A Guide to Writing Health Guest Posts That Get Accepted

Writing Guest Posts in the Health Industry that Actually Get Published

Guest posting is an effective digital marketing strategy to help you raise brand awareness and build your brand authority and off-page SEO. When it comes to men’s and women’s health guest posts, there are several ways to go about creating the post and pitching it to those who will get you noticed. However, before you can jump into tips to writing health guest posts, it’s essential to understand what these types of posts are and why you should be writing them. 

What Exactly is a Health Guest Post

Content creation is a vital part of any viable health coaching marketing strategy. Unfortunately, many health and wellness coaches don’t realize that an essential part of content creation is creating and sharing various content on their own site but other websites as well.

Not only do 62.96% of readers see blogs with multiple authors to be more credible, but it’s a more common practice than you may think, with approximately 60% of blogs sharing 1-5 guest posts each month.

So, what exactly is a health guest blog post? They are posts that you write and then share on other websites in your industry or niche. It’s important to note that you want to be choosy about which sites you contribute to.

The entire goal of guest posting, no matter what industry you are in, is to build your authoritative voice while also building your external linking strategy. The process looks something like this:

• You research industry/niche blogs that are already performing well and make a list of potential people to contact.
• You pitch your idea to the right individuals, such as head of marketing or the marketing team lead.
• If your pitch is accepted, you write a full, data-backed piece of content that provides your audience with relevant, valuable information.
• While writing, you’ll make sure to optimize the piece as you would a piece for your own site, which includes linking back to your own site when applicable. Remember, the purpose is to prove your expertise in the area—not to promote yourself or your products/services.

4 Tips to Writing Health Guest Posts

If you’re not quite sure how to approach health guest post writing, then you’ll want to keep the following four tips in mind:

1. Conduct Thorough Market Research

Before you can start the pitching or writing process, you need to make sure you are conducting thorough market research. This will not only help identify new and/or upcoming trends but can help you identify gaps in the industry that your audience could benefit from.

This research will also give you an idea of who you should be pitching to, and with the research already completed, you will be able to pitch a well-thought-out health guest post that is sure to capture the attention of those you are pitching to.

2. Write Naturally, Letting Your Voice/Personality Shine Through

When guest posting on another’s blog, the goal isn’t to sound like them. You have proven to the marketing team for the site that you are a voice to be heard, so don’t be afraid to use it. While you may be guest posting on someone else’s site, you need to let your personality shine through if you expect to establish yourself as an authoritative figure.

Important things to remember here are to:

• Write naturally, as if you were writing for your own blog.
• Use a tone that aligns with the site’s—if the site you are writing for uses a more professional tone, then you should write that way as well. However, if they use a more laid-back tone, then you should too.
• Use vocabulary that the readers are accustomed to.
• Let your experience and expertise shine throughout the piece.

3. Include Relevant Backlinks to Other Sources

When writing your health guest blog, you want to make sure you include authoritative backlinks to help you prove all claims you are making. Authoritative backlinks have stellar Alexa rankings (under 100,000) alongside those with high domain authority.

These are sites that already rank well on search engines and will help boost the SEO for the blog you are writing for. Remember, the goal is to be proving that you are an authoritative voice, one that wants to share information with others. When you’re guest posting on someone else’s blog, you are attending to their audience’s needs—not your own.

The more trustworthy you come off, the more authoritative you become, encouraging these audience members to seek you out later for answers to further questions.

4. Always Proofread Before You Submit

Proofreading should be a regular practice; however, it becomes imperative when you are writing a guest post for another person’s website. Not only do you want to make sure you are creating publish-ready content to maintain your professional relationship, but you want to ensure that you are doing everything you can to maintain an expert voice. Even the smallest of errors can stand out, and when you are trying to build authority, those little mistakes can cause significant damage to your reputation.

Incorporate Guest Posting into Your Digital Marketing Strategy Today

Developing a successful digital marketing strategy means considering and incorporating multiple strategies into your overall game plan. If you aren’t quite sure how to incorporate health guest posting into your digital marketing strategy, let CadenceSEO guide you.

Contact us today for more information.

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5 Benefits of a Digital Marketing Strategy You Shouldn’t Ignore

The benefits of a digital marketing strategy are undeniable, especially as we move into the new year. Whether you’re a small business just getting off the ground or a large enterprise looking to boost business, you must put the time and effort into developing a digital marketing strategy that covers several areas.

The Importance of Digital Marketing

Digital marketing is crucial in today’s age as more and more people prefer online shopping and since online shopping has become almost a requirement in many communities around the globe.

Reports show that online purchases have increased between 6 and 10% across almost all product categories. With e-commerce sales expected to surpass $740 billion by 2023, marketing teams are taking a closer look at their digital marketing strategies.

Your digital marketing strategy not only gets your brand noticed by consumers but helps you:

• Build relationships with potential leads
• Nurture leads along their customer journey
• Land important sales
• Nurturing relationships with current customers to encourage brand loyalty

Building a digital marketing strategy and abiding by digital marketing best practices is the only way to get your brand in front of your ideal audience, and when you stay consistent, you’ll start reaping the rewards and hitting important goals for your business.

5 Benefits of a Digital Marketing Strategy You Need to Know

Whether you are still tweaking your digital marketing strategy for this year or you’re already looking towards the future, you must take the time to understand the pros and cons of digital marketing.

1. The Most Cost-Effective Way to Market Your Business

Digital marketing is a cost-effective form of marketing, which makes it extremely accessible for brands of any size. You can invest in different forms of digital marketing, such as PPC ads and sponsored social media posts.

However, some of the best performing content is organic content, such as blog posts that have been properly optimized for search engines.

2. The Most Measurable Marketing Tactic Available

You can’t determine the success of a strategy without being able to monitor various metrics. Digital marketing is considered one of the most measurable marketing tactics available because there are not only dozens of tools available to help you, but there are dozens, if not hundreds, of ways to measure success.

Take personalization, for example – it used to be as simple as including a person’s name in your campaign to be able to hook their attention. Now, consumers expect more from a brand. To find out the best ways to capture your audience’s attention, you need to be testing various types of content, where you’re presenting it, and how frequently you’re presenting it.

So how do you measure what’s successful and what isn’t when it comes to personalization tactics? You monitor key performance indicators such as:

• Email opens
• Social media engagement
• Click-through rates
• Conversion rates, etc.

3. You Can Genuinely Hone in on Your Ideal Audience

Before launching a service or product, you should already have a customer profile outlined and defined. However, to grow as an organization, you need to be taking the time to identify who is finding your content, products, or services as beneficial or not.

It’s vital to always be revisiting your ideal customer persona, and by monitoring your marketing efforts, you’ll be able to identify who’s responding, who’s purchasing, and why.

4. The Vast Majority of Consumers are Starting their Buyer’s Journey Online

If you’re focusing your attention on e-commerce, you should research the benefits of a digital marketing strategy. With approximately 63% of consumers saying they start their buying journey online via sites such as Amazon, you should invest in a strategy that puts your brand out there to be discovered.

5. SEO Helps You Target the Right People at the Right Time

Even if you don’t have an Amazon shop set up, that’s no excuse to neglect your digital marketing strategy, especially since 48% of consumers say that they begin their buyer’s journey via their favorite search engine. Therefore, you must include search engine optimization (SEO) in your digital marketing strategy.

SEO allows you to tell search engines who you are, who your ideal audience is, and what you have to offer. This then allows you to be found by consumers who are already searching for what you provide.

Start Enjoying the Benefits of Digital Marketing Today

Are you still trying to develop your digital marketing strategy, or are you looking for ways to enhance it further? Either way, the team at CadenceSEO is here to help you get started!

Ready to tackle your digital marketing strategy and start reaping the benefits? Then contact us today for more information.

Your Quick Guide to B2B Demand Generation

Your digital marketing efforts are vital to continue filling your sales funnel and building essential relationships with your current customers. While your current digital marketing strategy likely focuses heavily on various lead generation tactics, you may be neglecting one very important piece of the puzzle: B2B demand generation.

What is B2B Demand Generation?

When you hear the phrase B2B demand generation, you might automatically think of creating demand for your products or services. However, that’s only one piece of the puzzle.

B2B demand generation is best split up into three pillars:

• Lead Generation – During this stage, your focus is to gather information from those who have shown interest in your brand.  
• Demand Capture – Utilizing proper marketing tactics to capture the attention of those already searching for the solutions you have to offer.
• Customer Journey Acceleration – Once you’ve captured the attention of those genuinely interested in what you have to offer, you can move them through an accelerated pipeline to move them from lead to customer in as few steps as possible.

A standard demand generation framework is a multi-step process that not only focuses on drawing attention to your brand and the solutions you offer, but it focuses heavily on identifying potential challenges your audience may face – whether they realize it yet or not.

In other words, instead of simply addressing current needs and answering frequently asked questions, demand generation directly addresses a pain point that your audience is likely to experience (best identified via customer research and identifying customer behavior changes) and then positions your brand as the solution.

Demand Generation vs. Lead Generation: What’s the Difference?

B2B demand generation is a term that is often confused with the term lead generation. However, they are two very different processes. While demand generation activities and examples involve a highly personalized attempt at attracting leads who are ready to act, lead generation tactics are typically marketing efforts designed to simply start a conversation and begin building relationships with your ideal audience members.

4 Ways to Utilize B2B Demand Generation

So, how do you set your brand apart from competitors using B2B demand generation tactics? Here are four ideas to help you get started.

1. Freemiums are Your Best Friend

Freemiums are high-quality content and/or tools that you create and share with your audience. The goal is to provide them with something they need to give them a taste of what you have to offer. Freemiums can come in the form of:

• Free tools
• Downloadable reports/templates
• eBooks

By no means is this an exhaustive list. The type of freemiums that work for your audience can and will depend on your industry/niche and your audience’s specific wants/needs.

2. Social Media Marketing

With over 3.6 billion people using social media worldwide, having a social media presence is a no-brainer for most brands. Consumers are using social media for more than connecting with friends and loved ones. In fact, they are using their favorite platforms to not only maintain relationships with their favorite brands, but they are turning to their preferred platforms to research new brands, as well as their engagement behaviors and products/services, etc.

When building demand generation, you can use social media to discuss your products/services, make announcements that are sure to capture consumers’ attention, and share your best freemiums and content to prove that you have something worth investing in.

3. Partner Up with Thought Leaders in Your Industry

Another excellent tactic is partnering up with industry thought leaders to help you build brand awareness and credibility. Thought leaders are trusted individuals who not only focus their efforts on promoting their own products/services but alternative solutions that they believe could benefit their audience, even if it means turning them on to brands outside their own.

4. Always Test for Success

Whichever tactics you choose to utilize, you need to make sure you are always testing and analyzing your attempts’ success. Testing and monitoring key performance indicators are the only way to genuinely determine how successful your content or demand generation campaign is.

Testing will look different depending on the methods you choose. If you’re focusing on your social media efforts, you should be monitoring your metrics, such as follows, engagement, etc. If you’re offering up a free download, you should monitor the number of downloads over a given period of time.

Your Go-To B2B Demand Generation Experts

Trying to differentiate B2B demand generation from standard lead generation can be challenging for those who have always focused their attention on the traditional sales funnel.

If you’re finding it difficult to differentiate between the two, you could greatly benefit from a third-party Director of Digital Marketing. As a service, CadenceSEO offers help to those who need an extra hand in determining whether their current digital marketing efforts are benefitting their brand or wasting essential resources.

Curious how we can help you with your B2B demand generation efforts? Then contact us today!

How Can Online PR Marketing Help Create Brand Awareness?

Online PR Marketing to Create Brand Awareness

Online PR marketing refers to a digital marketing tactic involving sharing an online press release (PR). While traditional press releases often gained traction thanks to their spread in an industry magazine and via various new channels, today’s press releases have gone almost completely digital.

What Exactly is Online PR Marketing?

Online PR marketing is an excellent way to build brand awareness, and it works similarly to other online marketing efforts because it not only helps you with your link building efforts but, when optimized correctly for SEO best practices, can help your brand become easily found by those looking for solutions to their problems.

You’ve likely come across examples of online PR marketing more often than you think. For example, blogs that focus on brand announcements are often shared across the web to spread awareness of the announcement to various audience members. You’ve likely also come across these digital PR notices when browsing your favorite online news sources. There are even dedicated websites that do nothing more than share online PR notes/letters to help businesses build brand awareness.

How Does Online PR Marketing Work?

While some forms of blogs can pass as online PR, a more traditional approach to online PR marketing includes:

• Drafting an online press release that covers all pertinent information and includes links to your website where appropriate.
• Networking and sending outreach messages with relevant journalists and industry officials to see if they’d be willing to post your online PR or otherwise share information from it with relevant links to where readers can get more information.
• Networking with social media influencers to continue further spreading awareness to audiences you may not otherwise have access to.

Of course, you’ll want to make sure you are taking the time to adequately research each individual or business you decide to reach out to. Otherwise, you could be wasting your time talking to someone who has zero interest in what you have to share, or you could be putting your time into an audience that will not benefit from your news.

5 Benefits of Online PR Marketing

If you’ve never looked into online PR marketing, then you’ll want to check out these five benefits:

1. Boost Website Traffic

Traditional press releases were often shared via mass printing, and online PR marketing utilizes online platforms when sharing their press release. That means you can use content marketing best practices, such as keyword optimization and link inclusion, to help lead readers back to your website for further information.

That means, with the right links, you may see a boost in your overall website traffic as more people share your online PR with their audience members. Even better, that often leads to your brand’s introduction to a much greater audience than you’d likely reach otherwise.

2. Improve Your SEO Ranking

Since an online press release is another form of online content, if you are actively practicing both off-page and on-page SEO best practices, you could even boost your SEO ranking as well.

For instance, as part of your on-page SEO, you should be optimizing your:

• Content
• Title/meta tags
• Image metadata
• Page hierarchy

As for your off-page SEO, you want to make sure that those who are sharing your only PR are taking the time to include any links that you originally included within the content, as this will help you with your external link building.

3. Lead Generation

With industry experts, journalists, and relevant social media influencers helping you with your online PR marketing, you will likely see your lead generation increase as more people are exposed to your content.

As leads start to come in, you want to make sure you are taking plenty of time to nurture them to prove that you were put in front of them for a reason. For instance, you can utilize a variety of digital marketing practices to retarget visitors who only glanced at your page after following a link, collect emails to start a conversation, and reach out to personally say thanks to your readers.

4. Create Conversations and Boost Online Engagement

As more people come across your online PR activities, you may notice an increase in your social media following or subscribers. Remember, you want to make sure you acknowledge them with thanks; however, you also want to make sure you are taking the time to answer questions and get involved in conversations that appear not only on your site or profile but also on those who have shared your online press release as well. 

The more you join in on the conversation and provide your audience with answers to questions or other resources, the more likely they are to start trusting what you have to say, and the closer they will follow your business/activities.

5. Generate Authority

Finally, as you start to gain others’ trust and start working on building those vital relationships, the more authoritative your brand will seem. Not only that, but your audience will notice who takes the time to collaborate and share your online PR activities, and the more authoritative they are, the more likely that they will see you as an authoritative figure.

See How Online PR Marketing Can Fit into Your Digital Marketing Plan

Online PR marketing is a tactic that most brands don’t take the time to understand because they are so focused on other digital marketing strategies.

If you’re wondering how CadenceSEO could help you implement online PR marketing into your digital strategy, contact us today for more information.

Why Hire a Digital Marketing Consultant

There has been a huge paradigm shift in the marketing world due to the unforeseen happenings over the last year. Many companies have been forced to shift their marketing focus to the digital world as the traditional means of marketing are having a much lower level of impact. Companies who depended heavily on face to face or in person marketing strategy are now looking to the internet and other digital means for lead generation and growth. There lies the issue. Many of these companies have neglected the Digital channels over the past years because they may not have seen value. Although digital marketing consulting jobs are on the rise companies still are trying to fill the void with internal resources. Now as the Digital Revolution continues to take shape they are finding themselves in a position where they need to refocus, relearn, and retrain themselves in a new way of marketing that if done correctly can turn out to be extremely fruitful. The question lies though is how we get there. In this article, we will discuss 5 reasons why turning to a Digital Marketing Consultant is one of the best ways to get your company on track in the digital marketing world.

5 Reasons to Hire a Digital Marketing Consultant

The Digital Marketing channel is a very complex yet broad channel of marketing that consists of multiple avenues that can be utilized to achieve your marketing goals. Some channels are more complex and technical than others, while some channels rely heavily on how much money you want to throw at it. The hardest part when it comes to the Digital Marketing space is deciding which channels to focus on and how much to spend while doing so. If you are just getting started in the Digital Marketing world this can be somewhat daunting task that if not done correctly can end of costing quite a bit of money in the end with very little to show for it. So how do you avoid making these costly mistakes? Hire someone who knows the ins and outs of the digital marketing space.

Here are the 5 reasons why hiring a Digital Marketing Consultant is the best choice for your company:

1. Cost

There is no secret that finding good help can be extremely expensive, especially when it come to a niche market such as Digital Marketing. Many companies consider their options heavily when considering which approach to take to fill the void internally when it comes to Digital Marketing. They may have team of experienced marketers that know the business in and out but maybe do not understand how the digital marketing space works. So as a company what do you do?

There are really three options. The first option is to hire someone such as a Director of Digital Marketing, who knows the Digital Marketing space and can co-ordinate the efforts of your team (considering there is one) to properly market your product or service in the digital space. This can be a great option, but it comes with a high price tag. According to Glassdoor the national Marketing average salary of a Director of Digital is $119,008 . This is salary alone, not considering any channel spends or costs involved for marketing budgets.

The second option is to outsource to a Digital Marketing Agency. In many cases this is a much more cost-effective approach towards digital marketing, and you gain a bit more resources and knowledge than just a single individual. Depending on the agency that you are dealing with and the industry that you are in you can look to spend somewhere between $3,000 to $10,000 per month to the agency. Depending on their recommendations this number can climb with the addition of spends to platforms and paid advertisements.

The third option would be to hire a Digital Marketing Consultant. A consultant can offer you the best of both worlds when it comes to your digital marketing needs. You can have the benefits of an individual or group of individuals that can coordinate the efforts of your team to ensure that your resources are being spent in the right place without the high salary. Many consults have specialties that they can manage internally as well as a slew of resources that available at a reduced cost. Hiring a consultant should run you somewhere in the $2,500 to $3,000 per month range.

2. Flexibility

A Digital Marketing consultant can should be viewed as a member of the team and with that they are committed to the success of the team. One thing is true about digital marketing and that is that it is constantly changing. With changing being the norm it is important to have someone who understands the industry and is in the know about the changes as well as someone who is able to pivot on a dime when changes need to be made. A great digital marketing consultant is constantly plugged into what is going on in the world of digital marketing so they should be able to understand when changes are happening and what should be done to mitigate the effects them.

3. Research Based Approach

Considering you are hiring someone to make suggestions and help in the execution of a sound Digital Marketing strategy it is important that they understand the ins and outs of your business. Upon hiring a Digital Marketing Consultant, they should conduct a large amount of research before making suggestions. This research will consist of looking into which channels will offer the best return on investment, organic opportunities, competitive research, and what a growth strategy should look like. This will in turn ensure that once you begin to execute your digital strategy that your marketing budget will be going to the right place and you will be seeing a strong return on investment.

4. Educational Focus

A great consultant looks to educate their clients on the how’s and why’s of Digital Marketing in order to ensure the success of the campaigns that are being launched. This approach ensures not only that you feel comfortable with what is going on but also that tasks can be completed in a timely manor going forward. This approach works great for companies that have a small team of individuals that with the proper guidance can go and run with any given task, therefore limiting the amount of external resources required to effectively implement and run a Digital Marketing campaign in the future.

5. Access to Resources

Digital Marketing consultant uses a slew resources, tools, and partnerships to get the job done. Many of these resources are paid for by the consulting firm and are utilized to get the most accurate, timely, and effect data to assist in the growth of your company.  Considering your consultant is constantly plugged in to the industry chatter you will be able to gain insider information on the newest trends, tools, and resources. Along with that your consultant will typically have the ability to act upon most of their recommendations but when needs arise outside of their scope of expertise they typically have a partner network of individuals to assist in getting you what you need.

Closing Thoughts

Digital Marketing is going to be part of the “new norm” when it comes to the Marketing landscape. If you are looking to position your company as a leader in your field and leverage the digital space to help your get found, hiring a Digital Marketing Consulting is the perfect launching place. The highly cost effective, educational approach is a perfect way to get started in the Digital Transformation.