\n      <p>\n        The website needed a stronger technical foundation, clearer keyword alignment, a more deliberate content strategy, and more authority around the problems proposal teams were already researching.\n      <\/p>\n\n      <ul class=\"context-list\">\n        <li>Expand visibility beyond a narrow set of existing searches<\/li>\n        <li>Turn category expertise into useful monthly content<\/li>\n        <li>Improve, combine, refresh, or remove weak articles<\/li>\n        <li>Keep core software pages aligned with search demand<\/li>\n        <li>Build an ongoing technical and authority program<\/li>\n      <\/ul>\n    <\/aside>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Challenge<\/div>\n      <h2>Paid campaigns were succeeding. Organic search had not caught up.<\/h2>\n      <p class=\"lead\">\n        The company needed a durable search system that could compete for proposal-related demand, strengthen category authority, and continue producing qualified visibility between campaign investments.\n      <\/p>\n    <\/div>\n\n    <div class=\"challenge-grid\">\n\n      <article class=\"challenge\">\n        <div class=\"num\">01 \u00b7 Discovery<\/div>\n        <h3>Keyword reach was too limited<\/h3>\n        <p>\n          The site was not visible across enough of the questions, services, workflows, and evaluation searches used by proposal teams.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">02 \u00b7 Content<\/div>\n        <h3>Existing resources needed stronger direction<\/h3>\n        <p>\n          Some articles needed to be improved, consolidated, refreshed, or removed so the content library could reinforce relevance instead of fragmenting it.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">03 \u00b7 Momentum<\/div>\n        <h3>One audit would not be enough<\/h3>\n        <p>\n          Long-term growth required recurring technical crawls, page reviews, new topic opportunities, and continued authority development.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section soft\">\n  <div class=\"wrap foundation-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Search Architecture<\/div>\n      <h2>Connect proposal expertise with every stage of the software evaluation journey.<\/h2>\n\n      <p class=\"lead\">\n        Core pages supported commercial evaluation while monthly content answered practical questions and reinforced the company as a knowledgeable proposal-management resource.\n      <\/p>\n\n      <ul class=\"check-list\">\n        <li>Strengthen proposal automation and software category pages.<\/li>\n        <li>Build useful resources around RFP, RFI, and SOW workflows.<\/li>\n        <li>Answer proposal-process and best-practice questions.<\/li>\n        <li>Keep solution pages aligned with high-value search demand.<\/li>\n        <li>Use internal links to connect education with evaluation.<\/li>\n      <\/ul>\n    <\/div>\n\n    <div class=\"foundation-map\">\n\n      <div class=\"foundation-core\">\n        <div>\n          <small>Buyer Search Journey<\/small>\n          <strong>Proposal Automation Expertise<\/strong>\n        <\/div>\n      <\/div>\n\n      <div class=\"foundation-nodes\">\n\n        <div class=\"foundation-node\">\n          <small>01 \u00b7 Understand<\/small>\n          <strong>Processes + Problems<\/strong>\n          <span>Proposal terminology, workflows, challenges, and best practices.<\/span>\n        <\/div>\n\n        <div class=\"foundation-node\">\n          <small>02 \u00b7 Evaluate<\/small>\n          <strong>Software Capabilities<\/strong>\n          <span>Use cases, features, workflows, implementation, and business value.<\/span>\n        <\/div>\n\n        <div class=\"foundation-node\">\n          <small>03 \u00b7 Compare<\/small>\n          <strong>Options + Requirements<\/strong>\n          <span>Team needs, alternatives, evaluation criteria, and buying questions.<\/span>\n        <\/div>\n\n        <div class=\"foundation-node\">\n          <small>04 \u00b7 Act<\/small>\n          <strong>Clear Product Paths<\/strong>\n          <span>Useful content connected naturally to relevant product and solution pages.<\/span>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Search Strategy<\/div>\n      <h2>Audit the foundation, improve the library, and publish with purpose.<\/h2>\n      <p class=\"lead\">\n        The program combined research, monthly content, page optimization, technical maintenance, strategic reviews, and relevant backlinks so visibility could compound over time.\n      <\/p>\n    <\/div>\n\n    <div class=\"work-grid\">\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">01 \u00b7 Research<\/div>\n        <h3>Audit + Keyword Strategy<\/h3>\n        <p>\n          Establish the technical baseline, review competitors, identify topic gaps, and prioritize opportunities connected to proposal software demand.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">02 \u00b7 Publish<\/div>\n        <h3>Monthly Expert-Led Content<\/h3>\n        <p>\n          Create fresh resources around critical proposal topics and optimize each piece for relevant, commercially useful search demand.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">03 \u00b7 Improve<\/div>\n        <h3>Content Audit + Page Alignment<\/h3>\n        <p>\n          Improve, combine, refresh, or remove older content while regularly aligning core software pages with changing keyword opportunities.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">04 \u00b7 Compound<\/div>\n        <h3>Technical + Authority Growth<\/h3>\n        <p>\n          Run recurring crawls, adapt to search changes, identify new opportunities, and build relevant backlinks from authoritative sources.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section\">\n  <div class=\"wrap support-grid\">\n\n    <div>\n      <div class=\"eyebrow\">A Repeatable Growth System<\/div>\n      <h2>Organic growth came from consistency\u2014not a one-time optimization.<\/h2>\n\n      <p class=\"lead\">\n        The partnership began in March 2022 and continued through recurring content, technical monitoring, page reviews, strategic adjustments, and authority development.\n      <\/p>\n\n      <p>\n        The program stayed useful because it kept responding to new search opportunities, content overlap, technical changes, and the evolving ways proposal teams evaluated software.\n      <\/p>\n    <\/div>\n\n    <div class=\"support-list\">\n\n      <div class=\"support\">\n        <div class=\"code\">AUDIT<\/div>\n        <div>\n          <strong>Technical + strategic baseline<\/strong>\n          <span>Website health, competitors, keywords, and content opportunities establish the map.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">POST<\/div>\n        <div>\n          <strong>Monthly content engine<\/strong>\n          <span>Fresh resources consistently expand relevance around proposal-management demand.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">PAGE<\/div>\n        <div>\n          <strong>Core page alignment<\/strong>\n          <span>Solution pages are continually reviewed for relevance, visibility, and commercial intent.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"support\">\n        <div class=\"code\">LINK<\/div>\n        <div>\n          <strong>External authority<\/strong>\n          <span>Relevant referring domains reinforce trust and recognition around the software category.<\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section soft\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Results<\/div>\n      <h2>Organic search became the stronger traffic channel.<\/h2>\n      <p class=\"lead\">\n        The expanded keyword footprint, content program, technical upkeep, and authority growth produced a substantial increase in search traffic\u2014and ultimately pushed organic traffic beyond paid search.\n      <\/p>\n    <\/div>\n\n    <div class=\"result-grid\">\n\n      <article class=\"result\">\n        <small>Organic Sessions<\/small>\n        <span class=\"big\">+5,150%<\/span>\n        <h3>Massive growth in unpaid search traffic<\/h3>\n        <p>\n          A much larger audience reached the site while actively researching proposal automation solutions.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Keyword Rankings<\/small>\n        <span class=\"big\">+146%<\/span>\n        <h3>A broader search footprint<\/h3>\n        <p>\n          The company expanded visibility across proposal, RFP, RFI, workflow, and software-related searches.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Referring Domains<\/small>\n        <span class=\"big\">+283%<\/span>\n        <h3>Stronger category authority<\/h3>\n        <p>\n          Informative content and strategic backlinks reinforced the brand as a trusted proposal automation resource.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n    <blockquote class=\"quote\">\n      Organic traffic grew enough to surpass paid search\u2014creating a stronger, more durable acquisition channel.\n      <span>Cadence SEARCH Case Study \u00b7 Partnership Began March 2022<\/span>\n    <\/blockquote>\n\n    <div class=\"results-note\">\n      The percentages and channel outcome above are reported in the original Cadence case study. Results are specific to this client and are not a guarantee of future performance. Search outcomes depend on website condition, competition, implementation speed, content quality, authority, product-market fit, conversion experience, paid media, and other business factors.\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Growth Sequence<\/div>\n      <h2>Turn expertise into a compounding organic acquisition system.<\/h2>\n      <p class=\"lead\">\n        The strongest gains came from combining a clear strategy with consistent execution across content, technical SEO, on-page optimization, and authority.\n      <\/p>\n    <\/div>\n\n    <div class=\"path\">\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 01<\/div>\n        <h3>Establish the baseline<\/h3>\n        <p>Audit the site, research the category, review competitors, and identify the highest-value keyword and content opportunities.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 02<\/div>\n        <h3>Strengthen the library<\/h3>\n        <p>Improve older resources, optimize core pages, and remove or combine content that no longer supports the strategy.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 03<\/div>\n        <h3>Publish consistently<\/h3>\n        <p>Create fresh monthly content around proposal challenges, workflows, buyer questions, and high-value search topics.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Stage 04<\/div>\n        <h3>Compound authority<\/h3>\n        <p>Maintain technical health, adapt the strategy, earn relevant links, and use expanding visibility to grow organic demand.<\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"section\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">Connected Services<\/div>\n      <h2>Build the search foundation behind sustainable B2B software growth.<\/h2>\n      <p class=\"lead\">\n        This campaign connected SaaS search strategy, content creation, on-page optimization, technical maintenance, and authority development around a complex software category.\n      <\/p>\n    <\/div>\n\n    <div class=\"service-links\">\n\n      <a class=\"service-link\" href=\"\/industries\/saas-seo-services\/\">\n        <small>Growth System<\/small>\n        <strong>Search Marketing for SaaS<\/strong>\n        <span>Connect complex products, buyer journeys, content, and demand into a durable search strategy.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/on-page-seo-services\/\">\n        <small>Page Strategy<\/small>\n        <strong>On-Page Search<\/strong>\n        <span>Strengthen solution pages, headings, topical focus, internal relationships, and commercial relevance.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-content-creation\/\">\n        <small>Buyer Education<\/small>\n        <strong>Content Creation<\/strong>\n        <span>Create useful resources around the questions proposal teams ask throughout the software evaluation process.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-authority-development\/\">\n        <small>Credibility<\/small>\n        <strong>Authority Development<\/strong>\n        <span>Strengthen competitive pages with relevant backlinks and credible third-party signals.<\/span>\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"cta\">\n  <div class=\"wrap cta-inner\">\n\n    <div>\n      <div class=\"eyebrow\">Map the Next Move<\/div>\n      <h2>Can your organic search channel compete with what you are already paying to acquire?<\/h2>\n      <p>\n        Paid search can prove that demand exists. The next opportunity is building the technical foundation, content system, page relevance, and authority needed to capture more of that demand organically.\n      <\/p>\n    <\/div>\n\n    <a class=\"button\" href=\"\/contact\/\">Start a Strategy Session \u2192<\/a>\n\n  <\/div>\n<\/section>\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n(function(){\n  function buildSoftwareForm(){\n    if(!window.hbspt || !window.hbspt.forms){\n      setTimeout(buildSoftwareForm,120);\n      return;\n    }\n\n    var mount=document.getElementById(\"softwareHeroForm\");\n    if(!mount || mount.dataset.loaded===\"true\") return;\n\n    mount.dataset.loaded=\"true\";\n\n    hbspt.forms.create({\n      portalId:\"9096254\",\n      formId:\"b4a67c96-1e13-4bb1-b917-1dc7b84fec13\",\n      region:\"na2\",\n      target:\"#softwareHeroForm\"\n    });\n  }\n\n  buildSoftwareForm();\n})();\n<\/script>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \/ Case Studies \/ Proposal Automation Software B2B SaaS Search Growth Case Study 5,150% More Organic Sessions for Proposal Automation Software The company already had 25 years of proposal-management expertise and successful paid campaigns. Cadence SEARCH built the organic foundation, content system, and authority signals needed to turn that expertise into lasting search visibility\u2014and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12020,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-23219","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Bulletproof SEO Strategy | SEO Case Study<\/title>\n<meta name=\"description\" content=\"Cadence builds a bulletproof SEO strategy to find ways that our Software Client could better compete with its paid search strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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