{"id":22622,"date":"2023-03-10T13:21:48","date_gmt":"2023-03-10T20:21:48","guid":{"rendered":"https:\/\/www.cadenceseo.com\/?page_id=22622"},"modified":"2026-07-29T15:12:28","modified_gmt":"2026-07-29T22:12:28","slug":"estudio-de-caso-seo-para-techador","status":"publish","type":"page","link":"https:\/\/www.cadenceseo.com\/es\/case-studies\/roofer-seo-case-study\/","title":{"rendered":"Fabricante de techos cuadruplica el tr\u00e1fico org\u00e1nico en menos de un a\u00f1o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22622\" class=\"elementor elementor-22622\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e60ede e-con e-atomic-element e-flexbox-base e-616deaf \" data-id=\"0e60ede\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0e60ede\" data-e-type=\"e-flexbox\" data-id=\"0e60ede\">\n    \t\t<div class=\"elementor-element elementor-element-68b754a elementor-widget elementor-widget-html\" data-id=\"68b754a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  #cs-roofing-case-study {\n    --cs-navy: #101733;\n    --cs-navy-2: #171f42;\n    --cs-purple: #7257e8;\n    --cs-purple-dark: #5a3fd0;\n    --cs-lavender: #eeeafd;\n    --cs-lavender-2: #f7f5ff;\n    --cs-pink: #df168f;\n    --cs-cyan: #16c7d9;\n    --cs-mint: #5fd5bd;\n    --cs-text: #26304c;\n    --cs-muted: #66708b;\n    --cs-white: #ffffff;\n    --cs-line: rgba(16, 23, 51, 0.11);\n    --cs-shadow: 0 24px 65px rgba(31, 25, 74, 0.12);\n    --cs-radius-lg: 30px;\n    --cs-radius-md: 20px;\n    color: var(--cs-text);\n    font-family: inherit;\n    overflow: clip;\n  }\n\n  #cs-roofing-case-study,\n  #cs-roofing-case-study * {\n    box-sizing: border-box;\n  }\n\n  #cs-roofing-case-study a {\n    color: inherit;\n  }\n\n  #cs-roofing-case-study .cs-full-bleed {\n    position: relative;\n    left: 50%;\n    width: 100vw;\n    margin-left: -50vw;\n  }\n\n  #cs-roofing-case-study .cs-shell {\n    width: min(1180px, calc(100% - 40px));\n    margin: 0 auto;\n  }\n\n  #cs-roofing-case-study .cs-section {\n    padding: 96px 0;\n    scroll-margin-top: 110px;\n  }\n\n  #cs-roofing-case-study .cs-section--soft {\n    background: var(--cs-lavender-2);\n  }\n\n  #cs-roofing-case-study .cs-section--dark {\n    color: var(--cs-white);\n    background:\n      radial-gradient(circle at 13% 8%, rgba(114, 87, 232, 0.3), transparent 31%),\n      radial-gradient(circle at 88% 87%, rgba(223, 22, 143, 0.18), transparent 28%),\n      var(--cs-navy);\n  }\n\n  #cs-roofing-case-study h1,\n  #cs-roofing-case-study h2,\n  #cs-roofing-case-study h3,\n  #cs-roofing-case-study p {\n    margin-top: 0;\n  }\n\n  #cs-roofing-case-study h1,\n  #cs-roofing-case-study h2,\n  #cs-roofing-case-study h3 {\n    color: var(--cs-navy);\n    font-family: inherit;\n    font-weight: 800;\n    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gap: 9px;\n    overflow: hidden;\n    padding: 12px 20px;\n    border: 1px solid transparent;\n    border-radius: 999px;\n    color: var(--cs-white);\n    background: linear-gradient(105deg, var(--cs-purple), #8d72f5 52%, var(--cs-pink));\n    box-shadow: 0 14px 34px rgba(83, 61, 200, 0.3);\n    font-size: 0.9rem;\n    font-weight: 800;\n    line-height: 1.2;\n    text-decoration: none;\n    transition: transform 0.22s ease, box-shadow 0.22s ease;\n  }\n\n  #cs-roofing-case-study .cs-button::before {\n    position: absolute;\n    top: -40%;\n    left: -60%;\n    width: 40%;\n    height: 180%;\n    background: linear-gradient(90deg, transparent, rgba(255,255,255,0.45), transparent);\n    content: \"\";\n    transform: skewX(-18deg);\n    transition: left 0.7s ease;\n  }\n\n  #cs-roofing-case-study .cs-button:hover {\n    color: var(--cs-white);\n    box-shadow: 0 18px 44px rgba(83, 61, 200, 0.4);\n    transform: translateY(-2px);\n  }\n\n  #cs-roofing-case-study .cs-button:hover::before {\n    left: 125%;\n  }\n\n  #cs-roofing-case-study .cs-button--outline {\n    border-color: rgba(255,255,255,0.34);\n    color: var(--cs-white);\n    background: rgba(255,255,255,0.06);\n    box-shadow: none;\n    backdrop-filter: blur(10px);\n  }\n\n  #cs-roofing-case-study .cs-button--light {\n    border-color: var(--cs-line);\n    color: var(--cs-navy);\n    background: var(--cs-white);\n    box-shadow: 0 12px 28px rgba(30,24,70,0.1);\n  }\n\n  #cs-roofing-case-study .cs-button--light:hover {\n    color: var(--cs-navy);\n  }\n\n  html:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) {\n    margin: 0 !important;\n    padding: 0 !important;\n    overflow-x: clip;\n  }\n\n  body:has(#cs-roofing-case-study) main:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) article:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .site-main:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .entry-content:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .elementor:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .elementor-section:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .elementor-container:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .e-con:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .e-con-inner:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .elementor-widget-html:has(#cs-roofing-case-study),\n  body:has(#cs-roofing-case-study) .elementor-widget-html:has(#cs-roofing-case-study) > .elementor-widget-container {\n    width: 100% !important;\n    max-width: none !important;\n    margin: 0 !important;\n    padding: 0 !important;\n  }\n\n  #cs-roofing-case-study {\n    width: 100%;\n    max-width: none;\n    margin: 0 !important;\n    padding: 0 !important;\n  }\n\n  \/* Hero *\/\n  #cs-roofing-case-study .cs-hero {\n    position: relative;\n    min-height: 600px;\n    display: flex;\n    align-items: center;\n    padding: 50px 0 46px;\n    color: var(--cs-white);\n    background:\n      radial-gradient(circle at 8% 8%, rgba(114, 87, 232, 0.43), transparent 31%),\n      radial-gradient(circle at 88% 18%, rgba(223, 22, 143, 0.2), transparent 27%),\n      linear-gradient(135deg, #111733 0%, #171f42 50%, #111733 100%);\n  }\n\n  #cs-roofing-case-study .cs-hero::before {\n    position: absolute;\n    inset: 0;\n    opacity: 0.15;\n    background-image:\n      linear-gradient(rgba(255,255,255,0.18) 1px, transparent 1px),\n      linear-gradient(90deg, rgba(255,255,255,0.18) 1px, transparent 1px);\n    background-size: 54px 54px;\n    content: \"\";\n    mask-image: linear-gradient(to bottom, black, transparent 88%);\n  }\n\n  #cs-roofing-case-study .cs-hero-grid {\n    position: relative;\n    z-index: 1;\n    display: grid;\n    grid-template-columns: minmax(0, 1.08fr) minmax(380px, 0.78fr);\n    gap: 52px;\n    align-items: center;\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs {\n    margin: 0 0 16px;\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs ol {\n    display: flex;\n    flex-wrap: wrap;\n    align-items: center;\n    gap: 8px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs li {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    color: rgba(255,255,255,0.63);\n    font-size: 0.78rem;\n    font-weight: 700;\n    line-height: 1.4;\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs li:not(:last-child)::after {\n    color: rgba(255,255,255,0.34);\n    content: \"\/\";\n    font-weight: 500;\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs a {\n    color: rgba(255,255,255,0.78);\n    text-decoration: none;\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs a:hover,\n  #cs-roofing-case-study .cs-breadcrumbs a:focus-visible {\n    color: var(--cs-white);\n  }\n\n  #cs-roofing-case-study .cs-breadcrumbs [aria-current=\"page\"] {\n    color: #c9beff;\n  }\n\n  #cs-roofing-case-study .cs-hero-copy > p {\n    max-width: 690px;\n    margin-bottom: 0;\n    color: rgba(255,255,255,0.78);\n    font-size: clamp(1rem, 1.25vw, 1.14rem);\n    line-height: 1.6;\n  }\n\n  #cs-roofing-case-study .cs-hero-points {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px 18px;\n    margin: 22px 0 0;\n    padding: 0;\n    list-style: none;\n  }\n\n  #cs-roofing-case-study .cs-hero-points li {\n    display: flex;\n    align-items: center;\n    gap: 8px;\n    color: rgba(255,255,255,0.86);\n    font-size: 0.84rem;\n    font-weight: 700;\n  }\n\n  #cs-roofing-case-study .cs-hero-points li::before {\n    display: grid;\n    width: 19px;\n    height: 19px;\n    flex: 0 0 19px;\n    place-items: center;\n    border-radius: 50%;\n    color: var(--cs-navy);\n    background: var(--cs-cyan);\n    content: \"\u2713\";\n    font-size: 0.68rem;\n    font-weight: 900;\n  }\n\n  #cs-roofing-case-study .cs-dashboard {\n    position: relative;\n    padding: 20px;\n    border: 1px solid rgba(255,255,255,0.16);\n    border-radius: 26px;\n    background: linear-gradient(145deg, rgba(255,255,255,0.13), rgba(255,255,255,0.045));\n    box-shadow: 0 30px 90px rgba(0,0,0,0.3);\n    backdrop-filter: blur(18px);\n  }\n\n  #cs-roofing-case-study .cs-dashboard::after {\n    position: absolute;\n    right: -22px;\n    bottom: -22px;\n    width: 112px;\n    height: 112px;\n    border-radius: 50%;\n    background: linear-gradient(140deg, rgba(114,87,232,0.75), rgba(223,22,143,0.42));\n    content: \"\";\n    filter: blur(8px);\n    opacity: 0.7;\n    z-index: -1;\n  }\n\n  #cs-roofing-case-study .cs-dashboard-top {\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    gap: 14px;\n    padding-bottom: 14px;\n    border-bottom: 1px solid rgba(255,255,255,0.12);\n  }\n\n  #cs-roofing-case-study .cs-dashboard-brand {\n    font-size: 0.68rem;\n    font-weight: 800;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n  }\n\n  #cs-roofing-case-study .cs-dashboard-status {\n    display: inline-flex;\n    align-items: center;\n    gap: 7px;\n    padding: 6px 8px;\n    border: 1px solid rgba(22,199,217,0.35);\n    border-radius: 999px;\n    color: #b9f7ff;\n    background: rgba(22,199,217,0.1);\n    font-size: 0.66rem;\n    font-weight: 800;\n  }\n\n  #cs-roofing-case-study .cs-dashboard-status::before {\n    width: 7px;\n    height: 7px;\n    border-radius: 50%;\n    background: var(--cs-cyan);\n    box-shadow: 0 0 0 5px rgba(22,199,217,0.1);\n    content: \"\";\n  }\n\n  #cs-roofing-case-study .cs-dashboard-title {\n    margin: 16px 0 5px;\n    color: var(--cs-white);\n    font-size: 1.35rem;\n    font-weight: 800;\n    letter-spacing: -0.03em;\n  }\n\n  #cs-roofing-case-study .cs-dashboard-subtitle {\n    margin-bottom: 14px;\n    color: rgba(255,255,255,0.58);\n    font-size: 0.8rem;\n    line-height: 1.45;\n  }\n\n  #cs-roofing-case-study .cs-workflow {\n    display: grid;\n    gap: 10px;\n  }\n\n  #cs-roofing-case-study .cs-workflow-step {\n    display: grid;\n    grid-template-columns: 34px minmax(0, 1fr) auto;\n    gap: 11px;\n    align-items: center;\n    padding: 10px 11px;\n    border: 1px solid rgba(255,255,255,0.09);\n    border-radius: 13px;\n    background: rgba(16,23,51,0.52);\n  }\n\n  #cs-roofing-case-study .cs-workflow-icon {\n    display: grid;\n    width: 34px;\n    height: 34px;\n    place-items: center;\n    border-radius: 10px;\n    color: #d6ceff;\n    background: rgba(114,87,232,0.24);\n    font-size: 0.65rem;\n    font-weight: 900;\n  }\n\n  #cs-roofing-case-study .cs-workflow-step strong {\n    display: block;\n    margin-bottom: 2px;\n    color: var(--cs-white);\n    font-size: 0.8rem;\n  }\n\n  #cs-roofing-case-study .cs-workflow-step small {\n    display: block;\n    color: rgba(255,255,255,0.52);\n    font-size: 0.69rem;\n    line-height: 1.35;\n  }\n\n  #cs-roofing-case-study .cs-workflow-state {\n    color: var(--cs-cyan);\n    font-size: 0.64rem;\n    font-weight: 850;\n    text-transform: uppercase;\n  }\n\n  \/* Outcome strip *\/\n  #cs-roofing-case-study .cs-outcome-strip {\n    position: relative;\n    z-index: 2;\n    margin-top: -1px;\n    padding: 0 0 26px;\n    background: var(--cs-white);\n  }\n\n  #cs-roofing-case-study .cs-outcome-grid {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    transform: translateY(-28px);\n    border: 1px solid var(--cs-line);\n    border-radius: 22px;\n    background: var(--cs-white);\n    box-shadow: var(--cs-shadow);\n  }\n\n  #cs-roofing-case-study .cs-outcome {\n    min-height: 146px;\n    padding: 25px;\n    border-right: 1px solid var(--cs-line);\n  }\n\n  #cs-roofing-case-study .cs-outcome:last-child {\n    border-right: 0;\n  }\n\n  #cs-roofing-case-study .cs-outcome-label {\n    display: inline-flex;\n    margin-bottom: 12px;\n    color: var(--cs-purple-dark);\n    font-size: 0.68rem;\n    font-weight: 900;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n  }\n\n  #cs-roofing-case-study .cs-outcome strong {\n    display: block;\n    margin-bottom: 7px;\n    color: var(--cs-navy);\n    font-size: 1rem;\n    line-height: 1.3;\n  }\n\n  #cs-roofing-case-study .cs-outcome p {\n    margin: 0;\n    font-size: 0.86rem;\n    line-height: 1.55;\n  }\n\n  \/* Generic cards *\/\n  #cs-roofing-case-study .cs-grid-3,\n  #cs-roofing-case-study .cs-grid-4 {\n    display: grid;\n    gap: 22px;\n  }\n\n  #cs-roofing-case-study .cs-grid-3 {\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n  }\n\n  #cs-roofing-case-study .cs-grid-4 {\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n  }\n\n  #cs-roofing-case-study .cs-card {\n    position: relative;\n    height: 100%;\n    padding: 28px;\n    border: 1px solid var(--cs-line);\n    border-radius: var(--cs-radius-md);\n    background: var(--cs-white);\n    box-shadow: 0 14px 40px rgba(30,24,70,0.055);\n  }\n\n  #cs-roofing-case-study .cs-card p:last-child {\n    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rgba(114,87,232,0.16);\n    border-radius: 999px;\n    color: var(--cs-purple-dark);\n    background: var(--cs-lavender-2);\n    font-size: 0.74rem;\n    font-weight: 850;\n  }\n\n  #cs-roofing-case-study .cs-chip-row {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 9px;\n    margin-top: 22px;\n  }\n\n  #cs-roofing-case-study .cs-chip {\n    display: inline-flex;\n    min-height: 35px;\n    align-items: center;\n    padding: 7px 11px;\n    border: 1px solid rgba(114,87,232,0.15);\n    border-radius: 999px;\n    color: var(--cs-navy);\n    background: var(--cs-white);\n    box-shadow: 0 7px 20px rgba(30,24,70,0.05);\n    font-size: 0.74rem;\n    font-weight: 800;\n  }\n\n  #cs-roofing-case-study .cs-list {\n    display: grid;\n    gap: 13px;\n    margin: 24px 0 0;\n    padding: 0;\n    list-style: none;\n  }\n\n  #cs-roofing-case-study .cs-list li {\n    position: relative;\n    padding-left: 31px;\n    color: var(--cs-text);\n    font-size: 0.96rem;\n    font-weight: 700;\n    line-height: 1.5;\n  }\n\n  #cs-roofing-case-study .cs-list li::before {\n    position: absolute;\n    top: 0.15em;\n    left: 0;\n    display: grid;\n    width: 21px;\n    height: 21px;\n    place-items: center;\n    border-radius: 50%;\n    color: var(--cs-purple-dark);\n    background: var(--cs-lavender);\n    content: \"\u2713\";\n    font-size: 0.7rem;\n    font-weight: 900;\n  }\n\n  #cs-roofing-case-study .cs-section--dark .cs-list li {\n    color: rgba(255,255,255,0.83);\n  }\n\n  #cs-roofing-case-study .cs-section--dark .cs-list li::before {\n    color: var(--cs-navy);\n    background: var(--cs-cyan);\n  }\n\n  \/* Challenge section *\/\n  #cs-roofing-case-study .cs-challenge-card {\n    border-color: rgba(255,255,255,0.12);\n    color: var(--cs-white);\n    background: rgba(255,255,255,0.065);\n    box-shadow: none;\n  }\n\n  #cs-roofing-case-study .cs-challenge-card h3 {\n    color: var(--cs-white);\n  }\n\n  #cs-roofing-case-study .cs-challenge-card p {\n    color: rgba(255,255,255,0.68);\n  }\n\n  #cs-roofing-case-study .cs-challenge-num {\n    display: inline-flex;\n    margin-bottom: 20px;\n    color: #c9beff;\n    font-size: 0.72rem;\n    font-weight: 900;\n    letter-spacing: 0.12em;\n  }\n\n  \/* Architecture visual *\/\n  #cs-roofing-case-study .cs-architecture {\n    position: relative;\n    overflow: hidden;\n    padding: 34px;\n    border: 1px solid rgba(114,87,232,0.15);\n    border-radius: var(--cs-radius-lg);\n    background:\n      radial-gradient(circle at 88% 12%, rgba(22,199,217,0.13), transparent 28%),\n      var(--cs-white);\n    box-shadow: var(--cs-shadow);\n  }\n\n  #cs-roofing-case-study .cs-architecture::before {\n    position: absolute;\n    inset: 0;\n    opacity: 0.12;\n    background-image: radial-gradient(circle, rgba(114,87,232,0.6) 1px, transparent 1.5px);\n    background-size: 24px 24px;\n    content: \"\";\n  }\n\n  #cs-roofing-case-study .cs-architecture-inner {\n    position: relative;\n    display: grid;\n    gap: 16px;\n  }\n\n  #cs-roofing-case-study .cs-architecture-core {\n    max-width: 290px;\n    margin: 0 auto;\n    padding: 20px;\n    border-radius: 18px;\n    color: var(--cs-white);\n    background: linear-gradient(135deg, var(--cs-purple), var(--cs-purple-dark));\n    text-align: center;\n  }\n\n  #cs-roofing-case-study .cs-architecture-core strong {\n    display: block;\n    margin-bottom: 5px;\n    font-size: 1rem;\n  }\n\n  #cs-roofing-case-study .cs-architecture-core span {\n    font-size: 0.75rem;\n    opacity: 0.78;\n  }\n\n  #cs-roofing-case-study .cs-architecture-grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 12px;\n  }\n\n  #cs-roofing-case-study .cs-architecture-node {\n    padding: 16px;\n    border: 1px solid var(--cs-line);\n    border-radius: 15px;\n    background: rgba(255,255,255,0.92);\n  }\n\n  #cs-roofing-case-study .cs-architecture-node strong {\n    display: block;\n    margin-bottom: 4px;\n    color: var(--cs-navy);\n    font-size: 0.85rem;\n  }\n\n  #cs-roofing-case-study .cs-architecture-node small {\n    color: var(--cs-muted);\n    font-size: 0.72rem;\n    line-height: 1.4;\n  }\n\n  \/* Strategy steps *\/\n  #cs-roofing-case-study .cs-strategy-card {\n    overflow: hidden;\n    padding: 0;\n  }\n\n  #cs-roofing-case-study .cs-strategy-head {\n    min-height: 145px;\n    padding: 27px;\n    color: var(--cs-white);\n    background:\n      radial-gradient(circle at 88% 10%, rgba(22,199,217,0.22), transparent 32%),\n      linear-gradient(135deg, var(--cs-navy), var(--cs-navy-2));\n  }\n\n  #cs-roofing-case-study .cs-strategy-head h3 {\n    color: var(--cs-white);\n  }\n\n  #cs-roofing-case-study .cs-strategy-step {\n    display: inline-flex;\n    margin-bottom: 16px;\n    color: #c9beff;\n    font-size: 0.7rem;\n    font-weight: 900;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n  }\n\n  #cs-roofing-case-study .cs-strategy-body {\n    padding: 27px;\n  }\n\n  \/* Signal board *\/\n  #cs-roofing-case-study .cs-signal-board {\n    position: relative;\n    overflow: hidden;\n    padding: 34px;\n    border: 1px solid rgba(255,255,255,0.12);\n    border-radius: var(--cs-radius-lg);\n    background: rgba(255,255,255,0.07);\n  }\n\n  #cs-roofing-case-study .cs-signal-board::before {\n    position: absolute;\n    inset: 0;\n    opacity: 0.17;\n    background-image: radial-gradient(circle, rgba(255,255,255,0.65) 1px, transparent 1.5px);\n    background-size: 25px 25px;\n    content: \"\";\n  }\n\n  #cs-roofing-case-study .cs-signal-stack {\n    position: relative;\n    display: grid;\n    gap: 14px;\n  }\n\n  #cs-roofing-case-study .cs-signal {\n    display: grid;\n    grid-template-columns: 42px minmax(0, 1fr) auto;\n    gap: 14px;\n    align-items: center;\n    padding: 16px;\n    border: 1px solid rgba(255,255,255,0.1);\n    border-radius: 16px;\n    background: rgba(16,23,51,0.74);\n  }\n\n  #cs-roofing-case-study .cs-signal-icon {\n    display: grid;\n    width: 42px;\n    height: 42px;\n    place-items: center;\n    border-radius: 12px;\n    color: #d6ceff;\n    background: rgba(114,87,232,0.24);\n    font-size: 0.68rem;\n    font-weight: 900;\n  }\n\n  #cs-roofing-case-study .cs-signal strong {\n    display: block;\n    margin-bottom: 3px;\n    color: var(--cs-white);\n    font-size: 0.91rem;\n  }\n\n  #cs-roofing-case-study .cs-signal small {\n    display: block;\n    color: rgba(255,255,255,0.53);\n    font-size: 0.75rem;\n    line-height: 1.45;\n  }\n\n  #cs-roofing-case-study .cs-signal-state {\n    color: var(--cs-cyan);\n    font-size: 0.7rem;\n    font-weight: 800;\n    text-transform: uppercase;\n  }\n\n  \/* Results *\/\n  #cs-roofing-case-study .cs-result-card {\n    padding: 30px;\n    border-top: 4px solid var(--cs-purple);\n  }\n\n  #cs-roofing-case-study .cs-result-card:nth-child(2) {\n    border-top-color: var(--cs-cyan);\n  }\n\n  #cs-roofing-case-study .cs-result-card:nth-child(3) {\n    border-top-color: var(--cs-pink);\n  }\n\n  #cs-roofing-case-study .cs-result-icon {\n    display: inline-flex;\n    margin-bottom: 18px;\n    color: var(--cs-purple-dark);\n    font-size: 0.74rem;\n    font-weight: 900;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n  }\n\n  #cs-roofing-case-study .cs-disclaimer {\n    margin-top: 28px;\n    padding: 17px 19px;\n    border: 1px solid rgba(114,87,232,0.15);\n    border-radius: 14px;\n    color: var(--cs-muted);\n    background: var(--cs-lavender-2);\n    font-size: 0.8rem;\n    line-height: 1.55;\n  }\n\n  \/* Timeline *\/\n  #cs-roofing-case-study .cs-timeline {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    gap: 0;\n    margin-top: 46px;\n  }\n\n  #cs-roofing-case-study .cs-timeline-item {\n    position: relative;\n    padding: 42px 24px 0 0;\n  }\n\n  #cs-roofing-case-study .cs-timeline-item::before {\n    position: absolute;\n    top: 9px;\n    left: 0;\n    width: 100%;\n    height: 2px;\n    background: rgba(114,87,232,0.18);\n    content: \"\";\n  }\n\n  #cs-roofing-case-study .cs-timeline-item:last-child::before {\n    width: 18px;\n  }\n\n  #cs-roofing-case-study .cs-timeline-item::after {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 20px;\n    height: 20px;\n    border: 5px solid var(--cs-lavender);\n    border-radius: 50%;\n    background: var(--cs-purple);\n    content: \"\";\n  }\n\n  #cs-roofing-case-study .cs-timeline-label {\n    display: inline-flex;\n    margin-bottom: 9px;\n    color: var(--cs-purple-dark);\n    font-size: 0.7rem;\n    font-weight: 900;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n  }\n\n  \/* Related *\/\n  #cs-roofing-case-study .cs-related-link {\n    display: flex;\n    height: 100%;\n    flex-direction: column;\n    padding: 28px;\n    border: 1px solid rgba(255,255,255,0.13);\n    border-radius: var(--cs-radius-md);\n    color: var(--cs-white);\n    background: rgba(255,255,255,0.06);\n    text-decoration: none;\n    transition: transform 0.22s ease, background 0.22s ease;\n  }\n\n  #cs-roofing-case-study .cs-related-link:hover {\n    color: var(--cs-white);\n    background: rgba(255,255,255,0.1);\n    transform: translateY(-4px);\n  }\n\n  #cs-roofing-case-study .cs-related-link h3 {\n    color: var(--cs-white);\n  }\n\n  #cs-roofing-case-study .cs-related-link p {\n    flex: 1;\n  }\n\n  #cs-roofing-case-study .cs-related-link span {\n    margin-top: 18px;\n    color: #c9beff;\n    font-size: 0.86rem;\n    font-weight: 800;\n  }\n\n  \/* CTA *\/\n  #cs-roofing-case-study .cs-final-cta {\n    padding: 88px 0;\n    color: var(--cs-white);\n    background:\n      radial-gradient(circle at 12% 20%, rgba(255,255,255,0.19), transparent 24%),\n      radial-gradient(circle at 88% 80%, rgba(22,199,217,0.3), transparent 25%),\n      linear-gradient(118deg, #6347d6, #7257e8 52%, #c42a91);\n  }\n\n  #cs-roofing-case-study .cs-cta-box {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) auto;\n    gap: 50px;\n    align-items: center;\n  }\n\n  #cs-roofing-case-study .cs-final-cta h2 {\n    max-width: 820px;\n    margin-bottom: 15px;\n    color: var(--cs-white);\n  }\n\n  #cs-roofing-case-study .cs-final-cta p {\n    max-width: 780px;\n    margin-bottom: 0;\n    color: rgba(255,255,255,0.8);\n  }\n\n  #cs-roofing-case-study .cs-cta-notes {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px 20px;\n    margin-top: 23px;\n    color: rgba(255,255,255,0.8);\n    font-size: 0.8rem;\n    font-weight: 700;\n  }\n\n  #cs-roofing-case-study .cs-cta-notes span::before {\n    margin-right: 7px;\n    content: \"\u2713\";\n    font-weight: 900;\n  }\n\n  @media (max-width: 1024px) {\n    #cs-roofing-case-study .cs-hero-grid,\n    #cs-roofing-case-study .cs-split {\n      grid-template-columns: 1fr;\n    }\n\n    #cs-roofing-case-study .cs-dashboard {\n      max-width: 680px;\n    }\n\n    #cs-roofing-case-study .cs-heading-row {\n      grid-template-columns: 1fr;\n      gap: 24px;\n    }\n\n    #cs-roofing-case-study .cs-grid-4,\n    #cs-roofing-case-study .cs-outcome-grid {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    #cs-roofing-case-study .cs-outcome:nth-child(2) {\n      border-right: 0;\n    }\n\n    #cs-roofing-case-study .cs-outcome:nth-child(-n+2) {\n      border-bottom: 1px solid var(--cs-line);\n    }\n\n    #cs-roofing-case-study .cs-timeline {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n      gap: 34px 0;\n    }\n\n    #cs-roofing-case-study .cs-timeline-item:nth-child(2)::before,\n    #cs-roofing-case-study .cs-timeline-item:last-child::before {\n      width: 18px;\n    }\n  }\n\n  @media (max-width: 767px) {\n    #cs-roofing-case-study .cs-shell {\n      width: min(100% - 28px, 1180px);\n    }\n\n    #cs-roofing-case-study .cs-section {\n      padding: 70px 0;\n    }\n\n    #cs-roofing-case-study .cs-hero {\n      min-height: auto;\n      padding: 54px 0;\n    }\n\n    #cs-roofing-case-study .cs-hero-grid {\n      gap: 36px;\n    }\n\n    #cs-roofing-case-study h1 {\n      font-size: clamp(2.25rem, 11vw, 3.25rem);\n    }\n\n    #cs-roofing-case-study h2 {\n      font-size: clamp(2rem, 10vw, 2.85rem);\n    }\n\n    #cs-roofing-case-study .cs-button-row,\n    #cs-roofing-case-study .cs-button {\n      width: 100%;\n    }\n\n    #cs-roofing-case-study .cs-hero-points {\n      display: grid;\n    }\n\n    #cs-roofing-case-study .cs-grid-3,\n    #cs-roofing-case-study .cs-grid-4,\n    #cs-roofing-case-study .cs-outcome-grid,\n    #cs-roofing-case-study .cs-architecture-grid,\n    #cs-roofing-case-study .cs-timeline {\n      grid-template-columns: 1fr;\n    }\n\n    #cs-roofing-case-study .cs-outcome {\n      min-height: auto;\n      border-right: 0;\n      border-bottom: 1px solid var(--cs-line);\n    }\n\n    #cs-roofing-case-study .cs-outcome:last-child {\n      border-bottom: 0;\n    }\n\n    #cs-roofing-case-study .cs-dashboard,\n    #cs-roofing-case-study .cs-card,\n    #cs-roofing-case-study .cs-panel,\n    #cs-roofing-case-study .cs-architecture,\n    #cs-roofing-case-study .cs-signal-board {\n      border-radius: 20px;\n    }\n\n    #cs-roofing-case-study .cs-signal {\n      grid-template-columns: 38px minmax(0, 1fr);\n    }\n\n    #cs-roofing-case-study .cs-signal-state {\n      grid-column: 2;\n    }\n\n    #cs-roofing-case-study .cs-workflow-step {\n      grid-template-columns: 34px minmax(0, 1fr);\n    }\n\n    #cs-roofing-case-study .cs-workflow-state {\n      grid-column: 2;\n    }\n\n    #cs-roofing-case-study .cs-timeline-item,\n    #cs-roofing-case-study .cs-timeline-item:nth-child(2),\n    #cs-roofing-case-study .cs-timeline-item:last-child {\n      padding: 0 0 0 42px;\n    }\n\n    #cs-roofing-case-study .cs-timeline-item::before,\n    #cs-roofing-case-study .cs-timeline-item:nth-child(2)::before,\n    #cs-roofing-case-study .cs-timeline-item:last-child::before {\n      top: 0;\n      left: 9px;\n      width: 2px;\n      height: calc(100% + 24px);\n    }\n\n    #cs-roofing-case-study .cs-timeline-item:last-child::before {\n      height: 18px;\n    }\n\n    #cs-roofing-case-study .cs-timeline-item::after {\n      top: 0;\n    }\n\n    #cs-roofing-case-study .cs-cta-box {\n      grid-template-columns: 1fr;\n      gap: 30px;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    #cs-roofing-case-study *,\n    #cs-roofing-case-study *::before,\n    #cs-roofing-case-study *::after {\n      scroll-behavior: auto !important;\n      transition: none !important;\n    }\n  }\n<\/style>\n\n<div id=\"cs-roofing-case-study\">\n  <!-- HERO -->\n  <section class=\"cs-hero cs-full-bleed\" aria-labelledby=\"cs-roofing-case-title\">\n    <div class=\"cs-shell cs-hero-grid\">\n      <div class=\"cs-hero-copy\">\n        <nav class=\"cs-breadcrumbs\" aria-label=\"Breadcrumb\">\n          <ol>\n            <li><a href=\"https:\/\/www.cadenceseo.com\/\">Home<\/a><\/li>\n            <li><a href=\"https:\/\/www.cadenceseo.com\/case-studies\/\">Case Studies<\/a><\/li>\n            <li><span aria-current=\"page\">Roofing Manufacturer<\/span><\/li>\n          <\/ol>\n        <\/nav>\n        <div class=\"cs-kicker\">Technical SEO &amp; Content Case Study<\/div>\n        <h1 id=\"cs-roofing-case-title\">From an 86% traffic collapse to 4\u00d7 organic growth.<\/h1>\n        <p>A hidden noindex tag nearly erased a global roofing manufacturer from search. Cadence SEO diagnosed the issue, restored visibility, and then built a content strategy that helped the brand grow beyond recovery and compete with major home-improvement retailers.<\/p>\n\n        <div class=\"cs-button-row\">\n          <a class=\"cs-button\" href=\"#case-study-overview\">Explore the Turnaround <span aria-hidden=\"true\">\u2193<\/span><\/a>\n          <a class=\"cs-button cs-button--outline\" href=\"https:\/\/www.cadenceseo.com\/case-studies\/\">View All Case Studies <span aria-hidden=\"true\">\u2192<\/span><\/a>\n        <\/div>\n\n        <ul class=\"cs-hero-points\" aria-label=\"Case study overview\">\n          <li>Roofing Manufacturer<\/li>\n          <li>Technical SEO &amp; Content<\/li>\n          <li>Growth in Under One Year<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"cs-dashboard\" aria-label=\"Roofing manufacturer SEO turnaround framework\">\n        <div class=\"cs-dashboard-top\">\n          <span class=\"cs-dashboard-brand\">Cadence SEO Turnaround<\/span>\n          <span class=\"cs-dashboard-status\">Visibility Restored<\/span>\n        <\/div>\n        <div class=\"cs-dashboard-title\">Recovery Became Growth<\/div>\n        <div class=\"cs-dashboard-subtitle\">The engagement moved from urgent technical diagnosis to a durable strategy built around education, relevance, and stronger product discovery.<\/div>\n\n        <div class=\"cs-workflow\">\n          <div class=\"cs-workflow-step\">\n            <span class=\"cs-workflow-icon\">01<\/span>\n            <span><strong>Find the Failure<\/strong><small>A hidden noindex tag blocked organic visibility<\/small><\/span>\n            <span class=\"cs-workflow-state\">Diagnosed<\/span>\n          <\/div>\n          <div class=\"cs-workflow-step\">\n            <span class=\"cs-workflow-icon\">02<\/span>\n            <span><strong>Restore Access<\/strong><small>Removing the directive returned traffic to normal<\/small><\/span>\n            <span class=\"cs-workflow-state\">Recovered<\/span>\n          <\/div>\n          <div class=\"cs-workflow-step\">\n            <span class=\"cs-workflow-icon\">03<\/span>\n            <span><strong>Expand Content<\/strong><small>DIY-focused resources created new search pathways<\/small><\/span>\n            <span class=\"cs-workflow-state\">Published<\/span>\n          <\/div>\n          <div class=\"cs-workflow-step\">\n            <span class=\"cs-workflow-icon\">04<\/span>\n            <span><strong>Compete for Products<\/strong><small>The brand began outranking major retailers<\/small><\/span>\n            <span class=\"cs-workflow-state\">Won<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- OUTCOMES -->\n  <section class=\"cs-outcome-strip cs-full-bleed\" aria-label=\"Selected outcomes\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-outcome-grid\">\n        <div class=\"cs-outcome\">\n          <span class=\"cs-outcome-label\">Initial Crisis<\/span>\n          <strong>86% traffic decline<\/strong>\n          <p>Organic traffic fell sharply in a single month after the website was accidentally set to noindex.<\/p>\n        <\/div>\n        <div class=\"cs-outcome\">\n          <span class=\"cs-outcome-label\">Technical Recovery<\/span>\n          <strong>Visibility restored<\/strong>\n          <p>Removing the blocking directive returned the site to its normal organic baseline.<\/p>\n        <\/div>\n        <div class=\"cs-outcome\">\n          <span class=\"cs-outcome-label\">Growth Outcome<\/span>\n          <strong>4\u00d7 organic traffic<\/strong>\n          <p>The broader SEO program quadrupled organic traffic in under a year.<\/p>\n        <\/div>\n        <div class=\"cs-outcome\">\n          <span class=\"cs-outcome-label\">Competitive Win<\/span>\n          <strong>Retail giants outranked<\/strong>\n          <p>The manufacturer began ranking above Home Depot and Lowe\u2019s for its own products.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- OVERVIEW -->\n  <section id=\"case-study-overview\" class=\"cs-section cs-full-bleed\">\n    <div class=\"cs-shell cs-split\">\n      <div>\n        <div class=\"cs-kicker\">The Client<\/div>\n        <h2>A global roofing manufacturer preparing for greater US growth.<\/h2>\n        <p>Onduline develops innovative roofing materials and operates across more than 100 countries. The company wanted to expand its US presence and reach more homeowners, DIY builders, contractors, and customers researching roofing projects online.<\/p>\n        <p>The product had a compelling use case and an established international brand. The immediate problem was not market demand. It was that search engines had suddenly stopped including the website.<\/p>\n        <div class=\"cs-chip-row\" aria-label=\"Audience and business context\">\n          <span class=\"cs-chip\">Roofing Products<\/span>\n          <span class=\"cs-chip\">DIY Home Improvement<\/span>\n          <span class=\"cs-chip\">US Market Expansion<\/span>\n          <span class=\"cs-chip\">Global Manufacturer<\/span>\n          <span class=\"cs-chip\">Ecommerce Discovery<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"cs-panel\">\n        <span class=\"cs-client-tag\">Onduline North America<\/span>\n        <h3>The warning signs looked like an algorithm problem.<\/h3>\n        <p>Traffic was dropping quickly and consistently. The internal team spent hours reviewing performance and troubleshooting possible causes, but the decline continued.<\/p>\n        <ul class=\"cs-list\">\n          <li>Organic traffic declined day after day<\/li>\n          <li>The drop reached 86% within one month<\/li>\n          <li>Normal SEO analysis did not reveal the cause<\/li>\n          <li>The US growth plan depended on organic discovery<\/li>\n          <li>The team needed a fast, accurate diagnosis<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CRISIS -->\n  <section class=\"cs-section cs-section--dark cs-full-bleed\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-heading-row\">\n        <div>\n          <div class=\"cs-kicker\">The Unexpected Obstacle<\/div>\n          <h2>One technical directive made an established website disappear.<\/h2>\n        <\/div>\n        <p>The site had been marked with a noindex directive. That small implementation mistake told search engines not to include the pages in their results, creating a dramatic decline that looked much larger and more complicated than its actual cause.<\/p>\n      <\/div>\n\n      <div class=\"cs-grid-3\">\n        <article class=\"cs-card cs-challenge-card\">\n          <span class=\"cs-challenge-num\">01 \u00b7 VISIBILITY<\/span>\n          <h3>Pages were being removed from search<\/h3>\n          <p>The site was still online and usable for visitors, but the noindex directive prevented search engines from maintaining normal organic visibility.<\/p>\n        <\/article>\n        <article class=\"cs-card cs-challenge-card\">\n          <span class=\"cs-challenge-num\">02 \u00b7 DIAGNOSIS<\/span>\n          <h3>The cause was easy to overlook<\/h3>\n          <p>Performance data showed the decline, but it could not explain why it happened. The answer required direct technical inspection of the website.<\/p>\n        <\/article>\n        <article class=\"cs-card cs-challenge-card\">\n          <span class=\"cs-challenge-num\">03 \u00b7 BUSINESS RISK<\/span>\n          <h3>US expansion lost its discovery channel<\/h3>\n          <p>Without organic visibility, prospective customers could not reliably discover products, project ideas, or educational resources through search.<\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- DIAGNOSIS -->\n  <section class=\"cs-section cs-section--soft cs-full-bleed\">\n    <div class=\"cs-shell cs-split\">\n      <div>\n        <div class=\"cs-kicker\">The Technical Turnaround<\/div>\n        <h2>The first strategy session uncovered the issue almost immediately.<\/h2>\n        <p>A Cadence SEO strategist reviewed the website and identified the noindex directive. Removing it allowed search engines to include the website again, and traffic returned to its previous level.<\/p>\n        <p>The fast recovery solved the emergency, but it also revealed a larger opportunity. The website could do much more than return to normal\u2014it could become an active growth channel for the US market.<\/p>\n        <ul class=\"cs-list\">\n          <li>Inspect indexability before chasing more complicated theories<\/li>\n          <li>Correct the blocking directive at the source<\/li>\n          <li>Confirm recovery through organic performance data<\/li>\n          <li>Use the restored foundation to support long-term growth<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"cs-architecture\" aria-label=\"Technical recovery illustration\">\n        <div class=\"cs-architecture-inner\">\n          <div class=\"cs-architecture-core\">\n            <strong>Search Visibility<\/strong>\n            <span>Organic discovery depends on technical eligibility first<\/span>\n          <\/div>\n          <div class=\"cs-architecture-grid\">\n            <div class=\"cs-architecture-node\"><strong>Blocked<\/strong><small>Noindex directive prevented pages from appearing<\/small><\/div>\n            <div class=\"cs-architecture-node\"><strong>Diagnosed<\/strong><small>Direct website inspection isolated the root cause<\/small><\/div>\n            <div class=\"cs-architecture-node\"><strong>Corrected<\/strong><small>The blocking instruction was removed<\/small><\/div>\n            <div class=\"cs-architecture-node\"><strong>Recovered<\/strong><small>Organic traffic returned to the previous baseline<\/small><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- NEXT LEVEL -->\n  <section class=\"cs-section cs-full-bleed\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-heading-row\">\n        <div>\n          <div class=\"cs-kicker\">The Next-Level Opportunity<\/div>\n          <h2>Recovery fixed the emergency. Content created the growth.<\/h2>\n        <\/div>\n        <p>Once technical visibility returned, the next gap became clear: the website offered little educational content for DIY audiences, while larger retailers were outranking the manufacturer for searches connected to its own products.<\/p>\n      <\/div>\n\n      <div class=\"cs-strategy-grid\">\n        <article class=\"cs-strategy-card\">\n          <span class=\"cs-strategy-num\">01<\/span>\n          <div>\n            <h3>Research DIY search demand<\/h3>\n            <p>Identify the projects, questions, installation needs, and product searches that potential customers used while planning home-improvement work.<\/p>\n          <\/div>\n        <\/article>\n        <article class=\"cs-strategy-card\">\n          <span class=\"cs-strategy-num\">02<\/span>\n          <div>\n            <h3>Create keyword-informed outlines<\/h3>\n            <p>Give writers a clear structure built around audience intent, useful answers, product relevance, and the information required to complete a project.<\/p>\n          <\/div>\n        <\/article>\n        <article class=\"cs-strategy-card\">\n          <span class=\"cs-strategy-num\">03<\/span>\n          <div>\n            <h3>Publish original project content<\/h3>\n            <p>Develop helpful, compelling resources that inspired DIY builders and showed how Onduline products could bring specific ideas to life.<\/p>\n          <\/div>\n        <\/article>\n        <article class=\"cs-strategy-card\">\n          <span class=\"cs-strategy-num\">04<\/span>\n          <div>\n            <h3>Strengthen product discovery<\/h3>\n            <p>Connect educational resources with relevant products so search visibility supported both customer education and commercial intent.<\/p>\n          <\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CONTENT MODEL -->\n  <section class=\"cs-section cs-section--soft cs-full-bleed\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-heading-row\">\n        <div>\n          <div class=\"cs-kicker\">Content Built for Real Projects<\/div>\n          <h2>Help DIY builders imagine the outcome before asking them to choose the product.<\/h2>\n        <\/div>\n        <p>The content strategy moved beyond basic product descriptions. It connected inspiration, education, project planning, and product relevance in a way that created useful search destinations for people earlier in the buying journey.<\/p>\n      <\/div>\n\n      <div class=\"cs-grid-3\">\n        <article class=\"cs-card\">\n          <div class=\"cs-card-icon\">IDEA<\/div>\n          <h3>Project Inspiration<\/h3>\n          <p>Content introduced practical ways customers could use roofing products in sheds, outdoor structures, agricultural buildings, and other DIY projects.<\/p>\n        <\/article>\n        <article class=\"cs-card\">\n          <div class=\"cs-card-icon\">HOW<\/div>\n          <h3>Useful Guidance<\/h3>\n          <p>Educational pages answered the installation, material, planning, and comparison questions that appeared during project research.<\/p>\n        <\/article>\n        <article class=\"cs-card\">\n          <div class=\"cs-card-icon\">BUY<\/div>\n          <h3>Product Connection<\/h3>\n          <p>Relevant internal paths helped readers move from learning and inspiration toward the products capable of supporting the project.<\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- COMPETITION -->\n  <section class=\"cs-section cs-section--dark cs-full-bleed\">\n    <div class=\"cs-shell cs-split\">\n      <div>\n        <div class=\"cs-kicker\">Competing With Retail Giants<\/div>\n        <h2>Own the expertise around the product\u2014not only the product page.<\/h2>\n        <p>Home Depot and Lowe\u2019s had enormous domain authority and broader retail visibility. Onduline\u2019s advantage was direct product expertise and the ability to create more specific, useful resources for the people planning relevant projects.<\/p>\n        <ul class=\"cs-list\">\n          <li>Answer project questions retailers covered only broadly<\/li>\n          <li>Use manufacturer expertise to add greater specificity<\/li>\n          <li>Connect educational search intent to product relevance<\/li>\n          <li>Build a deeper topical footprint around the product category<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"cs-signal-board\" aria-label=\"Competitive content framework\">\n        <div class=\"cs-signal-stack\">\n          <div class=\"cs-signal\">\n            <div class=\"cs-signal-icon\">OWN<\/div>\n            <div><strong>First-Hand Expertise<\/strong><small>The manufacturer understood its products, applications, and customer questions.<\/small><\/div>\n            <span class=\"cs-signal-state\">Distinctive<\/span>\n          <\/div>\n          <div class=\"cs-signal\">\n            <div class=\"cs-signal-icon\">HELP<\/div>\n            <div><strong>Useful Project Content<\/strong><small>Resources solved real planning and installation needs.<\/small><\/div>\n            <span class=\"cs-signal-state\">Relevant<\/span>\n          <\/div>\n          <div class=\"cs-signal\">\n            <div class=\"cs-signal-icon\">PATH<\/div>\n            <div><strong>Clear Product Journeys<\/strong><small>Readers could move naturally from education to the right solution.<\/small><\/div>\n            <span class=\"cs-signal-state\">Connected<\/span>\n          <\/div>\n          <div class=\"cs-signal\">\n            <div class=\"cs-signal-icon\">WIN<\/div>\n            <div><strong>Stronger Search Position<\/strong><small>Product and educational relevance worked together against larger domains.<\/small><\/div>\n            <span class=\"cs-signal-state\">Compounding<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- RESULTS -->\n  <section class=\"cs-section cs-full-bleed\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-heading-row\">\n        <div>\n          <div class=\"cs-kicker\">The Results<\/div>\n          <h2>The website moved from technical crisis to sustained organic growth.<\/h2>\n        <\/div>\n        <p>The engagement did more than recover lost traffic. It created a larger search footprint, stronger product discovery, and useful content that helped customers plan real projects with the brand\u2019s roofing materials.<\/p>\n      <\/div>\n\n      <div class=\"cs-grid-3\">\n        <article class=\"cs-card cs-result-card\">\n          <span class=\"cs-result-icon\">4\u00d7 Growth<\/span>\n          <h3>Organic traffic quadrupled<\/h3>\n          <p>The expanded technical and content strategy produced four times the organic traffic in under a year.<\/p>\n        <\/article>\n        <article class=\"cs-card cs-result-card\">\n          <span class=\"cs-result-icon\">Rankings<\/span>\n          <h3>Major retailers were overtaken<\/h3>\n          <p>Onduline began outranking Home Depot and Lowe\u2019s for searches connected to the manufacturer\u2019s own products.<\/p>\n        <\/article>\n        <article class=\"cs-card cs-result-card\">\n          <span class=\"cs-result-icon\">Customers<\/span>\n          <h3>DIY discovery became a growth path<\/h3>\n          <p>Project-focused content gave builders across the US more ways to find the brand, learn, and choose relevant products.<\/p>\n        <\/article>\n      <\/div>\n\n      <div class=\"cs-disclaimer\">Results shown are based on the original public Cadence SEO case study. Search performance varies based on website condition, competition, implementation, market demand, authority, content quality, and the length of the engagement. Past results do not guarantee future performance.<\/div>\n    <\/div>\n  <\/section>\n\n  <!-- TIMELINE -->\n  <section class=\"cs-section cs-section--soft cs-full-bleed\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-heading-row\">\n        <div>\n          <div class=\"cs-kicker\">The Turnaround Sequence<\/div>\n          <h2>Fix the foundation first. Then give growth something to build on.<\/h2>\n        <\/div>\n        <p>The case study demonstrates why technical SEO, content strategy, and customer-focused execution must work in sequence rather than as disconnected activities.<\/p>\n      <\/div>\n\n      <div class=\"cs-timeline\">\n        <div class=\"cs-timeline-item\">\n          <span class=\"cs-timeline-label\">Crisis<\/span>\n          <h3>Traffic falls 86%<\/h3>\n          <p>An accidental noindex directive removes the website from normal organic visibility.<\/p>\n        <\/div>\n        <div class=\"cs-timeline-item\">\n          <span class=\"cs-timeline-label\">Recovery<\/span>\n          <h3>The issue is corrected<\/h3>\n          <p>Technical diagnosis identifies the cause, and removing the directive restores traffic.<\/p>\n        <\/div>\n        <div class=\"cs-timeline-item\">\n          <span class=\"cs-timeline-label\">Expansion<\/span>\n          <h3>DIY content fills the gap<\/h3>\n          <p>Search-led project resources create new ways for customers to discover and evaluate products.<\/p>\n        <\/div>\n        <div class=\"cs-timeline-item\">\n          <span class=\"cs-timeline-label\">Growth<\/span>\n          <h3>Organic traffic reaches 4\u00d7<\/h3>\n          <p>The brand broadens visibility and outranks larger retailers for important product searches.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- RELATED -->\n  <section class=\"cs-section cs-section--dark cs-full-bleed\">\n    <div class=\"cs-shell\">\n      <div class=\"cs-heading-row\">\n        <div>\n          <div class=\"cs-kicker\">Explore the Strategy<\/div>\n          <h2>The turnaround required more than one SEO discipline.<\/h2>\n        <\/div>\n        <p>Technical accessibility restored eligibility, while research, content, and page optimization created the durable growth that followed.<\/p>\n      <\/div>\n\n      <div class=\"cs-grid-4\">\n        <a class=\"cs-related-link\" href=\"https:\/\/www.cadenceseo.com\/seo-marketing-consultant\/technical-seo-consulting\/\">\n          <h3>Technical SEO Consulting<\/h3>\n          <p>Find and resolve crawling, indexing, rendering, migration, and implementation problems before they become larger losses.<\/p>\n          <span>Explore the service \u2192<\/span>\n        <\/a>\n        <a class=\"cs-related-link\" href=\"https:\/\/www.cadenceseo.com\/seo-marketing-consultant\/keyword-research\/\">\n          <h3>Keyword Research<\/h3>\n          <p>Map the questions, project needs, product searches, and customer journeys that deserve useful pages.<\/p>\n          <span>Explore the service \u2192<\/span>\n        <\/a>\n        <a class=\"cs-related-link\" href=\"https:\/\/www.cadenceseo.com\/seo-marketing-consultant\/seo-content-creation\/\">\n          <h3>SEO Content Creation<\/h3>\n          <p>Create expert-led resources that help audiences solve real problems and discover the right products.<\/p>\n          <span>Explore the service \u2192<\/span>\n        <\/a>\n        <a class=\"cs-related-link\" href=\"https:\/\/www.cadenceseo.com\/seo-marketing-consultant\/on-page-seo-services\/\">\n          <h3>On-Page SEO<\/h3>\n          <p>Improve page relevance, structure, internal links, clarity, and conversion paths around meaningful intent.<\/p>\n          <span>Explore the service \u2192<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FINAL CTA -->\n  <section class=\"cs-final-cta cs-full-bleed\">\n    <div class=\"cs-shell cs-cta-box\">\n      <div>\n        <div class=\"cs-kicker\">Is Something Quietly Limiting Your Visibility?<\/div>\n        <h2>Find the technical and content gaps holding your website back.<\/h2>\n        <p>Start with a personalized video audit highlighting meaningful opportunities in your website\u2019s technical access, search targeting, content, authority, and customer journey.<\/p>\n        <div class=\"cs-cta-notes\">\n          <span>Personalized for your website<\/span>\n          <span>No obligation<\/span>\n          <span>Clear opportunities and next steps<\/span>\n        <\/div>\n      <\/div>\n      <a class=\"cs-button cs-button--light\" href=\"https:\/\/www.cadenceseo.com\/free-video-audit\/\">Get My Free Video Audit <span aria-hidden=\"true\">\u2192<\/span><\/a>\n    <\/div>\n  <\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Case Studies Roofing Manufacturer Technical SEO &amp; Content Case Study From an 86% traffic collapse to 4\u00d7 organic growth. A hidden noindex tag nearly erased a global roofing manufacturer from search. Cadence SEO diagnosed the issue, restored visibility, and then built a content strategy that helped the brand grow beyond recovery and compete with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12020,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-22622","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4X Organic Traffic for Roofing Manufacturer | SEO Case Study<\/title>\n<meta name=\"description\" content=\"Learn how one roofing manufacturer lost 86 percent of their organic traffic before quadrupling it in under a year with Cadence SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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