{"id":22622,"date":"2023-03-10T13:21:48","date_gmt":"2023-03-10T20:21:48","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?page_id=22622"},"modified":"2026-09-04T17:36:53","modified_gmt":"2026-09-05T00:36:53","slug":"estudio-de-caso-seo-para-techador","status":"publish","type":"page","link":"https:\/\/www.cadenceseo.com\/es\/case-studies\/roofer-seo-case-study\/","title":{"rendered":"Fabricante de techos cuadruplica el tr\u00e1fico org\u00e1nico en menos de un a\u00f1o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22622\" class=\"elementor elementor-22622\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e60ede e-con e-atomic-element e-flexbox-base e-616deaf \" data-id=\"0e60ede\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0e60ede\" data-e-type=\"e-flexbox\" data-id=\"0e60ede\">\n    \t\t<div class=\"elementor-element elementor-element-68b754a elementor-widget elementor-widget-html\" data-id=\"68b754a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"roof-case-study\">\n<style>\n#roof-case-study{\n  --navy:#08101C;\n  --navy-2:#0D1626;\n  --navy-3:#121C2D;\n  --ink:#141B29;\n  --muted:#627083;\n  --paper:#FFFFFF;\n  --soft:#F4F6F8;\n  --soft-2:#EEF2F5;\n  --line:#DCE2E8;\n  --pink:#FF0A5B;\n  --purple:#7547FF;\n  --blue:#3678FF;\n  --cyan:#10D8DE;\n  --green:#49E66D;\n  --radius:20px;\n  --shadow:0 20px 55px rgba(9,17,30,.09);\n\n  position:relative;\n  width:100vw;\n  max-width:none;\n  margin:0 calc(50% - 50vw) !important;\n  padding:0 !important;\n  overflow:hidden;\n  background:#fff;\n  color:var(--ink);\n  font-family:inherit;\n}\n\n#roof-case-study *,\n#roof-case-study *:before,\n#roof-case-study *:after{box-sizing:border-box;}\n\n\/* Remove Elementor wrapper whitespace around the full-bleed block *\/\n.elementor-widget-html:has(#roof-case-study),\n.elementor-widget-html:has(#roof-case-study) > .elementor-widget-container{\n  margin:0 !important;\n  padding:0 !important;\n}\n\n.elementor-element:has(> .elementor-widget-html #roof-case-study),\n.elementor-element:has(#roof-case-study){\n  margin-top:0 !important;\n  margin-bottom:0 !important;\n  padding-top:0 !important;\n  padding-bottom:0 !important;\n}\n\n#roof-case-study:first-child{margin-top:0 !important;}\n#roof-case-study:last-child{margin-bottom:0 !important;}\n\n#roof-case-study a{\n  color:inherit;\n  text-decoration:none;\n}\n\n#roof-case-study .wrap{\n  width:min(1200px,calc(100% - 40px));\n  margin:0 auto;\n}\n\n#roof-case-study h1,\n#roof-case-study h2,\n#roof-case-study h3,\n#roof-case-study p{margin-top:0;}\n\n#roof-case-study h2{\n  margin-bottom:18px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:clamp(34px,4.2vw,54px);\n  line-height:1.03;\n  letter-spacing:-.035em;\n}\n\n#roof-case-study h3{\n  margin-bottom:10px;\n  font-size:21px;\n  line-height:1.2;\n  letter-spacing:-.02em;\n}\n\n#roof-case-study p{\n  margin-bottom:18px;\n  color:var(--muted);\n  font-size:16px;\n  line-height:1.72;\n}\n\n#roof-case-study .lead{\n  max-width:800px;\n  font-size:18px;\n  line-height:1.68;\n}\n\n#roof-case-study .eyebrow{\n  display:inline-flex;\n  align-items:center;\n  gap:10px;\n  margin:0 0 14px;\n  color:#02AEB8;\n  font-size:12px;\n  font-weight:900;\n  letter-spacing:.12em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .eyebrow:before{\n  content:\"\";\n  width:28px;\n  height:3px;\n  border-radius:999px;\n  background:linear-gradient(90deg,var(--pink),var(--purple),var(--cyan));\n}\n\n#roof-case-study .section{\n  position:relative;\n  padding:88px 0;\n}\n\n#roof-case-study .section.soft{background:var(--soft);}\n\n#roof-case-study .section.dark{\n  overflow:hidden;\n  color:#fff;\n  background:\n    radial-gradient(circle at 5% 12%,rgba(16,216,222,.11),transparent 22%),\n    radial-gradient(circle at 94% 18%,rgba(117,71,255,.18),transparent 28%),\n    radial-gradient(circle at 76% 100%,rgba(255,10,91,.07),transparent 23%),\n    var(--navy);\n}\n\n#roof-case-study .section.dark:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.17;\n  pointer-events:none;\n  background:\n    repeating-radial-gradient(\n      ellipse at 8% 26%,\n      transparent 0 42px,\n      rgba(80,117,180,.45) 43px 44px,\n      transparent 45px 88px\n    );\n  mask-image:linear-gradient(90deg,#000,transparent 75%);\n}\n\n#roof-case-study .section.dark > .wrap{position:relative;z-index:2;}\n#roof-case-study .section.dark h2,\n#roof-case-study .section.dark h3{color:#fff;}\n#roof-case-study .section.dark p{color:#B9C5D3;}\n#roof-case-study .section.dark .eyebrow{color:#14E6E3;}\n\n#roof-case-study .section-head{\n  max-width:850px;\n  margin-bottom:42px;\n}\n\n#roof-case-study .grid-2{\n  display:grid;\n  grid-template-columns:repeat(2,minmax(0,1fr));\n  gap:28px;\n}\n\n#roof-case-study .grid-3{\n  display:grid;\n  grid-template-columns:repeat(3,minmax(0,1fr));\n  gap:20px;\n}\n\n#roof-case-study .grid-4{\n  display:grid;\n  grid-template-columns:repeat(4,minmax(0,1fr));\n  gap:18px;\n}\n\n\n\/* =========================================================\n   HERO\n   ========================================================= *\/\n\n#roof-case-study .hero{\n  position:relative;\n  isolation:isolate;\n  overflow:hidden;\n  padding:42px 0 50px;\n  background:\n    radial-gradient(circle at 3% 94%,rgba(16,216,222,.15),transparent 24%),\n    radial-gradient(circle at 94% 8%,rgba(117,71,255,.25),transparent 31%),\n    linear-gradient(135deg,#050A12 0%,#09111D 48%,#07101C 100%);\n}\n\n#roof-case-study .hero:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.34;\n  pointer-events:none;\n  background:\n    repeating-radial-gradient(\n      ellipse at 6% 18%,\n      transparent 0 36px,\n      rgba(64,104,174,.30) 37px 38px,\n      transparent 39px 76px\n    );\n  mask-image:linear-gradient(180deg,rgba(0,0,0,.98) 0%,rgba(0,0,0,.88) 72%,transparent 100%);\n}\n\n#roof-case-study .hero:after{\n  content:\"\";\n  position:absolute;\n  left:0;right:0;bottom:0;\n  height:2px;\n  background:linear-gradient(90deg,rgba(16,216,222,.45),rgba(117,71,255,.28),rgba(255,10,91,.33));\n}\n\n#roof-case-study .hero-grid{\n  position:relative;\n  z-index:2;\n  display:grid;\n  grid-template-columns:minmax(0,1fr) minmax(420px,.86fr);\n  gap:48px;\n  align-items:center;\n}\n\n#roof-case-study .breadcrumbs{\n  display:flex;\n  flex-wrap:wrap;\n  gap:8px;\n  margin-bottom:32px;\n  color:rgba(255,255,255,.65);\n  font-size:12px;\n}\n\n#roof-case-study .breadcrumbs a{color:rgba(255,255,255,.72);}\n#roof-case-study .breadcrumbs .sep{opacity:.4;}\n\n#roof-case-study .hero .eyebrow{\n  margin-bottom:18px;\n  color:#10E7E4;\n  font-size:12px;\n}\n\n#roof-case-study .hero h1{\n  max-width:620px;\n  margin-bottom:18px;\n  color:#F7F8FA;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:clamp(34px,4.15vw,56px);\n  font-weight:700;\n  line-height:1;\n  letter-spacing:-.04em;\n}\n\n#roof-case-study .hero .lead{\n  max-width:650px;\n  margin-bottom:22px;\n  color:rgba(255,255,255,.78);\n  font-size:15px;\n  line-height:1.62;\n}\n\n#roof-case-study .hero-tags{\n  display:flex;\n  flex-wrap:wrap;\n  gap:10px;\n  margin:0 0 18px;\n  padding:0;\n  list-style:none;\n}\n\n#roof-case-study .hero-tags li{\n  display:inline-flex;\n  align-items:center;\n  gap:9px;\n  padding:10px 14px;\n  border:1px solid rgba(255,255,255,.14);\n  border-radius:999px;\n  background:rgba(255,255,255,.055);\n  color:#EEF2F7;\n  font-size:12px;\n  font-weight:800;\n}\n\n#roof-case-study .hero-tags li:before{\n  content:\"\";\n  width:8px;\n  height:8px;\n  border-radius:50%;\n  background:var(--tag-dot,#10D8DE);\n}\n\n#roof-case-study .hero-tags li:nth-child(1){--tag-dot:var(--pink);}\n#roof-case-study .hero-tags li:nth-child(2){--tag-dot:var(--purple);}\n#roof-case-study .hero-tags li:nth-child(3){--tag-dot:var(--cyan);}\n\n#roof-case-study .hero-meta{\n  color:rgba(255,255,255,.48);\n  font-size:12px;\n  line-height:1.5;\n}\n\n\n\/* =========================================================\n   HERO FORM\n   ========================================================= *\/\n\n#roof-case-study .form-card{\n  position:relative;\n  overflow:hidden;\n  align-self:center;\n  padding:29px 28px 24px;\n  border:1px solid rgba(255,255,255,.16);\n  border-radius:17px;\n  background:rgba(12,17,26,.96);\n  box-shadow:0 28px 75px rgba(0,0,0,.28);\n}\n\n#roof-case-study .form-card:before{\n  content:\"\";\n  position:absolute;\n  top:0;bottom:0;left:0;\n  width:4px;\n  background:linear-gradient(180deg,var(--pink),var(--purple),var(--cyan),var(--green));\n}\n\n#roof-case-study .form-card h2{\n  margin-bottom:10px;\n  color:#fff;\n  font-size:clamp(25px,2.4vw,34px);\n  line-height:1.04;\n}\n\n#roof-case-study .form-card > p{\n  margin-bottom:18px;\n  color:rgba(255,255,255,.66);\n  font-size:12px;\n  line-height:1.5;\n}\n\n#roof-case-study #roofHeroForm{min-height:300px;}\n\n#roof-case-study .form-card .hs-form,\n#roof-case-study .form-card .hs-form *{font-family:inherit!important;}\n\n#roof-case-study .form-card .hs-form fieldset{max-width:none!important;}\n\n#roof-case-study .form-card .hs-form .form-columns-2{\n  display:flex!important;\n  gap:12px!important;\n}\n\n#roof-case-study .form-card .hs-form .form-columns-2 .hs-form-field{\n  width:50%!important;\n  float:none!important;\n}\n\n#roof-case-study .form-card .hs-form-field{margin-bottom:11px!important;}\n\n#roof-case-study .form-card .hs-form-field > label{\n  display:block!important;\n  margin-bottom:5px!important;\n  color:#F6F8FB!important;\n  font-size:11px!important;\n  font-weight:800!important;\n}\n\n#roof-case-study .form-card .hs-form-field .input{margin-right:0!important;}\n\n#roof-case-study .form-card .hs-input:not([type=\"checkbox\"]):not([type=\"radio\"]),\n#roof-case-study .form-card textarea,\n#roof-case-study .form-card select{\n  width:100%!important;\n  min-height:43px!important;\n  padding:9px 11px!important;\n  border:1px solid rgba(132,148,172,.33)!important;\n  border-radius:6px!important;\n  background:#171E28!important;\n  color:#fff!important;\n  box-shadow:none!important;\n  outline:none!important;\n  font-size:13px!important;\n}\n\n#roof-case-study .form-card textarea{min-height:88px!important;}\n\n#roof-case-study .form-card .hs-input:focus{\n  border-color:var(--purple)!important;\n  box-shadow:0 0 0 3px rgba(117,71,255,.10)!important;\n}\n\n#roof-case-study .form-card .hs-button{\n  width:100%!important;\n  min-height:49px!important;\n  margin-top:6px!important;\n  padding:0 18px!important;\n  border:0!important;\n  border-radius:7px!important;\n  background:linear-gradient(90deg,#FF005B 0%,#8735E6 40%,#3474FF 72%,#16D8DE 100%)!important;\n  color:#fff!important;\n  font-size:13px!important;\n  font-weight:900!important;\n  cursor:pointer!important;\n}\n\n#roof-case-study .form-card .hs-error-msgs{\n  margin:4px 0 0!important;\n  padding:0!important;\n  list-style:none!important;\n}\n\n#roof-case-study .form-card .hs-error-msg{\n  color:#FDA4C5!important;\n  font-size:10px!important;\n}\n\n#roof-case-study .form-card .legal-consent-container,\n#roof-case-study .form-card .hs-richtext,\n#roof-case-study .form-card .submitted-message{\n  color:rgba(255,255,255,.58)!important;\n  font-size:10px!important;\n  line-height:1.45!important;\n}\n\n\n\/* =========================================================\n   METRIC STRIP\n   ========================================================= *\/\n\n#roof-case-study .metric-strip{\n  border-bottom:1px solid var(--line);\n  background:#fff;\n}\n\n#roof-case-study .metric-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n}\n\n#roof-case-study .metric{\n  position:relative;\n  min-height:145px;\n  padding:27px 24px 23px;\n  border-right:1px solid var(--line);\n}\n\n#roof-case-study .metric:first-child{padding-left:0;}\n#roof-case-study .metric:last-child{border-right:0;}\n\n#roof-case-study .metric small{\n  display:block;\n  margin-bottom:8px;\n  color:#748096;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .metric strong{\n  display:block;\n  margin-bottom:6px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:29px;\n  line-height:1;\n  letter-spacing:-.03em;\n}\n\n#roof-case-study .metric p{\n  margin:0;\n  font-size:12px;\n  line-height:1.52;\n}\n\n\n\/* =========================================================\n   STARTING POINT\n   ========================================================= *\/\n\n#roof-case-study .start-grid{\n  display:grid;\n  grid-template-columns:minmax(0,1.15fr) minmax(320px,.85fr);\n  gap:54px;\n  align-items:center;\n}\n\n#roof-case-study .context-panel{\n  position:relative;\n  overflow:hidden;\n  padding:30px;\n  border-radius:22px;\n  background:var(--navy-2);\n  color:#fff;\n  box-shadow:var(--shadow);\n}\n\n#roof-case-study .context-panel:before{\n  content:\"\";\n  position:absolute;\n  width:220px;height:220px;\n  right:-95px;top:-105px;\n  border-radius:50%;\n  opacity:.55;\n  background:conic-gradient(var(--purple),var(--cyan),var(--green),var(--pink),var(--purple));\n}\n\n#roof-case-study .context-panel:after{\n  content:\"\";\n  position:absolute;\n  width:132px;height:132px;\n  right:-51px;top:-61px;\n  border-radius:50%;\n  background:var(--navy-2);\n}\n\n#roof-case-study .context-panel > *{position:relative;z-index:2;}\n\n#roof-case-study .context-panel .label{\n  margin-bottom:10px;\n  color:#10E7E4;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .context-panel h3{\n  margin-bottom:13px;\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:28px;\n  line-height:1.05;\n}\n\n#roof-case-study .context-panel p{\n  color:#B9C5D3;\n  font-size:14px;\n}\n\n#roof-case-study .context-list{\n  display:grid;\n  gap:10px;\n  margin:21px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#roof-case-study .context-list li{\n  position:relative;\n  padding-left:21px;\n  color:#DEE5EE;\n  font-size:13px;\n  line-height:1.5;\n}\n\n#roof-case-study .context-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:.52em;\n  width:7px;height:7px;\n  border-radius:50%;\n  background:var(--cyan);\n  box-shadow:0 0 0 4px rgba(16,216,222,.08);\n}\n\n#roof-case-study .industry-tags{\n  display:flex;\n  flex-wrap:wrap;\n  gap:8px;\n  margin-top:25px;\n}\n\n#roof-case-study .industry-tags span{\n  padding:8px 10px;\n  border:1px solid var(--line);\n  border-radius:999px;\n  background:var(--soft);\n  color:#4D5B6E;\n  font-size:11px;\n  font-weight:800;\n}\n\n\n\/* =========================================================\n   CRISIS\n   ========================================================= *\/\n\n#roof-case-study .challenge-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n}\n\n#roof-case-study .challenge{\n  position:relative;\n  overflow:hidden;\n  min-height:265px;\n  padding:27px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:18px;\n  background:rgba(255,255,255,.055);\n}\n\n#roof-case-study .challenge:after{\n  content:\"\";\n  position:absolute;\n  left:0;top:0;right:0;\n  height:3px;\n  background:var(--accent);\n}\n\n#roof-case-study .challenge:nth-child(1){--accent:linear-gradient(90deg,var(--pink),var(--purple));}\n#roof-case-study .challenge:nth-child(2){--accent:linear-gradient(90deg,var(--purple),var(--blue));}\n#roof-case-study .challenge:nth-child(3){--accent:linear-gradient(90deg,var(--cyan),var(--green));}\n\n#roof-case-study .challenge .num{\n  margin-bottom:42px;\n  color:#9AA9BA;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.11em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .challenge h3{\n  max-width:270px;\n  font-size:23px;\n}\n\n#roof-case-study .challenge p{\n  margin-bottom:0;\n  font-size:14px;\n}\n\n\n\/* =========================================================\n   TURNAROUND SEQUENCE\n   ========================================================= *\/\n\n#roof-case-study .turnaround{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:18px;\n}\n\n#roof-case-study .turn-card{\n  position:relative;\n  min-height:285px;\n  padding:26px;\n  border:1px solid var(--line);\n  border-radius:18px;\n  background:#fff;\n  overflow:hidden;\n}\n\n#roof-case-study .turn-card:before{\n  content:\"\";\n  position:absolute;\n  top:0;left:0;bottom:0;\n  width:4px;\n  background:var(--accent);\n}\n\n#roof-case-study .turn-card:nth-child(1){--accent:linear-gradient(180deg,var(--pink),var(--purple));}\n#roof-case-study .turn-card:nth-child(2){--accent:linear-gradient(180deg,var(--purple),var(--blue));}\n#roof-case-study .turn-card:nth-child(3){--accent:linear-gradient(180deg,var(--blue),var(--cyan));}\n#roof-case-study .turn-card:nth-child(4){--accent:linear-gradient(180deg,var(--cyan),var(--green));}\n\n#roof-case-study .turn-card .step{\n  display:grid;\n  place-items:center;\n  width:38px;height:38px;\n  margin-bottom:36px;\n  border-radius:11px;\n  background:var(--navy);\n  color:#fff;\n  font-size:11px;\n  font-weight:900;\n}\n\n#roof-case-study .turn-card h3{font-size:20px;}\n#roof-case-study .turn-card p{\n  margin-bottom:0;\n  font-size:14px;\n}\n\n\n\/* =========================================================\n   TECHNICAL VISUAL\n   ========================================================= *\/\n\n#roof-case-study .technical-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);\n  gap:48px;\n  align-items:center;\n}\n\n#roof-case-study .technical-map{\n  position:relative;\n  padding:30px;\n  border:1px solid #D9E1EA;\n  border-radius:24px;\n  background:\n    radial-gradient(circle at 85% 12%,rgba(117,71,255,.09),transparent 25%),\n    radial-gradient(circle at 12% 88%,rgba(16,216,222,.09),transparent 24%),\n    #fff;\n  box-shadow:var(--shadow);\n}\n\n#roof-case-study .technical-core{\n  display:grid;\n  place-items:center;\n  min-height:126px;\n  margin-bottom:14px;\n  padding:22px;\n  border-radius:18px;\n  background:var(--navy);\n  text-align:center;\n}\n\n#roof-case-study .technical-core small{\n  display:block;\n  margin-bottom:7px;\n  color:#10E7E4;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .technical-core strong{\n  color:#fff;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:27px;\n  line-height:1.08;\n}\n\n#roof-case-study .technical-nodes{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:10px;\n}\n\n#roof-case-study .technical-node{\n  min-height:118px;\n  padding:17px;\n  border:1px solid var(--line);\n  border-radius:14px;\n  background:#F8FAFC;\n}\n\n#roof-case-study .technical-node small{\n  display:block;\n  margin-bottom:7px;\n  color:#778497;\n  font-size:9px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .technical-node strong{\n  display:block;\n  margin-bottom:5px;\n  font-size:14px;\n}\n\n#roof-case-study .technical-node span{\n  color:#68768A;\n  font-size:11px;\n  line-height:1.45;\n}\n\n#roof-case-study .check-list{\n  display:grid;\n  gap:12px;\n  margin:24px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n#roof-case-study .check-list li{\n  position:relative;\n  padding-left:27px;\n  color:#526074;\n  font-size:14px;\n  line-height:1.52;\n}\n\n#roof-case-study .check-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:.16em;\n  width:18px;height:18px;\n  border-radius:50%;\n  background:linear-gradient(135deg,var(--purple),var(--cyan));\n  box-shadow:0 0 0 4px rgba(117,71,255,.07);\n}\n\n#roof-case-study .check-list li:after{\n  content:\"\";\n  position:absolute;\n  left:6px;\n  top:.45em;\n  width:6px;\n  height:3px;\n  border-left:2px solid #fff;\n  border-bottom:2px solid #fff;\n  transform:rotate(-45deg);\n}\n\n\n\/* =========================================================\n   CONTENT GROWTH\n   ========================================================= *\/\n\n#roof-case-study .work-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n}\n\n#roof-case-study .work-panel{\n  min-height:315px;\n  padding:28px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:19px;\n  background:rgba(255,255,255,.055);\n}\n\n#roof-case-study .work-panel .tag{\n  display:inline-flex;\n  margin-bottom:30px;\n  padding:7px 10px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:999px;\n  color:#A7F3F0;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .work-panel h3{\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:27px;\n  line-height:1.05;\n}\n\n#roof-case-study .work-panel p{\n  margin-bottom:0;\n  font-size:14px;\n}\n\n\n\/* =========================================================\n   COMPETITIVE ADVANTAGE\n   ========================================================= *\/\n\n#roof-case-study .advantage-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);\n  gap:50px;\n  align-items:start;\n}\n\n#roof-case-study .advantage-list{\n  display:grid;\n  gap:13px;\n}\n\n#roof-case-study .advantage{\n  display:grid;\n  grid-template-columns:58px 1fr;\n  gap:16px;\n  align-items:center;\n  padding:18px;\n  border:1px solid var(--line);\n  border-radius:15px;\n  background:#fff;\n}\n\n#roof-case-study .advantage .code{\n  display:grid;\n  place-items:center;\n  width:58px;height:58px;\n  border-radius:14px;\n  background:var(--navy);\n  color:#fff;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.08em;\n}\n\n#roof-case-study .advantage strong{\n  display:block;\n  margin-bottom:4px;\n  font-size:15px;\n}\n\n#roof-case-study .advantage span{\n  color:#6B788B;\n  font-size:12px;\n  line-height:1.47;\n}\n\n\n\/* =========================================================\n   RESULTS\n   ========================================================= *\/\n\n#roof-case-study .result-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:20px;\n}\n\n#roof-case-study .result{\n  position:relative;\n  overflow:hidden;\n  min-height:310px;\n  padding:28px;\n  border:1px solid var(--line);\n  border-radius:20px;\n  background:#fff;\n}\n\n#roof-case-study .result:before{\n  content:\"\";\n  position:absolute;\n  top:0;left:0;right:0;\n  height:4px;\n  background:var(--accent);\n}\n\n#roof-case-study .result:nth-child(1){--accent:linear-gradient(90deg,var(--pink),var(--purple));}\n#roof-case-study .result:nth-child(2){--accent:linear-gradient(90deg,var(--purple),var(--cyan));}\n#roof-case-study .result:nth-child(3){--accent:linear-gradient(90deg,var(--cyan),var(--green));}\n\n#roof-case-study .result small{\n  display:block;\n  margin-bottom:38px;\n  color:#758298;\n  font-size:10px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .result .big{\n  display:block;\n  margin-bottom:13px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:43px;\n  line-height:.95;\n  letter-spacing:-.04em;\n}\n\n#roof-case-study .result h3{\n  max-width:270px;\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:27px;\n  line-height:1.05;\n}\n\n#roof-case-study .result p{\n  margin-bottom:0;\n  font-size:14px;\n}\n\n#roof-case-study .results-note{\n  max-width:960px;\n  margin:25px auto 0;\n  padding:16px 18px;\n  border-left:3px solid var(--cyan);\n  background:#F7F9FB;\n  color:#738095;\n  font-size:12px;\n  line-height:1.55;\n}\n\n\n\/* =========================================================\n   SEQUENCE\n   ========================================================= *\/\n\n#roof-case-study .path{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:16px;\n}\n\n#roof-case-study .path-step{\n  position:relative;\n  padding:27px;\n  border:1px solid rgba(255,255,255,.11);\n  border-radius:18px;\n  background:rgba(255,255,255,.055);\n}\n\n#roof-case-study .path-step .number{\n  display:inline-flex;\n  margin-bottom:31px;\n  color:#10E7E4;\n  font-size:11px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .path-step h3{font-size:21px;}\n\n#roof-case-study .path-step p{\n  margin-bottom:0;\n  font-size:13px;\n}\n\n\n\/* =========================================================\n   SERVICE LINKS\n   ========================================================= *\/\n\n#roof-case-study .service-links{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:14px;\n}\n\n#roof-case-study .service-link{\n  display:block;\n  min-height:175px;\n  padding:22px;\n  border:1px solid var(--line);\n  border-radius:16px;\n  background:#fff;\n  transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease;\n}\n\n#roof-case-study .service-link:hover{\n  transform:translateY(-3px);\n  border-color:#C8D1DC;\n  box-shadow:var(--shadow);\n}\n\n#roof-case-study .service-link small{\n  display:block;\n  margin-bottom:30px;\n  color:#7A879A;\n  font-size:9px;\n  font-weight:900;\n  letter-spacing:.1em;\n  text-transform:uppercase;\n}\n\n#roof-case-study .service-link strong{\n  display:block;\n  margin-bottom:6px;\n  font-size:17px;\n}\n\n#roof-case-study .service-link span{\n  color:#6A778A;\n  font-size:12px;\n  line-height:1.5;\n}\n\n\n\/* =========================================================\n   CTA\n   ========================================================= *\/\n\n#roof-case-study .cta{\n  position:relative;\n  overflow:hidden;\n  padding:84px 0;\n  background:\n    radial-gradient(circle at 88% 5%,rgba(117,71,255,.22),transparent 30%),\n    radial-gradient(circle at 8% 100%,rgba(16,216,222,.13),transparent 25%),\n    var(--navy);\n}\n\n#roof-case-study .cta:before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  opacity:.16;\n  background:\n    repeating-radial-gradient(\n      ellipse at 88% 24%,\n      transparent 0 38px,\n      rgba(72,109,170,.45) 39px 40px,\n      transparent 41px 80px\n    );\n}\n\n#roof-case-study .cta-inner{\n  position:relative;\n  z-index:2;\n  display:grid;\n  grid-template-columns:minmax(0,1.25fr) auto;\n  gap:40px;\n  align-items:center;\n}\n\n#roof-case-study .cta h2{\n  max-width:780px;\n  margin-bottom:13px;\n  color:#fff;\n}\n\n#roof-case-study .cta p{\n  max-width:760px;\n  margin-bottom:0;\n  color:#B9C5D3;\n}\n\n#roof-case-study .button{\n  display:inline-flex;\n  min-height:52px;\n  padding:0 21px;\n  align-items:center;\n  justify-content:center;\n  border-radius:8px;\n  background:linear-gradient(90deg,var(--pink),var(--purple),var(--blue),var(--cyan));\n  color:#fff!important;\n  font-size:13px;\n  font-weight:900;\n  white-space:nowrap;\n  box-shadow:0 15px 32px rgba(58,91,230,.22);\n}\n\n\n\/* =========================================================\n   RESPONSIVE\n   ========================================================= *\/\n\n@media(max-width:980px){\n  #roof-case-study .hero-grid,\n  #roof-case-study .start-grid,\n  #roof-case-study .technical-grid,\n  #roof-case-study .advantage-grid,\n  #roof-case-study .cta-inner{\n    grid-template-columns:1fr;\n  }\n\n  #roof-case-study .metric-grid,\n  #roof-case-study .grid-4,\n  #roof-case-study .turnaround,\n  #roof-case-study .path,\n  #roof-case-study .service-links{\n    grid-template-columns:repeat(2,1fr);\n  }\n\n  #roof-case-study .challenge-grid,\n  #roof-case-study .result-grid,\n  #roof-case-study .work-grid{\n    grid-template-columns:1fr;\n  }\n\n  #roof-case-study .form-card{max-width:650px;}\n  #roof-case-study .cta .button{width:max-content;}\n}\n\n@media(max-width:680px){\n  #roof-case-study .wrap{\n    width:min(100% - 28px,1200px);\n  }\n\n  #roof-case-study .hero{\n    padding:34px 0 42px;\n  }\n\n  #roof-case-study .hero h1{\n    font-size:clamp(35px,11vw,49px);\n    line-height:1;\n  }\n\n  #roof-case-study .hero .lead{font-size:15px;}\n\n  #roof-case-study .breadcrumbs{margin-bottom:23px;}\n\n  #roof-case-study .section,\n  #roof-case-study .cta{padding:64px 0;}\n\n  #roof-case-study h2{\n    font-size:clamp(31px,10vw,43px);\n  }\n\n  #roof-case-study .metric-grid,\n  #roof-case-study .grid-2,\n  #roof-case-study .grid-3,\n  #roof-case-study .grid-4,\n  #roof-case-study .turnaround,\n  #roof-case-study .work-grid,\n  #roof-case-study .path,\n  #roof-case-study .service-links,\n  #roof-case-study .technical-nodes{\n    grid-template-columns:1fr;\n  }\n\n  #roof-case-study .metric{\n    min-height:auto;\n    padding:20px 0;\n    border-right:0;\n    border-bottom:1px solid var(--line);\n  }\n\n  #roof-case-study .metric:last-child{border-bottom:0;}\n\n  #roof-case-study .form-card{\n    padding:25px 20px 22px;\n  }\n\n  #roof-case-study .form-card .hs-form .form-columns-2{\n    display:block!important;\n  }\n\n  #roof-case-study .form-card .hs-form .form-columns-2 .hs-form-field{\n    width:100%!important;\n  }\n\n  #roof-case-study .context-panel,\n  #roof-case-study .technical-map{\n    padding:23px;\n  }\n\n  #roof-case-study .challenge,\n  #roof-case-study .turn-card,\n  #roof-case-study .result,\n  #roof-case-study .work-panel{\n    min-height:auto;\n  }\n}\n<\/style>\n\n\n<!-- ======================================================\n     HERO\n     ====================================================== -->\n\n<header class=\"hero\">\n  <div class=\"wrap hero-grid\">\n\n    <div>\n      <nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\">\n        <a href=\"\/\">Home<\/a>\n        <span class=\"sep\">\/<\/span>\n        <a href=\"\/case-studies\/\">Case Studies<\/a>\n        <span class=\"sep\">\/<\/span>\n        <span>Roofing Manufacturer<\/span>\n      <\/nav>\n\n      <div class=\"eyebrow\">Technical SEO + Content Case Study<\/div>\n\n      <h1>From an 86% Traffic Collapse to 4\u00d7 Organic Growth<\/h1>\n\n      <p class=\"lead\">\n        A hidden noindex directive nearly erased a global roofing manufacturer from search. Cadence SEARCH identified the issue, restored organic visibility, and then turned the recovery into a broader growth program built around DIY content, product discovery, and first-hand manufacturer expertise.\n      <\/p>\n\n      <ul class=\"hero-tags\">\n        <li>Technical SEO<\/li>\n        <li>Content Strategy<\/li>\n        <li>eCommerce Discovery<\/li>\n      <\/ul>\n\n      <div class=\"hero-meta\">\n        Onduline North America \u2022 Roofing manufacturer \u2022 Growth achieved in under one year\n      <\/div>\n    <\/div>\n\n    <aside class=\"form-card\">\n      <h2>Start a Strategy Session<\/h2>\n      <p>\n        Tell us a little about where you are trying to grow. We will use the conversation to identify the technical, content, and search opportunities worth exploring first.\n      <\/p>\n\n      <div id=\"roofHeroForm\"><\/div>\n    <\/aside>\n\n  <\/div>\n<\/header>\n\n\n<!-- ======================================================\n     METRICS\n     ====================================================== -->\n\n<section class=\"metric-strip\">\n  <div class=\"wrap metric-grid\">\n\n    <div class=\"metric\">\n      <small>Initial Crisis<\/small>\n      <strong>\u221286%<\/strong>\n      <p>Organic traffic declined within one month after the website was accidentally set to noindex.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Technical Recovery<\/small>\n      <strong>Restored<\/strong>\n      <p>Removing the blocking directive returned the site to its normal organic baseline.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Growth Outcome<\/small>\n      <strong>4\u00d7<\/strong>\n      <p>The expanded technical and content program quadrupled organic traffic in under a year.<\/p>\n    <\/div>\n\n    <div class=\"metric\">\n      <small>Competitive Win<\/small>\n      <strong>Retailers Overtaken<\/strong>\n      <p>Onduline began ranking above Home Depot and Lowe\u2019s for searches tied to its own products.<\/p>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CLIENT \/ STARTING POINT\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap start-grid\">\n\n    <div>\n      <div class=\"eyebrow\">The Client<\/div>\n      <h2>A global roofing manufacturer preparing for greater US growth.<\/h2>\n\n      <p class=\"lead\">\n        Onduline develops roofing materials used across more than 100 countries. The North American team wanted to reach more homeowners, DIY builders, contractors, and customers researching roofing projects online.\n      <\/p>\n\n      <p>\n        The company already had an established international brand and a strong product story. The immediate problem was not demand. It was that search engines had suddenly stopped including the website.\n      <\/p>\n\n      <div class=\"industry-tags\">\n        <span>Roofing Products<\/span>\n        <span>DIY Home Improvement<\/span>\n        <span>US Market Expansion<\/span>\n        <span>Global Manufacturer<\/span>\n        <span>eCommerce Discovery<\/span>\n      <\/div>\n    <\/div>\n\n    <aside class=\"context-panel\">\n      <div class=\"label\">The Warning Signs<\/div>\n      <h3>It looked like an algorithm problem.<\/h3>\n\n      <p>\n        Traffic was declining rapidly and consistently. The internal team reviewed performance and troubleshooting possibilities, but the loss continued.\n      <\/p>\n\n      <ul class=\"context-list\">\n        <li>Organic traffic declined day after day<\/li>\n        <li>The drop reached 86% within one month<\/li>\n        <li>Normal performance analysis did not reveal the cause<\/li>\n        <li>The US growth plan depended on organic discovery<\/li>\n        <li>The team needed a fast, accurate diagnosis<\/li>\n      <\/ul>\n    <\/aside>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     THE CRISIS\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Unexpected Obstacle<\/div>\n      <h2>One technical directive made an established website disappear.<\/h2>\n      <p class=\"lead\">\n        A hidden noindex directive told search engines not to include the website in their results. The implementation mistake was small. The business impact was not.\n      <\/p>\n    <\/div>\n\n    <div class=\"challenge-grid\">\n\n      <article class=\"challenge\">\n        <div class=\"num\">01 \u00b7 Visibility<\/div>\n        <h3>Pages were being removed from search<\/h3>\n        <p>\n          The website still worked for visitors, but search engines were being instructed not to maintain normal organic visibility.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">02 \u00b7 Diagnosis<\/div>\n        <h3>The cause was easy to overlook<\/h3>\n        <p>\n          Analytics showed the decline, but not the reason. The answer required direct technical inspection of the website itself.\n        <\/p>\n      <\/article>\n\n      <article class=\"challenge\">\n        <div class=\"num\">03 \u00b7 Business Risk<\/div>\n        <h3>US growth lost a major discovery channel<\/h3>\n        <p>\n          Without organic visibility, customers could not reliably discover products, project ideas, installation guidance, or educational resources.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     TURNAROUND\n     ====================================================== -->\n\n<section class=\"section soft\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Turnaround<\/div>\n      <h2>Fix the foundation first. Then give growth something to build on.<\/h2>\n      <p class=\"lead\">\n        The engagement moved from urgent technical diagnosis into a durable search strategy built around education, relevance, product discovery, and manufacturer expertise.\n      <\/p>\n    <\/div>\n\n    <div class=\"turnaround\">\n\n      <article class=\"turn-card\">\n        <div class=\"step\">01<\/div>\n        <h3>Find the failure<\/h3>\n        <p>\n          Direct technical inspection isolated the noindex directive responsible for the sudden loss of organic visibility.\n        <\/p>\n      <\/article>\n\n      <article class=\"turn-card\">\n        <div class=\"step\">02<\/div>\n        <h3>Restore search access<\/h3>\n        <p>\n          Removing the blocking directive allowed search engines to include the site again and organic traffic returned to its prior baseline.\n        <\/p>\n      <\/article>\n\n      <article class=\"turn-card\">\n        <div class=\"step\">03<\/div>\n        <h3>Expand useful content<\/h3>\n        <p>\n          DIY project resources created new search entry points around installation, planning, product use cases, and customer questions.\n        <\/p>\n      <\/article>\n\n      <article class=\"turn-card\">\n        <div class=\"step\">04<\/div>\n        <h3>Strengthen product discovery<\/h3>\n        <p>\n          Educational content and product relevance worked together, helping Onduline compete with much larger retail domains.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     TECHNICAL TURNAROUND\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap technical-grid\">\n\n    <div>\n      <div class=\"eyebrow\">Technical Recovery<\/div>\n      <h2>The first strategy session found the issue almost immediately.<\/h2>\n\n      <p class=\"lead\">\n        The fastest path back to growth was not another campaign or another piece of content. It was making sure search engines were actually allowed to index the website.\n      <\/p>\n\n      <ul class=\"check-list\">\n        <li>Inspect indexability before chasing more complicated theories.<\/li>\n        <li>Correct the blocking directive at the source.<\/li>\n        <li>Confirm recovery through organic performance data.<\/li>\n        <li>Use the restored technical foundation to support long-term growth.<\/li>\n      <\/ul>\n    <\/div>\n\n    <div class=\"technical-map\">\n\n      <div class=\"technical-core\">\n        <div>\n          <small>Search Eligibility<\/small>\n          <strong>Organic discovery depends on technical access first.<\/strong>\n        <\/div>\n      <\/div>\n\n      <div class=\"technical-nodes\">\n\n        <div class=\"technical-node\">\n          <small>Blocked<\/small>\n          <strong>Noindex Directive<\/strong>\n          <span>Search engines were instructed not to include website pages in normal results.<\/span>\n        <\/div>\n\n        <div class=\"technical-node\">\n          <small>Diagnosed<\/small>\n          <strong>Direct Inspection<\/strong>\n          <span>Technical review isolated the root cause faster than performance data alone could.<\/span>\n        <\/div>\n\n        <div class=\"technical-node\">\n          <small>Corrected<\/small>\n          <strong>Directive Removed<\/strong>\n          <span>The blocking instruction was removed so indexability could return.<\/span>\n        <\/div>\n\n        <div class=\"technical-node\">\n          <small>Recovered<\/small>\n          <strong>Traffic Returned<\/strong>\n          <span>Organic performance moved back toward its established baseline.<\/span>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CONTENT GROWTH\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">Recovery Became Growth<\/div>\n      <h2>Help DIY builders imagine the project before asking them to choose the product.<\/h2>\n      <p class=\"lead\">\n        Once technical visibility returned, the next opportunity was clear: Onduline could create more useful search destinations for people planning real projects.\n      <\/p>\n    <\/div>\n\n    <div class=\"work-grid\">\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">Idea<\/div>\n        <h3>Project Inspiration<\/h3>\n        <p>\n          Content introduced practical ways customers could use roofing products for sheds, outdoor structures, agricultural buildings, and other DIY projects.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">How<\/div>\n        <h3>Useful Guidance<\/h3>\n        <p>\n          Educational resources addressed installation, material, planning, comparison, and project questions customers encountered while researching.\n        <\/p>\n      <\/article>\n\n      <article class=\"work-panel\">\n        <div class=\"tag\">Buy<\/div>\n        <h3>Product Connection<\/h3>\n        <p>\n          Internal pathways connected education and inspiration to the roofing products capable of supporting the project.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     COMPETING WITH RETAILERS\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap advantage-grid\">\n\n    <div>\n      <div class=\"eyebrow\">Competing With Retail Giants<\/div>\n      <h2>Own the expertise around the product\u2014not only the product page.<\/h2>\n\n      <p class=\"lead\">\n        Home Depot and Lowe\u2019s had enormous domain authority and broader retail visibility. Onduline\u2019s advantage was first-hand product knowledge and the ability to create more specific, useful resources for the people planning relevant projects.\n      <\/p>\n\n      <p>\n        That changed the competitive equation. Instead of trying to beat major retailers by imitating their product pages, the manufacturer built a deeper topical footprint around the questions, projects, and applications it knew best.\n      <\/p>\n    <\/div>\n\n    <div class=\"advantage-list\">\n\n      <div class=\"advantage\">\n        <div class=\"code\">OWN<\/div>\n        <div>\n          <strong>First-hand product expertise<\/strong>\n          <span>The manufacturer understood its products, applications, limitations, and common customer questions.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"advantage\">\n        <div class=\"code\">HELP<\/div>\n        <div>\n          <strong>Useful project content<\/strong>\n          <span>Resources solved real installation, planning, and project needs instead of repeating product specifications.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"advantage\">\n        <div class=\"code\">PATH<\/div>\n        <div>\n          <strong>Clear product journeys<\/strong>\n          <span>Readers could move naturally from education and inspiration toward the relevant roofing solution.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"advantage\">\n        <div class=\"code\">WIN<\/div>\n        <div>\n          <strong>Stronger search positions<\/strong>\n          <span>Product and educational relevance worked together against much larger retail domains.<\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     RESULTS\n     ====================================================== -->\n\n<section class=\"section soft\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Results<\/div>\n      <h2>The website moved from technical crisis to sustained organic growth.<\/h2>\n      <p class=\"lead\">\n        The engagement did more than recover lost traffic. It created a larger search footprint, stronger product discovery, and useful content that helped customers plan real projects with Onduline products.\n      <\/p>\n    <\/div>\n\n    <div class=\"result-grid\">\n\n      <article class=\"result\">\n        <small>Organic Growth<\/small>\n        <span class=\"big\">4\u00d7<\/span>\n        <h3>Organic traffic quadrupled<\/h3>\n        <p>\n          The combined technical and content program produced four times the organic traffic in under a year.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Competitive Visibility<\/small>\n        <span class=\"big\">\u2191<\/span>\n        <h3>Major retailers were overtaken<\/h3>\n        <p>\n          Onduline began outranking Home Depot and Lowe\u2019s for searches connected to the manufacturer\u2019s own products.\n        <\/p>\n      <\/article>\n\n      <article class=\"result\">\n        <small>Customer Discovery<\/small>\n        <span class=\"big\">DIY<\/span>\n        <h3>Project content became a growth path<\/h3>\n        <p>\n          DIY resources gave customers across the US more ways to discover the brand, learn, plan, and reach relevant products.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"results-note\">\n      Results shown are based on the original public Cadence case study. Search performance varies based on website condition, competition, implementation, market demand, authority, content quality, and engagement length. Past results do not guarantee future performance.\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     TURNAROUND SEQUENCE\n     ====================================================== -->\n\n<section class=\"section dark\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Sequence Matters<\/div>\n      <h2>Technical SEO created eligibility. Content created growth.<\/h2>\n      <p class=\"lead\">\n        The strongest result came from solving the problems in the right order rather than treating technical SEO, content, and product discovery as disconnected tactics.\n      <\/p>\n    <\/div>\n\n    <div class=\"path\">\n\n      <article class=\"path-step\">\n        <div class=\"number\">01 \u00b7 Crisis<\/div>\n        <h3>Traffic falls 86%<\/h3>\n        <p>An accidental noindex directive removes the site from normal organic visibility.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">02 \u00b7 Recovery<\/div>\n        <h3>The issue is corrected<\/h3>\n        <p>Technical diagnosis isolates the cause and removing the directive restores search access.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">03 \u00b7 Expansion<\/div>\n        <h3>DIY content fills the gap<\/h3>\n        <p>Project-led resources create new search entry points and stronger customer journeys.<\/p>\n      <\/article>\n\n      <article class=\"path-step\">\n        <div class=\"number\">04 \u00b7 Growth<\/div>\n        <h3>Organic traffic reaches 4\u00d7<\/h3>\n        <p>The site broadens visibility and wins important searches against much larger retailers.<\/p>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     SERVICES\n     ====================================================== -->\n\n<section class=\"section\">\n  <div class=\"wrap\">\n\n    <div class=\"section-head\">\n      <div class=\"eyebrow\">The Work Behind the Turnaround<\/div>\n      <h2>More than one search discipline made the recovery stick.<\/h2>\n      <p class=\"lead\">\n        Technical accessibility restored eligibility. Research, page optimization, and content created the durable growth that followed.\n      <\/p>\n    <\/div>\n\n    <div class=\"service-links\">\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/technical-seo-consulting\/\">\n        <small>Foundation<\/small>\n        <strong>Technical SEO<\/strong>\n        <span>Identify crawlability, indexability, performance, rendering, and implementation risks.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-audit\/\">\n        <small>Diagnosis<\/small>\n        <strong>SEO Audit<\/strong>\n        <span>Find the technical, content, structural, and targeting issues limiting organic visibility.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/keyword-research\/\">\n        <small>Opportunity<\/small>\n        <strong>Keyword Research<\/strong>\n        <span>Map real customer demand around projects, products, questions, and commercial intent.<\/span>\n      <\/a>\n\n      <a class=\"service-link\" href=\"\/seo-marketing-consultant\/seo-content-creation\/\">\n        <small>Expansion<\/small>\n        <strong>Content Creation<\/strong>\n        <span>Create useful resources that connect search discovery, customer education, and products.<\/span>\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     CTA\n     ====================================================== -->\n\n<section class=\"cta\">\n  <div class=\"wrap cta-inner\">\n\n    <div>\n      <div class=\"eyebrow\">Map the Next Move<\/div>\n      <h2>Is something quietly limiting your search visibility?<\/h2>\n      <p>\n        Sometimes the biggest growth problem is technical. Sometimes it is content, architecture, authority, or the customer journey. The first job is figuring out which one actually deserves attention.\n      <\/p>\n    <\/div>\n\n    <a class=\"button\" href=\"\/contact\/\">Start a Strategy Session \u2192<\/a>\n\n  <\/div>\n<\/section>\n\n\n<!-- ======================================================\n     HUBSPOT FORM\n     ====================================================== -->\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n(function(){\n  function buildRoofForm(){\n    if(!window.hbspt || !window.hbspt.forms){\n      setTimeout(buildRoofForm,120);\n      return;\n    }\n\n    var mount=document.getElementById(\"roofHeroForm\");\n    if(!mount || mount.dataset.loaded===\"true\") return;\n\n    mount.dataset.loaded=\"true\";\n\n    hbspt.forms.create({\n      portalId:\"9096254\",\n      formId:\"b4a67c96-1e13-4bb1-b917-1dc7b84fec13\",\n      region:\"na2\",\n      target:\"#roofHeroForm\"\n    });\n  }\n\n  buildRoofForm();\n})();\n<\/script>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \/ Case Studies \/ Roofing Manufacturer Technical SEO + Content Case Study From an 86% Traffic Collapse to 4\u00d7 Organic Growth A hidden noindex directive nearly erased a global roofing manufacturer from search. Cadence SEARCH identified the issue, restored organic visibility, and then turned the recovery into a broader growth program built around DIY [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12020,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-22622","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4X Organic Traffic for Roofing Manufacturer | SEO Case Study<\/title>\n<meta name=\"description\" content=\"Learn how one roofing manufacturer lost 86 percent of their organic traffic before quadrupling it in under a year with Cadence SEARCH.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadenceseo.com\/es\/estudios-de-caso\/estudio-de-caso-seo-para-techador\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roofing manufacturer quadruples organic traffic in under a year\" \/>\n<meta property=\"og:description\" content=\"Learn how one roofing manufacturer lost 86 percent of their organic traffic before quadrupling it in under a year with Cadence SEARCH.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadenceseo.com\/es\/estudios-de-caso\/estudio-de-caso-seo-para-techador\/\" \/>\n<meta property=\"og:site_name\" content=\"Cadence SEARCH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cadenceSEOconsulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-05T00:36:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2020\/07\/cropped-cropped-cs-Logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"288\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CadenceSeo\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/case-studies\\\/roofer-seo-case-study\\\/\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/case-studies\\\/roofer-seo-case-study\\\/\",\"name\":\"4X Organic Traffic for Roofing Manufacturer | SEO Case Study\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#website\"},\"datePublished\":\"2023-03-10T20:21:48+00:00\",\"dateModified\":\"2026-09-05T00:36:53+00:00\",\"description\":\"Learn how one roofing manufacturer lost 86 percent of their organic traffic before quadrupling it in under a year with Cadence SEARCH.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/case-studies\\\/roofer-seo-case-study\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cadenceseo.com\\\/case-studies\\\/roofer-seo-case-study\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/case-studies\\\/roofer-seo-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.cadenceseo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.cadenceseo.com\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Roofing manufacturer quadruples organic traffic in under a year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#website\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/\",\"name\":\"Cadenceseo\",\"description\":\"We get you where your audience is searching\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cadenceseo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#organization\",\"name\":\"CadenceSEO, LLC\",\"alternateName\":\"Cadence SEARCH\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/cropped-cs-Logo-footer.png\",\"contentUrl\":\"https:\\\/\\\/www.cadenceseo.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/cropped-cs-Logo-footer.png\",\"width\":288,\"height\":187,\"caption\":\"CadenceSEO, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cadenceseo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cadenceSEOconsulting\",\"https:\\\/\\\/x.com\\\/CadenceSeo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cadence-seo\",\"https:\\\/\\\/www.instagram.com\\\/cadenceseoconsulting\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@cadenceseo\"],\"description\":\"Cadence SEARCH is a digital marketing agency that helps businesses improve visibility across Google, AI-powered search platforms, and other online channels. Our team combines technical SEO, content strategy, digital PR, and AI optimization to build stronger authority, attract qualified traffic, and drive long-term growth.\",\"email\":\"info@cadenceseo.com\",\"telephone\":\"+1-480-341-4627\",\"legalName\":\"CadenceSEO, LLC\",\"foundingDate\":\"2020-07-31\",\"taxID\":\"85-2301834\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tr\u00e1fico org\u00e1nico 4X para fabricante de techos | Estudio de caso SEO","description":"Aprenda c\u00f3mo un fabricante de techos perdi\u00f3 el 86 por ciento de su tr\u00e1fico org\u00e1nico antes de cuadruplicarlo en menos de un a\u00f1o con Cadence SEARCH.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cadenceseo.com\/es\/estudios-de-caso\/estudio-de-caso-seo-para-techador\/","og_locale":"es_MX","og_type":"article","og_title":"Roofing manufacturer quadruples organic traffic in under a year","og_description":"Learn how one roofing manufacturer lost 86 percent of their organic traffic before quadrupling it in under a year with Cadence SEARCH.","og_url":"https:\/\/www.cadenceseo.com\/es\/estudios-de-caso\/estudio-de-caso-seo-para-techador\/","og_site_name":"Cadence SEARCH","article_publisher":"https:\/\/www.facebook.com\/cadenceSEOconsulting","article_modified_time":"2026-09-05T00:36:53+00:00","og_image":[{"width":288,"height":187,"url":"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2020\/07\/cropped-cropped-cs-Logo-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@CadenceSeo","twitter_misc":{"Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cadenceseo.com\/case-studies\/roofer-seo-case-study\/","url":"https:\/\/www.cadenceseo.com\/case-studies\/roofer-seo-case-study\/","name":"Tr\u00e1fico org\u00e1nico 4X para fabricante de techos | Estudio de caso SEO","isPartOf":{"@id":"https:\/\/www.cadenceseo.com\/#website"},"datePublished":"2023-03-10T20:21:48+00:00","dateModified":"2026-09-05T00:36:53+00:00","description":"Aprenda c\u00f3mo un fabricante de techos perdi\u00f3 el 86 por ciento de su tr\u00e1fico org\u00e1nico antes de cuadruplicarlo en menos de un a\u00f1o con Cadence SEARCH.","breadcrumb":{"@id":"https:\/\/www.cadenceseo.com\/case-studies\/roofer-seo-case-study\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cadenceseo.com\/case-studies\/roofer-seo-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cadenceseo.com\/case-studies\/roofer-seo-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.cadenceseo.com\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.cadenceseo.com\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Roofing manufacturer quadruples organic traffic in under a year"}]},{"@type":"WebSite","@id":"https:\/\/www.cadenceseo.com\/#website","url":"https:\/\/www.cadenceseo.com\/","name":"Cadencia","description":"Llegamos a donde tu audiencia est\u00e1 buscando","publisher":{"@id":"https:\/\/www.cadenceseo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cadenceseo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.cadenceseo.com\/#organization","name":"CadenceSEO, LLC","alternateName":"Cadence SEARCH","url":"https:\/\/www.cadenceseo.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cadenceseo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2023\/05\/cropped-cs-Logo-footer.png","contentUrl":"https:\/\/www.cadenceseo.com\/wp-content\/uploads\/2023\/05\/cropped-cs-Logo-footer.png","width":288,"height":187,"caption":"CadenceSEO, LLC"},"image":{"@id":"https:\/\/www.cadenceseo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cadenceSEOconsulting","https:\/\/x.com\/CadenceSeo","https:\/\/www.linkedin.com\/company\/cadence-seo","https:\/\/www.instagram.com\/cadenceseoconsulting\/","https:\/\/www.youtube.com\/@cadenceseo"],"description":"Cadence SEARCH es una agencia de marketing digital que ayuda a las empresas a mejorar su visibilidad en Google, plataformas de b\u00fasqueda impulsadas por IA y otros canales en l\u00ednea. Nuestro equipo combina SEO t\u00e9cnico, estrategia de contenido, relaciones p\u00fablicas digitales y optimizaci\u00f3n con IA para construir una mayor autoridad, atraer tr\u00e1fico calificado e impulsar el crecimiento a largo plazo.","email":"info@cadenceseo.com","telephone":"+1-480-341-4627","legalName":"CadenceSEO, LLC","foundingDate":"2020-07-31","taxID":"85-2301834","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/pages\/22622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/comments?post=22622"}],"version-history":[{"count":9,"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/pages\/22622\/revisions"}],"predecessor-version":[{"id":36369,"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/pages\/22622\/revisions\/36369"}],"up":[{"embeddable":true,"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/pages\/12020"}],"wp:attachment":[{"href":"https:\/\/www.cadenceseo.com\/es\/wp-json\/wp\/v2\/media?parent=22622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}