How to Do an SEO Audit in 5 Steps

seo gears colorful

An SEO audit, simply put, is an evaluation of your website. You check for various issues that could be acting as roadblocks preventing your website from ranking high enough to appear in search engine results pages or SERPs. Why an SEO Audit is Necessary Your ranking is your “Googleability.” When there are roadblocks, such as […]

5 Best Practices for B2B Email Subject Lines to Boost Open Rates

person sitting at the computer looking for subject lines

Email marketing is considered one of the most profitable digital marketing channels for marketing teams across all industries. Not only does it see an average ROI of $42 for every single dollar spent, but it’s one of the top preferred communication methods amongst your B2B consumers. Unfortunately, many B2B emails don’t follow any sort of […]