Top 3 Benefits of Using the Google Search Console

Google search console menu on device screen pixelated close up view

Google Search Console is a powerful free tool that can help to improve websites by optimizing them for search engine result pages (SERPS). It has many features, including data on how people search and click on links when viewing your optimized pages. This information helps create an improved experience for web users who visit sites […]

11 Common SEO Mistakes & How to Fix Them

Common SEO Mistakes & How to Fix Them

While many online articles show you how to improve your SEO performance, the common SEO mistakes you should avoid are often forgotten. Below, we will discuss the most common SEO mistakes and provide solutions to help improve your website performance. Common SEO Mistakes to Avoid 1: Not having an SEO strategy in place 2: Ignoring […]

3 Ways Your Website Can Avoid Getting a Google Penalty

Gears of SEO

Avoiding a Google Penalty is Key to Success To ensure your website’s success, you need to pay careful attention to search engine updates. It seems like Google is always changing something up on website developers, and to avoid a Google penalty, it’s vital you are paying careful attention—or are at least investing in a team […]

5 SEO Tools You Must Have

SEO tools you must have

Most companies that we talk to admit that organic traffic is one of the top channels that they depend on for success but struggle to see the amount of movement that they were hoping for. For one reason or another, they can not seem to take their site to the next level. That’s when we […]

The Importance of Alt Text

alt text in a word cloud

Having said that, adding alt text is not enough-your image alt text also needs to be descriptive and succinct according to Google’s guidelines.  Alt text is a fundamental step of any effective SEO strategy. However, for such an important element of content marketing, alt text does not get the attention it deserves. So, are you […]

The Importance of Technical SEO

technical seo

While on-page and off-page search engine optimization (SEO) are, undoubtedly, search engine optimization essentials, technical SEO is the basis of any successful digital marketing strategy.  Your content may be insightful, and your backlinks may have high authority, but your pages won’t rank if you are neglecting technical SEO. After all, how will your website rank […]