{"id":23035,"date":"2023-03-12T16:09:18","date_gmt":"2023-03-12T23:09:18","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?page_id=23035"},"modified":"2026-09-04T17:38:10","modified_gmt":"2026-09-05T00:38:10","slug":"estudio-de-caso-de-software-geoespacial","status":"publish","type":"page","link":"https:\/\/www.cadenceseo.com\/es\/case-studies\/geospatial-software-casestudy\/","title":{"rendered":"Una nueva estructura de sitio le trae una gran victoria a una empresa de software geoespacial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23035\" class=\"elementor elementor-23035\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1d313 e-con e-atomic-element e-flexbox-base e-0e4dd72 \" data-id=\"ea1d313\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ea1d313\" data-e-type=\"e-flexbox\" data-id=\"ea1d313\">\n    \t\t<div class=\"elementor-element 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CHALLENGE\n   ========================================================= *\/\n\n#geo-case-study .challenge-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:16px;\n}\n\n#geo-case-study .challenge{\n  position:relative;\n  overflow:hidden;\n  min-height:265px;\n  padding:25px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:18px;\n  background:rgba(255,255,255,.055);\n}\n\n#geo-case-study .challenge:after{\n  content:\"\";\n  position:absolute;\n  left:0;top:0;right:0;\n  height:3px;\n  background:var(--accent);\n}\n\n#geo-case-study .challenge:nth-child(1){--accent:linear-gradient(90deg,var(--pink),var(--purple));}\n#geo-case-study .challenge:nth-child(2){--accent:linear-gradient(90deg,var(--purple),var(--blue));}\n#geo-case-study .challenge:nth-child(3){--accent:linear-gradient(90deg,var(--blue),var(--cyan));}\n#geo-case-study .challenge:nth-child(4){--accent:linear-gradient(90deg,var(--cyan),var(--green));}\n\n#geo-case-study .challenge .num{\n  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min-height:128px;\n  margin-bottom:14px;\n  padding:22px;\n  border-radius:18px;\n  background:var(--navy);\n  text-align:center;\n}\n\n#geo-case-study .architecture-core small{\n  display:block;\n  margin-bottom:7px;\n  color:#10E7E4;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#geo-case-study .architecture-core strong{\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:27px;\n  line-height:1.08;\n}\n\n#geo-case-study .architecture-nodes{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:10px;\n}\n\n#geo-case-study .architecture-node{\n  min-height:120px;\n  padding:17px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  background:#F8FAFC;\n}\n\n#geo-case-study .architecture-node small{\n  display:block;\n  margin-bottom:7px;\n  color:#778497;\n  font-size:9px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#geo-case-study .architecture-node strong{\n  display:block;\n  margin-bottom:5px;\n  font-size:14px;\n}\n\n#geo-case-study .architecture-node span{\n  color:#68768A;\n  font-size:11px;\n  line-height:1.45;\n}\n\n#geo-case-study .check-list{\n  display:grid;\n  gap:12px;\n  margin:24px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#geo-case-study .check-list li{\n  position:relative;\n  padding-left:27px;\n  color:#526074;\n  font-size:14px;\n  line-height:1.52;\n}\n\n#geo-case-study .check-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:.16em;\n  width:18px;height:18px;\n  border-radius:50%;\n  background:linear-gradient(135deg,var(--purple),var(--cyan));\n  box-shadow:0 0 0 4px rgba(117,71,255,.07);\n}\n\n#geo-case-study .check-list li:after{\n  content:\"\";\n  position:absolute;\n  left:6px;\n  top:.45em;\n  width:6px;\n  height:3px;\n  border-left:2px solid #fff;\n  border-bottom:2px solid #fff;\n  transform:rotate(-45deg);\n}\n\n\n\/* 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========================================================= *\/\n\n@media(max-width:980px){\n  #geo-case-study .hero-grid,\n  #geo-case-study .start-grid,\n  #geo-case-study .architecture-grid,\n  #geo-case-study .signal-grid,\n  #geo-case-study .cta-inner{\n    grid-template-columns:1fr;\n  }\n\n  #geo-case-study .metric-grid,\n  #geo-case-study .challenge-grid,\n  #geo-case-study .work-grid,\n  #geo-case-study .path,\n  #geo-case-study .service-links{\n    grid-template-columns:repeat(2,1fr);\n  }\n\n  #geo-case-study .result-grid{\n    grid-template-columns:1fr;\n  }\n\n  #geo-case-study .form-card{max-width:650px;}\n  #geo-case-study .cta .button{width:max-content;}\n}\n\n@media(max-width:680px){\n  #geo-case-study .wrap{\n    width:min(100% - 28px,1200px);\n  }\n\n  #geo-case-study .hero{\n    padding:34px 0 42px;\n  }\n\n  #geo-case-study .hero h1{\n    font-size:clamp(35px,11vw,49px);\n    line-height:1;\n  }\n\n  #geo-case-study .hero .lead{font-size:15px;}\n\n  #geo-case-study .breadcrumbs{margin-bottom:23px;}\n\n  #geo-case-study .section,\n  #geo-case-study .cta{padding:64px 0;}\n\n  #geo-case-study h2{\n    font-size:clamp(31px,10vw,43px);\n  }\n\n  #geo-case-study .metric-grid,\n  #geo-case-study .challenge-grid,\n  #geo-case-study .work-grid,\n  #geo-case-study .path,\n  #geo-case-study .service-links,\n  #geo-case-study .architecture-nodes{\n    grid-template-columns:1fr;\n  }\n\n  #geo-case-study .metric{\n    min-height:auto;\n    padding:20px 0;\n    border-right:0;\n    border-bottom:1px solid var(--line);\n  }\n\n  #geo-case-study .metric:last-child{border-bottom:0;}\n\n  #geo-case-study .form-card{\n    padding:25px 20px 22px;\n  }\n\n  #geo-case-study .form-card .hs-form .form-columns-2{\n    display:block!important;\n  }\n\n  #geo-case-study .form-card .hs-form .form-columns-2 .hs-form-field{\n    width:100%!important;\n  }\n\n  #geo-case-study .context-panel,\n  #geo-case-study .architecture-map{\n    padding:23px;\n  }\n\n  #geo-case-study .challenge,\n  #geo-case-study .work-panel,\n  #geo-case-study .result{\n    min-height:auto;\n  }\n}\n<\/style>\n\n\n<!-- ======================================================\n     HERO\n     ====================================================== -->\n\n<header class=\"hero\">\n  <div class=\"wrap hero-grid\">\n\n    <div>\n      <nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\">\n        <a href=\"\/\">Home<\/a>\n        <span class=\"sep\">\/<\/span>\n        <a href=\"\/case-studies\/\">Case Studies<\/a>\n        <span class=\"sep\">\/<\/span>\n        <span>Geospatial Software<\/span>\n      <\/nav>\n\n      <div class=\"eyebrow\">Technical SEO + Site Architecture Case Study<\/div>\n\n      <h1>A Clearer Site Structure Drove 127.09% More Organic Sessions<\/h1>\n\n      <p class=\"lead\">\n        EagleView had sophisticated geospatial software, aerial imagery, analytics, and property intelligence\u2014but its website hierarchy did not clearly show users or search engines which pages mattered most. Cadence SEARCH reorganized the architecture around priority solutions, industries, use cases, and customer journeys.\n      <\/p>\n\n      <ul class=\"hero-tags\">\n        <li>Site Architecture<\/li>\n        <li>Technical SEO<\/li>\n        <li>B2B Software<\/li>\n      <\/ul>\n\n      <div class=\"hero-meta\">\n        EagleView \u2022 Partnership began August 2021 \u2022 Multi-industry geospatial platform\n      <\/div>\n    <\/div>\n\n    <aside class=\"form-card\">\n      <h2>Start a Strategy Session<\/h2>\n      <p>\n        Tell us a little about where you are trying to grow. We will use the conversation to identify the architecture, technical, content, and search opportunities worth exploring first.\n      <\/p>\n\n      <div id=\"geoHeroForm\"><\/div>\n    <\/aside>\n\n  <\/div>\n<\/header>\n\n\n<!-- ======================================================\n     METRICS\n     ====================================================== -->\n\n<section class=\"metric-strip\">\n  <div class=\"wrap metric-grid\">\n\n    <div class=\"metric\">\n      <small>Organic Growth<\/small>\n      <strong>+127.09%<\/strong>\n      <p>Organic sessions increased after the new structural strategy clarified discovery paths.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Site Architecture<\/small>\n      <strong>Priority Clarified<\/strong>\n      <p>Important solution and industry pages received stronger structural signals.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>User Experience<\/small>\n      <strong>Cleaner Paths<\/strong>\n      <p>Visitors gained a more understandable route through a complex product portfolio.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Authority<\/small>\n      <strong>Expanded<\/strong>\n      <p>The public case study also documented continued growth in referring domains.<\/p>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CLIENT\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap start-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Client<\/div>\n      <h2>A sophisticated geospatial platform needed a website structure to match.<\/h2>\n\n      <p class=\"lead\">\n        EagleView provides geospatial software, aerial imagery, analytics, and property intelligence that help organizations make better decisions around planning, construction, insurance, infrastructure, and operations.\n      <\/p>\n\n      <p>\n        The business served many markets with a broad range of products and use cases. The opportunity was to organize that complexity in a way that made sense to customers while giving search engines a clearer understanding of the company\u2019s most important pages.\n      <\/p>\n\n      <div class=\"industry-tags\">\n        <span>B2B Software<\/span>\n        <span>Aerial Imagery<\/span>\n        <span>Property Analytics<\/span>\n        <span>Insurance<\/span>\n        <span>Construction<\/span>\n        <span>Government<\/span>\n        <span>Utilities<\/span>\n      <\/div>\n    <\/div>\n\n    <aside class=\"context-panel\">\n      <div class=\"label\">The Core Opportunity<\/div>\n      <h3>Make the hierarchy reflect the way the business actually works.<\/h3>\n\n      <p>\n        Search architecture needed to connect the platform, products, industries, use cases, and supporting expertise without creating competing or disconnected paths.\n      <\/p>\n\n      <ul class=\"context-list\">\n        <li>Clarify relationships between solutions and industries<\/li>\n        <li>Give priority commercial pages stronger prominence<\/li>\n        <li>Reduce ambiguity in the URL taxonomy<\/li>\n        <li>Simplify journeys for users and search crawlers<\/li>\n        <li>Create room for future products, markets, and resources<\/li>\n      <\/ul>\n    <\/aside>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CHALLENGE\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Challenge<\/div>\n      <h2>Valuable pages were there. Their importance was harder to see.<\/h2>\n      <p class=\"lead\">\n        An unclear taxonomy can make a sophisticated product portfolio look flatter and more fragmented than it really is. Search engines struggle to interpret page priority and users have a harder time choosing the right path.\n      <\/p>\n    <\/div>\n\n    <div class=\"challenge-grid\">\n\n      <article class=\"challenge\">\n        <div class=\"num\">01 \u00b7 Complexity<\/div>\n        <h3>Broad product portfolio<\/h3>\n        <p>\n          Multiple industries, data products, software tools, and use cases created a substantial information-architecture challenge.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">02 \u00b7 Taxonomy<\/div>\n        <h3>Weak URL grouping<\/h3>\n        <p>\n          Related pages were not consistently grouped in ways that clearly established hierarchy or topical relationships.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">03 \u00b7 Priority<\/div>\n        <h3>Important pages lacked emphasis<\/h3>\n        <p>\n          Core commercial URLs were not receiving the strongest structural and internal-linking signals available.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">04 \u00b7 Navigation<\/div>\n        <h3>User journeys carried friction<\/h3>\n        <p>\n          Visitors needed simpler pathways from broad business needs to the specific product or insight most relevant to them.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     ARCHITECTURE STRATEGY\n     ====================================================== -->\n\n<section class=\"section soft\">\n  <div class=\"wrap architecture-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Architecture Strategy<\/div>\n      <h2>Organize the website around deliberate relationships and priority.<\/h2>\n\n      <p class=\"lead\">\n        The new structure was designed to help search engines recognize the most important pages while giving customers a cleaner route through EagleView\u2019s products, markets, and expertise.\n      <\/p>\n\n      <ul class=\"check-list\">\n        <li>Establish a logical hierarchy from the core platform to detailed use cases.<\/li>\n        <li>Group related solutions and industries beneath understandable parent categories.<\/li>\n        <li>Use URLs and internal links to reinforce topical relationships.<\/li>\n        <li>Reduce competing or disconnected pathways to the same subject.<\/li>\n        <li>Leave room for future products, markets, and supporting resources.<\/li>\n      <\/ul>\n    <\/div>\n\n    <div class=\"architecture-map\">\n\n      <div class=\"architecture-core\">\n        <div>\n          <small>Central Search Architecture<\/small>\n          <strong>Geospatial Intelligence Platform<\/strong>\n        <\/div>\n      <\/div>\n\n      <div class=\"architecture-nodes\">\n\n        <div class=\"architecture-node\">\n          <small>Commercial<\/small>\n          <strong>Solutions<\/strong>\n          <span>Imagery, analytics, software, property intelligence, and related products.<\/span>\n        <\/div>\n\n        <div class=\"architecture-node\">\n          <small>Markets<\/small>\n          <strong>Industries<\/strong>\n          <span>Insurance, construction, government, utilities, and other vertical needs.<\/span>\n        <\/div>\n\n        <div class=\"architecture-node\">\n          <small>Intent<\/small>\n          <strong>Use Cases<\/strong>\n          <span>Planning, measurement, assessment, and operational decision-making.<\/span>\n        <\/div>\n\n        <div class=\"architecture-node\">\n          <small>Support<\/small>\n          <strong>Resources<\/strong>\n          <span>Education, proof, insights, customer guidance, and supporting expertise.<\/span>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     EXECUTION\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">Execution<\/div>\n      <h2>Turn the new hierarchy into a stronger search and customer foundation.<\/h2>\n      <p class=\"lead\">\n        Site architecture was not treated as a design exercise. The work connected taxonomy, technical organization, internal pathways, and scalability so the website could reinforce itself.\n      <\/p>\n    <\/div>\n\n    <div class=\"work-grid\">\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">Audit<\/div>\n        <h3>Technical + Structural Review<\/h3>\n        <p>\n          Review URLs, navigation, taxonomy, internal links, priority pages, indexation, duplication, and relationships between content areas.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">Map<\/div>\n        <h3>Information Architecture<\/h3>\n        <p>\n          Define a logical structure connecting the core platform, individual solutions, industries, use cases, and supporting resources.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">Link<\/div>\n        <h3>Internal Pathways<\/h3>\n        <p>\n          Strengthen contextual connections so relevance, authority, and user journeys move intentionally through the website.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">Scale<\/div>\n        <h3>Scalable Taxonomy<\/h3>\n        <p>\n          Create organizational conventions capable of supporting future products, markets, and resources without rebuilding the same confusion.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     WHY STRUCTURE MATTERS\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap signal-grid\">\n\n    <div>\n      <div class=\"eyebrow\">Why Structure Matters<\/div>\n      <h2>A strong hierarchy helps every important page explain its role.<\/h2>\n\n      <p class=\"lead\">\n        Search engines evaluate pages individually, but they also interpret the relationships created through navigation, URL patterns, internal links, category structure, and supporting content.\n      <\/p>\n\n      <p>\n        A clearer architecture makes those relationships more explicit. Priority pages receive stronger contextual support, related subjects reinforce one another, and future content has a logical place to live.\n      <\/p>\n    <\/div>\n\n    <div class=\"signal-list\">\n\n      <div class=\"signal\">\n        <div class=\"code\">URL<\/div>\n        <div>\n          <strong>Consistent taxonomy<\/strong>\n          <span>Logical URL paths communicate how information is grouped and prioritized.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"signal\">\n        <div class=\"code\">NAV<\/div>\n        <div>\n          <strong>Focused navigation<\/strong>\n          <span>Primary journeys highlight the pages and categories customers need most.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"signal\">\n        <div class=\"code\">LINK<\/div>\n        <div>\n          <strong>Internal relationships<\/strong>\n          <span>Contextual links connect products, markets, proof, education, and expertise.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"signal\">\n        <div class=\"code\">UX<\/div>\n        <div>\n          <strong>Simpler customer journeys<\/strong>\n          <span>Visitors can move from broad needs to specific solutions without unnecessary complexity.<\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     RESULTS\n     ====================================================== -->\n\n<section class=\"section soft\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Results<\/div>\n      <h2>A more organized website created a stronger platform for organic growth.<\/h2>\n      <p class=\"lead\">\n        The structural work gave important pages clearer roles, created better discovery pathways, and supported meaningful gains in organic traffic after the engagement began.\n      <\/p>\n    <\/div>\n\n    <div class=\"result-grid\">\n\n      <article class=\"result\">\n        <small>Organic Growth<\/small>\n        <span class=\"big\">+127.09%<\/span>\n        <h3>Organic sessions increased<\/h3>\n        <p>\n          The redesigned hierarchy supported stronger search discovery and traffic growth following implementation.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Structure<\/small>\n        <span class=\"big\">Clear<\/span>\n        <h3>Important pages became easier to interpret<\/h3>\n        <p>\n          The new taxonomy gave users and search engines stronger signals about the purpose and priority of each content area.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Authority<\/small>\n        <span class=\"big\">\u2191<\/span>\n        <h3>The referring-domain profile grew<\/h3>\n        <p>\n          The original case-study results also documented continued expansion in external websites linking to EagleView.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"results-note\">\n      Results shown are based on the public Cadence case study. Search performance varies based on website condition, implementation, competition, market demand, authority, content, technical health, and engagement length. Past results do not guarantee future performance.\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     GROWTH SEQUENCE\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Growth Sequence<\/div>\n      <h2>Audit the complexity. Establish the hierarchy. Let every page support the next.<\/h2>\n      <p class=\"lead\">\n        The work began with a structural diagnosis and developed into a cleaner architecture capable of supporting users, search engines, and future business expansion.\n      <\/p>\n    <\/div>\n\n    <div class=\"path\">\n\n      <article class=\"path-step\">\n        <div class=\"number\">August 2021<\/div>\n        <h3>The partnership begins<\/h3>\n        <p>Cadence audits the website and identifies URL taxonomy and structural organization as major opportunities.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Architecture<\/div>\n        <h3>The portfolio is mapped<\/h3>\n        <p>Solutions, industries, use cases, and resources are reorganized into a more intentional hierarchy.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Implementation<\/div>\n        <h3>Priority signals become clearer<\/h3>\n        <p>URLs, navigation, and internal relationships reinforce which pages should carry the greatest importance.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">Growth<\/div>\n        <h3>Organic sessions rise 127.09%<\/h3>\n        <p>The cleaner foundation supports stronger discovery, usability, and sustained search growth.<\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     SERVICES\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Work Behind the Growth<\/div>\n      <h2>Strong architecture connects technical SEO, content, and customer journeys.<\/h2>\n      <p class=\"lead\">\n        Structural work becomes more valuable when it is reinforced by technical access, clear page-level optimization, useful content, and a complete B2B search strategy.\n      <\/p>\n    <\/div>\n\n    <div class=\"service-links\">\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/technical-seo-consulting\/\">\n        <small>Foundation<\/small>\n        <strong>Technical SEO<\/strong>\n        <span>Improve crawlability, indexation, hierarchy, rendering, and structural signals.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-audit\/\">\n        <small>Diagnosis<\/small>\n        <strong>SEO Audit<\/strong>\n        <span>Identify technical, structural, content, and targeting issues limiting visibility.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/on-page-seo-services\/\">\n        <small>Page Strategy<\/small>\n        <strong>On-Page Search<\/strong>\n        <span>Clarify page purpose, relevance, internal relationships, and commercial priority.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/industries\/b2b-seo-services\/\">\n        <small>Growth System<\/small>\n        <strong>B2B Search Marketing<\/strong>\n        <span>Connect complex products, audiences, content, and customer journeys into one search strategy.<\/span>\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CTA\n     ====================================================== -->\n\n<section class=\"cta\">\n  <div class=\"wrap cta-inner\">\n\n    <div>\n      <div class=\"eyebrow\">Map the Next Move<\/div>\n      <h2>Is your website structure hiding pages that should be winning?<\/h2>\n      <p>\n        Complex businesses often have strong content trapped inside weak architecture. The first job is understanding which relationships, priorities, and technical signals need to become clearer.\n      <\/p>\n    <\/div>\n\n    <a class=\"button\" href=\"\/contact\/\">Start a Strategy Session \u2192<\/a>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     HUBSPOT FORM\n     ====================================================== -->\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n(function(){\n  function buildGeoForm(){\n    if(!window.hbspt || !window.hbspt.forms){\n      setTimeout(buildGeoForm,120);\n      return;\n    }\n\n    var mount=document.getElementById(\"geoHeroForm\");\n    if(!mount || mount.dataset.loaded===\"true\") return;\n\n    mount.dataset.loaded=\"true\";\n\n    hbspt.forms.create({\n      portalId:\"9096254\",\n      formId:\"b4a67c96-1e13-4bb1-b917-1dc7b84fec13\",\n      region:\"na2\",\n      target:\"#geoHeroForm\"\n    });\n  }\n\n  buildGeoForm();\n})();\n<\/script>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \/ Case Studies \/ Geospatial Software Technical SEO + Site Architecture Case Study A Clearer Site Structure Drove 127.09% More Organic Sessions EagleView had sophisticated geospatial software, aerial imagery, analytics, and property intelligence\u2014but its website hierarchy did not clearly show users or search engines which pages mattered most. Cadence SEARCH reorganized the architecture around [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12020,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-23035","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geospatial Software Company Wins with New Site Structure<\/title>\n<meta name=\"description\" content=\"Our team of strategists help recommend a new site structure that provides a cleaner look, better user experience, and Google&#039;s favor!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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