CASE STUDY
Encora is a preferred provider to some of the world’s leading technology companies as they bring unmatched, next-generation services.
One of their biggest obstacles was the rebranding of their subsidiary, Avantica. Since Avantica would now be operating under the Encora brand, they needed to find a way to seamlessly merge the two sites together.
To merge Avantica’s website with Encora’s, we needed to enlist the help of our SEO strategy team and content creators.
A canonical URL tells search engines which is the preferred page out of the two pieces of content, which would help direct organic traffic to Encora’s page rather than Avantica’s.
Once we migrate Avantica’s content to Encora’s website and canonicalize the previous URLs, the next step would be to redirect all of Avantica’s URLs to Encora’s page to fully merge the two sites together.
CadenceSEO’s in-house content creation team would go on to create original and captivating content for Encora’s blog and career pages to further increase organic traffic to their page.
CadenceSEO joined forces with Encora in May 2021 and we are thrilled to see positive increases in various areas.
217% increase in sessions
17% increase in average session time
13% increase in pages per session
Organic keyword rankings increased by 118
Backlinks increased by 569
Referring domains increased by 60
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Is your business going through a similar roadblock? Our SEO team of experts are ready to bring you on the SEO adventure of a lifetime and help your website rank higher on the search engines.
